This range is provided by tm:rw. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$70,000.00/yr - $75,000.00/yr
Social Media Manager – NYC Times Square
Do you want to help shape the future of retail through the power of digital storytelling? Here’s a thought – how about doing that while building one of the most dynamic social presences in Innovation?
We are tm:rw – a destination for innovation. From cutting-edge tech to gaming, beauty, and e-mobility, we let people discover, try, and play in immersive, experience-led concept spaces across the globe. Because honestly, why should retail be boring?
As our Social Media Manager based at our Times Square flagship, you’ll lead the charge in creating a social media presence. You’ll craft strategy, develop content, and drive engagement across Instagram, TikTok, and emerging platforms. This is a hands-on, in-office role where creativity meets execution and where your work directly fuels community growth, brand storytelling, and audience excitement.
Objectives
- Build and execute a social media strategy that grows followers, drives traffic, and increases engagement.
- Manage the content calendar across channels, ensuring timely, consistent, and impactful storytelling.
- Create original content (written, video, and image), overseeing production, posting, and optimization.
- Leverage insights, analytics, and trends to continuously refine strategy and content performance.
- Write sharp, compelling copy aligned with tm:rw’s brand voice and target audience.
- Collaborate cross-functionally with events, digital marketing, and sales teams to amplify initiatives.
- Manage and build meaningful influencer partnerships
- Support event activations - with coordination, live posting, coverage, and real-time engagement.
Skills & Qualifications
- 5+ years of experience in social media management, with proven results growing Instagram and TikTok communities.
- Fashion and beauty industry experience strongly preferred.
- Strong creative eye with experience producing video, image, and written content for social platforms.
- Excellent copywriting, editing, and storytelling skills with an understanding of digital tone and trends.
- Proficient in content creation tools, scheduling platforms, and analytics dashboards.
- Highly organized with ability to juggle multiple projects, deadlines, and priorities.
- Confident, adaptable, and thrives in a fast-paced, in-person environment.
This is a full-time, in-office role based at tm:rw’s Times Square flagship.
It’s a unique opportunity to merge your love of socials with one of NYC’s most innovative retail destinations. If you’re a strategic thinker and creative doer eager to build social buzz that stops thumbs mid-scroll, we want you on our team.