NEST New York
NEST New York is hiring: Assistant Manager, Social & Influencer in New York
NEST New York, New York, NY, US, 10261
About Us:
NEST NEW YORK has a unique approach to fragrance, artfully blending notes of the familiar, the exotic, and the unexpected. Crafted with master perfumers and the finest ingredients, our award-winning fragrances transform the everyday through scents that transport, inspire, and captivate the senses. Since 2008, NEST NEW YORK has evolved into a premium lifestyle brand, expanding beyond fragrance and home collections into wellness, personal care, and fragrance technology.
About the Role:
NEST New York is seeking a proactive, detail-oriented, and creatively driven Assistant Manager, Social & Influencer to help shape and execute global communications strategies that elevate brand awareness and storytelling across earned media and social channels. This role will be instrumental in evolving NEST NEW YORK's social and influencer marketing approach-offering an exciting opportunity to make a meaningful impact on the brand's global expansion and cultural relevance.
Job Duties and Accountabilities:
Influencer Strategy & Execution:
Work Location: New York City, Hybrid (3 days in the office)
Pay range and compensation package - $70,000 - $90,000 per year with annual bonus potential.
Equal Opportunity Statement - NEST New York is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.
NEST NEW YORK has a unique approach to fragrance, artfully blending notes of the familiar, the exotic, and the unexpected. Crafted with master perfumers and the finest ingredients, our award-winning fragrances transform the everyday through scents that transport, inspire, and captivate the senses. Since 2008, NEST NEW YORK has evolved into a premium lifestyle brand, expanding beyond fragrance and home collections into wellness, personal care, and fragrance technology.
About the Role:
NEST New York is seeking a proactive, detail-oriented, and creatively driven Assistant Manager, Social & Influencer to help shape and execute global communications strategies that elevate brand awareness and storytelling across earned media and social channels. This role will be instrumental in evolving NEST NEW YORK's social and influencer marketing approach-offering an exciting opportunity to make a meaningful impact on the brand's global expansion and cultural relevance.
Job Duties and Accountabilities:
Influencer Strategy & Execution:
- Develop compelling PR/influencer activations that amplify brand storytelling, drive awareness and breaks through competitive landscape.
- Drive multiple projects from concept to execution, ensuring each initiative reflects the NEST NEW YORK brand vision and delivers impact.
- Leverage influencer tracking platforms (e.g., Tribe Dynamics) to manage programs, develop reporting, optimize performance, and uncover growth opportunities.
- Conduct competitive research and benchmarking to identify best practices, emerging trends, and performance opportunities.
- Assist in the management of day-to-day communication with PR and influencer agencies, ensuring alignment on objectives, timelines, and deliverables.
- Partner with agency and Creative teams on campaign storytelling, press materials, and influencer mailer development.
- Stay connected to the influencer marketing landscape, identifying relevant, emerging content creators and trends.
- Manage product logistics with all local and international agencies for launches and always-on support.
- Support day-to-day content planning, creation, and execution across all social platforms.
- Contribute to the development of monthly content calendars and creative briefs for new campaign launches, key brand moments, and retailer activations.
- Identify emerging creators, trends, and cultural moments to inform social strategy and content approach.
- Partner with Creative team on scheduling, posting, and optimizing content across key social platforms (Instagram, TikTok), supporting and emerging channels.
- Support owned social reporting, utilizing analytics platform (Dash Social) to provide key insights, highlight trends and recommendations to inform owned social strategy.
- Assist in the integration of affiliate and social commerce programs in partnership with Paid and E-commerce teams, as needed.
- Coordinate budgets, vendor relationships, timelines, and cross-functional teams to ensure seamless execution and on-brand delivery.
- Support operational excellence across social and influencer initiatives, including cross-functional coordination, reporting, and budget tracking.
- Facilitate effective communication across internal teams and agency partners to ensure alignment on deliverables and timelines.
- Bachelor's Degree in Business, Communications, Marketing, or related preferred
- 2-5 years related experience in supporting influencer/social marketing strategy and execution (e.g., product mailer development, paid partnerships, content calendar development, community management, and reporting, etc.).
- Social media native - deep understanding of the social ecosystem inside and out as an active, engaged user of key platforms.
- Experience with content management tools (Dash Social) and/or reporting tools (Tribe Dynamics) a plus.
- Capacity to work in a fast-paced environment with ambiguity, multiple stakeholders, external partners, and across various projects, while ensuring deadlines/goals are understood and met.
- Budget & project management skills including timeline management, budget tracking & invoicing, etc.
- Resourcefulness, strong problem-solving and people skills.
- Capability to sometimes work outside of regular business hours to accommodate real-time nature of this role.
- Beauty industry experience a plus.
- Community management experience a plus.
Work Location: New York City, Hybrid (3 days in the office)
Pay range and compensation package - $70,000 - $90,000 per year with annual bonus potential.
Equal Opportunity Statement - NEST New York is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.