Marketing Manager Job at Campus Advantage in Berkeley

Overview

Company: Valiance Capital

Job Title: Marketing Manager

Location: Berkeley, CA

Department: Property Management - Marketing

Reports To: Marketing & Leasing Director, Director of Property Management

Interdepartmental Collaboration: Leasing, Resident Services

Compensation: $70k - $75k DOE

Position Overview

The Marketing Manager will be responsible for leading the vision, strategy, and execution of all marketing initiatives across the portfolio. This role oversees brand management, digital marketing, leasing campaigns, community engagement, and market research to drive occupancy and strengthen brand reputation. The ideal candidate is a creative and analytical leader who thrives in a fast-paced environment, understands the student housing market, and can translate business goals into effective marketing strategies. You will manage a growing team, collaborate cross-functionally with property and corporate leaders, and ensure that every campaign, message, and visual reflects the culture and standards of The Berkeley Group.

Responsibilities

• Strategic Marketing Leadership
  Develop and implement an annual marketing plan for the full student housing portfolio, including property-specific goals, timelines, and budgets.
• Strategic Marketing Leadership
  Lead brand positioning efforts to strengthen The Berkeley Group’s presence in the UC Berkeley market and beyond.
• Strategic Marketing Leadership
  Partner with leadership and the leasing team to establish marketing priorities based on occupancy trends, pre-lease goals, and renewal performance.
• Strategic Marketing Leadership
  Analyze marketing data, leasing velocity, and campaign results to inform decision-making and identify areas for improvement.
• Strategic Marketing Leadership
  Oversee and maintain consistent brand identity, ensuring all materials meet company standards and reflect our values.

• Digital Marketing & Advertising
  Oversee all digital advertising and lead-generation campaigns (Google Ads, Meta, ILS platforms, etc.) to maximize visibility and conversions.
• Digital Marketing & Advertising
  Direct the creation and management of social media content across platforms (Instagram, TikTok, Facebook, etc.) to build community engagement and brand awareness.
• Digital Marketing & Advertising
  Manage the company’s website content, property listings, and SEO strategy to ensure accurate, optimized, and compelling information.
• Digital Marketing & Advertising
  Supervise the design and production of digital and print collateral, including brochures, flyers, email campaigns, and video content.
• Digital Marketing & Advertising
  Track performance analytics for each channel, providing regular reporting to senior leadership.

• Community Engagement & Event Programming
  In collaboration with Resident Services, conceptualize and oversee community and leasing events that enhance the resident experience and strengthen brand connection.
• Community Engagement & Event Programming
  Build partnerships with UC Berkeley student organizations, local businesses, and campus departments to expand outreach and brand recognition.
• Community Engagement & Event Programming
  Direct and support on-site event logistics with the Marketing team and property teams.

• Team Leadership & Collaboration
  Supervise, mentor, and develop marketing team members, including Marketing Assistants and/or Marketing Interns.
• Team Leadership & Collaboration
  Foster strong collaboration between the Marketing team, Leasing, and Resident Services to ensure cohesive messaging and goals.
• Team Leadership & Collaboration
  Act as the primary liaison between the Property Management and Development teams for property launches, rebrands, and major renovations.
• Team Leadership & Collaboration
  Partner with the Director of Property Management on strategic initiatives related to brand expansion and new market opportunities.

• Market Research & Innovation
  Conduct ongoing market analysis, competitor research, and resident demographic studies to identify emerging trends and opportunities.
• Market Research & Innovation
  Recommend pricing and promotional strategies based on market insights and occupancy data.
• Market Research & Innovation
  Explore innovative technologies and partnerships to enhance marketing efficiency, brand storytelling, and resident engagement.

• Administrative & Reporting
  Manage the marketing budget, vendor relationships, and contract proposals for all marketing-related services.
• Administrative & Reporting
  Maintain a marketing calendar outlining campaigns, events, deadlines, and reporting cycles.
• Administrative & Reporting
  Prepare regular performance summaries and present insights and recommendations to executive leadership.
• Administrative & Reporting
  Ensure compliance with Fair Housing, DRE, and company policies in all marketing communications.

• Other duties
  As assigned by Manager.

Qualifications & Experience

Ideal candidate is a creative and analytical leader with experience in marketing management, a background in student housing or similar markets, and a track record of leading cross-functional teams and delivering measurable results. Strong strategic thinking, data-driven decision making, and excellent communication skills are required.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Strategy/Planning and Information Technology