Multimedia Account Executive Job at CUMULUS MEDIA in Charleston

Company Overview

Cumulus | Charleston, SC currently features 5 stations in Charleston and surrounding counties. Our stations include: 93.1 WWWZ Urban, 95.1 WSSX - CHR, 107.3 WMGL - Urban AC, 96.9 WIWF - Classic Hits and 1250 AM WTMA - Talk. Plus, a vast array of SEM, SEO and social media digital assets. The cluster of 5 stations reaches thousands of listeners on a daily basis.

Position Overview

The audio industry is on fire - from podcasting and streaming to smart speakers and live radio - and it’s never been a more exciting time to join and grow with one of the country’s largest and most sophisticated audio companies! CUMULUS MEDIA | Charleston, SC has an immediate opening for a full‑time Multimedia Account Executive to join the sales team in assisting our clients in the Charleston, SC market and across the US, with media options that include both traditional and highly targeted digital products.

Media Offerings

• Radio, Audio Streaming and Podcast Advertising
• Website Design, Optimization, and Repair
• Digital Display Advertising
• Reputation (Online Review) Monitoring & Management
• DNA Digital (Data Driving Digital Advertising)
• Call tracking
• YouTube and Online Video Advertising
• OTT (App Based & Online Television)
• Mobile Geofencing
• Search Engine Optimization
• Google AdWords
• Social Media Advertising and Content Creation
• Political Advertising
• Event Marketing and Management
• Recruitment Advertising

Key Responsibilities and Qualifications

• Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectives
• Deliver and develop effective and informed marketing solutions via multi‑platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the client
• Ability to negotiate and close business that drives revenue results and fosters long‑term client relationships, regardless of medium or platform
• Commitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge thus staying relevant and current with industry advertising opportunities for your clients
• Represent the full suite of products and services as marketing solutions to new and existing clientele. Includes station digital assets, internet‑based marketing, social media, streaming, events and specialized programming
• Ability to appropriately manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements. Individual must be able to assist in the development of creative messaging, regardless of platform
• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects at all times
• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
• Collaborate, create, and capitalize on opportunities to best represent our brand while working to help your clients achieve success

Qualifications

• 1–3 years of successful outside sales experience required; exposure to media sales preferred.
• Bachelor’s degree in business, marketing or related field is preferred.
• Strong understanding of lead generation and ability to connect with viable prospects.
• Comprehension of sales metrics, requirements to fill a sales funnel and robust pipeline of residual business.
• Tech‑savvy – working knowledge of the Microsoft Office Suite, social networking platforms and CRM tools/software platforms.
• Positive attitude and passion for the job.
• Flexible and creative; willingness to learn and grow professionally.
• Excellent communication skills.

What We Offer

• Competitive pay
• Focused, responsible and collaborative work environment with the ability to ask “what if” and try innovative solutions
• Medical, dental & vision insurance coverage
• 401(k) with company match
• Paid vacation, sick & holiday time off
• Parental leave benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).

Seniority level

Not applicable

Employment type

Full‑time

Job function

Sales and Business Development

Industries

Broadcast Media Production and Distribution