Analyst and Influencer Relations Manager Job at Intuit in Atlanta

Analyst and Influencer Relations Manager

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Overview

We’re looking for an Analyst Relations Manager within Intuit’s Global Business Solutions Group (GBSG) US External Communications team supporting mid‑market. In this position, you’ll play a pivotal role in shaping and communicating Intuit’s narrative to key industry analysts. You are responsible for influencing market perceptions and purchasing decisions for Intuit’s business platform through analyst relations, reviews, and awards across Intuit QuickBooks and Mailchimp as part of our strategy to win in the mid‑market (businesses with annual revenue ranging from $2,500,000 to $100,000,000+).

At Intuit, we’re building something bold — and we want you to be part of it. Intuit Enterprise Suite is at the forefront of transforming how large businesses run their finances, market to customers, and unlock growth. Leveraging the capabilities of QuickBooks and Mailchimp, powered by the Intuit platform, Intuit Enterprise Suite is one of the most exciting and high‑growth bets inside the company. We’re creating new playbooks, scaling with purpose, and working alongside the most influential partners in the industry — including global accounting firms and tech‑forward enterprises.

Responsibilities

• Build and maintain strong, trusted relationships with key analysts from firms such as Gartner, Forrester, IDC, and more; act as a reliable point of contact and understand each analyst’s research areas and needs.
• Schedule and orchestrate briefings between analysts and company executives or subject matter experts; prepare executives and manage inbound inquiries, providing analysts with the information they need for their research, reports, and reviews.
• Work closely with product and marketing teams to develop messaging and content tailored specifically for an analyst audience; ensure all communications are consistent, compelling, and aligned with Intuit’s strategic direction.
• Manage the company’s participation in major industry reports, review programs, and awards; prepare submissions, coordinate with internal teams, and review drafts to ensure factual accuracy.
• Act as the internal voice of the analyst community; translate analyst feedback and market insights back to communications, product, marketing, and executive teams to inform product roadmaps, refine messaging, and stay ahead of market trends.
• Ensure Intuit maximizes analyst advisory sessions to gain market insights, industry opportunities, and competitive positioning needed to grow market share.
• Secure sponsorship and custom content opportunities with firms; partner with internal stakeholders to maximize those opportunities.
• Research media trends, competitor news, and mine for opportunities to reposition the business, boost reputation, and drive consideration.
• Lead the submission process end to end for earned recognitions; drive integrated communications plans to amplify recognition, partnering with social, performance marketing, and employee communications.
• Manage participation in key analyst events and briefings.
• Measure the value and ROI of analyst relations at Intuit.
• Maintain the tracker of awards, recognitions, and reviews across external lists and rankings.
• Monitor coverage and prepare regular reports on activity in partnership with agencies and internal data teams.

Qualifications

• 7‑10+ years of direct analyst relations experience in B2B technology, preferably enterprise tech.
• Quick study with the ability to continuously learn and apply feedback; keen interest and acumen for understanding products, technology, SMBs, fintech, marketing, etc.
• Ability to drive communications workstreams with little oversight; proactively connect dots across teams and surface gaps or misalignment.
• Knowledge of analyst relations best practices and strong existing relationships.
• Familiarity with analyst evaluation methodologies (e.g., Magic Quadrant, Wave, IDC MarketScape).
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities and stakeholders in a fast‑paced working environment.
• Strong organizational and program management skills.
• Attention to detail and high degree of professional rigor.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards, and benefits, in accordance with our applicable plans and programs. Pay is based on factors such as job‑related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: $83,100.00 – $118,700.00.