Senior UX Designer Job at Launch Potato in Chapel Hill

Senior UX Designer

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As a Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data‑driven content and technology.

Why Join Us?

Headquartered in South Florida with a remote‑first team spanning over 15 countries, we’ve built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success. At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high‑performers.

Compensation

$150,000 to $180,000 per year, plus profit‑sharing bonus and competitive benefits. This position is contract to hire.

Must Have

• 8+ years of UX/UI experience in performance marketing, lead generation, or a similar data‑driven environment.
• Expertise in data‑informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session.
• Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite.
• Hands‑on experience collaborating with developers and executing A/B tests for CRO.
• Excellent communicator with the ability to present design rationale across technical and non‑technical audiences.

Experience

8+ years of UX/UI experience within performance marketing, lead generation, or conversion rate optimization environments.

Your Role

Drive measurable revenue and performance gains by creating data‑informed, CRO‑optimized user experiences that blend strategy, aesthetics, and functionality across Launch Potato web properties.

Outcomes

• Deliver complete, test‑ready user experiences—from concept and ideation through high‑fidelity prototypes and dev hand‑off—backed by A/B test results and user insights.
• Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post‑test iteration.
• Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction.
• Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs.
• Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints.
• Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization.
• Propose and implement design process improvements that enhance experimentation velocity and design scalability.

Competencies

• Performance‑Minded: Designs with a CRO‑first lens, balancing business goals with user needs to drive measurable outcomes.
• Analytical: Relies on data and behavioral patterns to uncover insights and validate hypotheses through experimentation and iteration.
• Initiative‑Driven: Proactively identifies design gaps and executes UX solutions.
• Clear Communicator: Tailors communication to engineers, PMs, and stakeholders to ensure alignment and clarity.
• Collaborative: Builds productive relationships across design, product, and engineering teams.
• Mentorship‑Oriented: Coaches peers and fosters a high‑performance UX culture.
• Strategic Thinker: Understands how UX decisions impact broader business objectives and prioritizes solutions accordingly.

Additional Compensation

The base salary is set according to market rates and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Future increases are based on company and personal performance, not cost‑of‑living adjustments.

Equal Employment Opportunity

We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Want to accelerate your career? Apply now!