Associate Creative Director – Copy Job at The Roberts Group LLC in Sarasota

Senior Recruiter I Connecting Top Talent with Leading CPG Brands (elizabeth@bobrobertsgroup.com)

Associate Creative Director (Copy)

Location: On-site/ Remote – Candidates based in the Sarasota, FL area will work onsite. Remote flexibility is available for qualified candidates outside the state.

About the Role

We’re seeking a strategic, concept-driven copy leader to help shape and elevate brand voice across every consumer touchpoint. The Associate Creative Director (Copy) bridges big-idea storytelling with digital-first, omnichannel execution, crafting copy that engages audiences, builds trust, and drives results.

You’ll lead concept development, guide writers, and deliver compelling messaging across organic, paid, and e-commerce channels — from social and email to digital ads and retail content.

Key Responsibilities

• Develop and lead messaging across digital, social, shopper, and omnichannel campaigns.
• Write and refine copy for paid media, organic social, email/CRM, and Amazon/e-commerce content.
• Partner with creative and marketing leads to translate insights into powerful storytelling.
• Maintain a consistent, authentic brand voice across all channels.
• Use AI tools (e.g., ChatGPT) to ideate and refine copy while ensuring brand integrity.
• Optimize creative performance using data and insights.
• Mentor copywriters and support a collaborative, high-performing creative culture.

Qualifications

• 7–10+ years of experience in copywriting, content, or creative direction.
• Strong portfolio showing conceptual and digital-first work.
• Experience with organic and paid copywriting, DTC/email, and Amazon/e-commerce content.
• Deep understanding of brand voice and storytelling in health, wellness, or consumer brands.
• Strong collaboration, attention to detail, and ability to manage multiple projects.
• Familiarity with omnichannel marketing, performance metrics, and AI-assisted writing.
• DSHEA or FDA compliance experience a plus.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing, Art/Creative, and Writing/Editing

Industries

Retail Health and Personal Care Products and Food and Beverage Manufacturing

Benefits

• Medical insurance
• Vision insurance
• 401(k)

Compensation

Base pay range: $100,000.00/yr - $120,000.00/yr

Additional compensation types: Annual Bonus

Direct message the job poster from The Roberts Group LLC