Manager, Influencer & Partnerships Job at Little Sleepies in Los Angeles

About Us

Little Sleepies is one of the fastest growing companies in America, according to Inc. Magazine. We make days and nights easier with super-soft yet durable, thoughtfully designed products that families love. Our signature fabrics, Lunaluxe® and Soluxe®, are custom-developed to support the way kids move, sleep, and grow.

Location

Hybrid out of our brand new, state of the art headquarters in Los Angeles, CA

The Role

The Manager, Influencer & Partnerships will execute the strategy and growth of our influencer and partnership programs, expanding Little Sleepies’ brand reach, deepening community engagement, and driving meaningful business outcomes. You’ll build and scale strong, authentic relationships with influencers, ambassadors, and media partners who align with our values, voice, and aesthetic. In this highly visible, cross-functional role, you’ll work with brand, social, and growth teams to bring campaigns to life across key launches and brand initiatives. This role is ideal for a strategic leader who thrives at the intersection of storytelling, community, and performance marketing.

What You’ll Do

• Evolve the influencer and partnership strategy to support brand and business objectives across awareness, engagement, and acquisition.
• Lead day-to-day execution of the influencer and ambassador programs—including sourcing, vetting, negotiation, briefing, approvals, and performance analysis.
• Build and maintain strong relationships with influencer agencies, talent managers, and external partners, negotiating contracts and deliverables.
• Own end-to-end campaign execution for product launches, milestone moments, limited-edition drops, and brand partnerships.
• Oversee the influencer budget, ensuring effective allocation of resources to maximize ROI.
• Partner cross-functionally with brand, social, creative, retention, and growth teams to integrate and amplify influencer and partnership efforts across marketing channels.
• Analyze campaign and program performance, including EMV, engagement, reach, and ROI—providing insights and recommendations to optimize strategy.
• Oversee brand activations, including planning and executing virtual and in-person events with influencers, press, and VIP audiences.
• Stay ahead of industry trends, identifying rising voices and storytelling opportunities that resonate with our customer and community.

What You’ll Bring To The Team

• 3-5 years of experience in influencer marketing, brand ambassador programs, and public relations preferably within a DTC, lifestyle, fashion, or family-focused brand.
• Proven success scaling influencer programs across tiers (nano to macro), delivering measurable brand and business impact.
• A passion for storytelling, brand building, and community engagement.
• Strategic leadership capabilities with a roll-up-your-sleeves mentality and ability to work hands-on when needed.
• Excellent project management skills and the ability to lead multiple campaigns and partnerships simultaneously.
• Exceptional written and verbal communication skills, with experience developing briefs, pitches, and post-campaign recaps.
• A collaborative and agile mindset. Comfortable working in a dynamic, high-growth, and fast-paced environment.
• A connection to the Little Sleepies mission and the families we serve.

What We’re Excited To Offer You

• Ability to work cross functionally with a fast-growing team, with smile-sparking products that turn everyday moments into magical memories
• A supportive environment that fosters and encourages new ideas and innovation
• The opportunity to stock your drawers with Little Sleepies! Free pajamas & Play product when you join (and every year on your work anniversary!) and a generous employee discount all year long to keep you cozy

Benefits

• Health, dental, and vision insurance
• Paid time off, vacation
• Sick days
• Paid holidays
• Short and long-term disability
• Life insurance
• 401(k)
• Employee Assistance Program
• Flexible Spending Accounts
• Home office stipend
• Internet stipend
• Company discount
• Team building activities
• Company-issued computer

Little Sleepies is an equal-opportunity employer, and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.