WalkMe is hiring: Fractional Public Relations & Corporate Communications Manager
WalkMe, Raleigh, NC, United States, 27601
Fractional Public Relations & Corporate Communications Manager
WalkMe, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology… (brief core company description trimmed for brevity).
We are seeking a dynamic Fractional Public Relations & Corporate Communications Manager to drive execution of our global communications strategy and consult on special projects as an individual contributor. In this role, you’ll work on media relations and thought leadership while collaborating closely with executives, Marketing, and Product teams. This high‑impact position is designed to expand WalkMe’s share of voice and brand awareness.
THIS IS A REMOTE, EAST COAST US ROLE
What You’ll Own
- Drive media relations: pitch, secure, and manage coverage in tier‑1 and trade outlets.
- Research and create bespoke media lists and pitches for strategic PR projects. Responsible for strategy and outcome of project‑based PR initiatives.
- Develop and publish thought‑leadership content, including bylines, blogs, and executive commentary.
- Identify and draft awards submissions.
- Develop compelling POVs for WalkMe on hot topics in the media and present recommendations in partnership with the Global Director to gain executive alignment.
- Update the WalkMe newsroom and content assets. Manage the expansion of the newsroom to include a press kit.
- Monitor for issues and crises to safeguard WalkMe’s reputation.
- Manage metrics and reporting to demonstrate PR’s impact and inform strategy.
- Partner cross‑functionally with marketing, product, and global teams to ensure message consistency.
- Support executive visibility through proactive opportunities and media training.
What You’ll Need To Succeed
- 5+ years of professional PR or corporate communications experience – B2B enterprise focused (agency or in‑house).
- Proven success in securing media coverage and building journalist relationships.
- Excellent writing, editing, and storytelling skills.
- Strong project management and organizational abilities.
- Experience collaborating with executives and cross‑functional teams.
- Comfort navigating fast‑paced environments with shifting priorities.
- Familiarity with PR tools (e.g., Muck Rack, Signal AI) is a plus.
- Enthusiasm for using AI and staying on top of the latest trends.
What Sets Us Apart
- WalkMe is dedicated to building a workforce that reflects the diversity of our global community… (summary of DEI and inclusive programs).
- Hybrid Work Arrangement: A hybrid schedule that combines remote work benefits with on‑site collaboration.
- Supportive Culture: Focus on the whole person and community.
- Professional Development: Continuous learning and career compass offerings.
- Wellness: Quarterly wellness reimbursements, daily BrightBreaks, and annual Wellness Month.
- Health Coverage: Comprehensive medical benefits.
- Annual Leave: Tailored to regional standards.
- RefreshMe Days: Balanced work/life schedule.
- Retirement Contributions: HR can provide details for your region.
- SAP's acquisition of WalkMe enhances user experience and innovation opportunities.
The hourly rate for this role is between $65–$105/hr. The actual pay depends on location, experience, and market demand. The pay range may change over time.
Senior Level
Mid‑Senior level
Employment Type
Part‑time
Job Function
Marketing, Public Relations, Writing/Editing
Industries
Software Development
At WalkMe, we approach Diversity, Equity and Inclusion (DEI) with collaboration, innovation and accountability. We believe in the value of diversity and are committed to an inclusive workplace. WalkMe does not discriminate. If you require a reasonable accommodation to complete a job application, please contact our Talent Acquisition partner immediately.
TO ALL RECRUITMENT AGENCIES: WalkMe does not accept agency resumes and will not pay fees for unsolicited resumes.
We may use AI tools in the hiring process, but final decisions are made by humans. For more information about data processing, contact us.