Tactiq
Location:
Remote-friendly | Sydney-based preferred Team:
Growth | Reporting to CEO (Co-Founder)
Tactiq transforms meetings from where work gets discussed to where work gets delivered—with excellence.
Over 1 million users across tens of thousands of teams rely on Tactiq to turn meeting conversations into exceptional outcomes. We're a Series A, Sydney-based SaaS company building AI note taker for Google Meet, Zoom, MS Teams.
We're product‑led growth in its purest form: A great product that users love.
We're a small, AI‑enabled team. That means high leverage, high autonomy, and every decision compounds.
The Role As Principal Growth Marketing Manager, you'll own all acquisition channels (paid and organic) driving efficient user acquisition while maintaining our product‑led growth motion. You'll build the marketing engine that brings quality users into the top of our funnel.
You'll run paid campaigns, build organic growth channels, optimize conversion, and create the systems that scale acquisition without scaling costs linearly.
This isn't about vanity metrics or brand awareness. This is about efficient, measurable acquisition that feeds our PLG engine with users who activate, engage, and convert.
What You’ll Own Paid Acquisition
Own paid channels: Google Ads, paid social, display, retargeting, and any new performance channels
Drive efficient CAC while scaling volume, optimize for LTV:CAC ratios
Run disciplined experiments to improve conversion rates across the funnel
Organic Growth
Build and scale organic channels: SEO, content marketing, distribution
Create distribution strategies that drive compounding, sustainable growth
Identify and test new organic channels before competitors
Performance Analytics
Own attribution and performance analytics, understand what actually drives efficient growth at every stage
Design measurement frameworks that connect marketing spend to activation, retention, and revenue
Run attribution analysis and incrementality testing to optimize channel mix and budget allocation
Cross‑Functional Execution
Build frameworks and processes that the team can leverage
Bridge marketing strategy with product‑led growth execution
You Might Be a Good Fit If You
Have 8+ years in growth marketing, with at least 3+ years in B2B SaaS PLG companies managing significant marketing budgets
Possess deep performance marketing expertise. You've scaled paid channels efficiently, optimized for LTV:CAC, and know how to balance growth with unit economics
Have experience building organic growth channels (SEO, content, partnerships) that create compounding returns
Are highly analytical: you work with data tools (SQL, Python, or similar), build your own dashboards, and make decisions from data, not opinions
Understand PLG funnels and how acquisition connects to activation, retention, and monetization
Can use AI tools to accelerate testing, content creation, and campaign optimization
Have the ability to navigate and execute amidst ambiguity, finding simple, elegant solutions to complex acquisition problems
Have a track record of scaling acquisition at PLG companies while maintaining or improving efficiency metrics
Know your growth frameworks and can apply them with discipline
Think creatively about new channels and distribution strategies before they become saturated
Have a builder mindset: you run campaigns, analyze results, iterate fast, and own outcomes
Stay hands‑on with emerging trends in performance marketing, AI‑powered marketing, and PLG acquisition
Bonus Points
You've scaled marketing at a high‑growth PLG company
You have experience with Chrome Web Store / browser extension marketing
Why Join Tactiq
Leverage:
Small AI-enabled team = 10x the impact of a traditional growth marketing role
Ownership:
You'll own all acquisition channels end‑to‑end. No bureaucracy, no politics
Scale:
1M+ users, pure PLG, bottom‑up motion. This is PLG at its best
Learning:
Work directly with founders who obsess over data, experimentation, and exceptional execution
Impact:
Every campaign you run, every channel you build, every optimization you ship—it matters immediately
Modern Tooling:
Google Ads, Mixpanel, Intercom, Miro, Notion, Claude, and whatever else you need
Flexibility:
Remote‑friendly, autonomy‑first culture. We trust you to do your best work
Our Values
Build what is right for the customer:
We move from customer feedback to customer outcomes ASAP
Ship fast but thoughtfully:
We look ahead, but deliver every day. Outcomes over activity
Data‑driven decision making:
We use rigorous analytical thinking. Data informs, intuition guides
Autonomy allows us to do our best work:
We work independently, collaborate in small teams, keep noise minimal
Transparency, trust, empathy:
We communicate clearly, share openly, and elevate each other
Measured growth drives long‑term success:
We don't grow for growth's sake. We organize ourselves to bring out the best in our people and focus on what customers need
#J-18808-Ljbffr
Remote-friendly | Sydney-based preferred Team:
Growth | Reporting to CEO (Co-Founder)
Tactiq transforms meetings from where work gets discussed to where work gets delivered—with excellence.
Over 1 million users across tens of thousands of teams rely on Tactiq to turn meeting conversations into exceptional outcomes. We're a Series A, Sydney-based SaaS company building AI note taker for Google Meet, Zoom, MS Teams.
We're product‑led growth in its purest form: A great product that users love.
We're a small, AI‑enabled team. That means high leverage, high autonomy, and every decision compounds.
The Role As Principal Growth Marketing Manager, you'll own all acquisition channels (paid and organic) driving efficient user acquisition while maintaining our product‑led growth motion. You'll build the marketing engine that brings quality users into the top of our funnel.
You'll run paid campaigns, build organic growth channels, optimize conversion, and create the systems that scale acquisition without scaling costs linearly.
This isn't about vanity metrics or brand awareness. This is about efficient, measurable acquisition that feeds our PLG engine with users who activate, engage, and convert.
What You’ll Own Paid Acquisition
Own paid channels: Google Ads, paid social, display, retargeting, and any new performance channels
Drive efficient CAC while scaling volume, optimize for LTV:CAC ratios
Run disciplined experiments to improve conversion rates across the funnel
Organic Growth
Build and scale organic channels: SEO, content marketing, distribution
Create distribution strategies that drive compounding, sustainable growth
Identify and test new organic channels before competitors
Performance Analytics
Own attribution and performance analytics, understand what actually drives efficient growth at every stage
Design measurement frameworks that connect marketing spend to activation, retention, and revenue
Run attribution analysis and incrementality testing to optimize channel mix and budget allocation
Cross‑Functional Execution
Build frameworks and processes that the team can leverage
Bridge marketing strategy with product‑led growth execution
You Might Be a Good Fit If You
Have 8+ years in growth marketing, with at least 3+ years in B2B SaaS PLG companies managing significant marketing budgets
Possess deep performance marketing expertise. You've scaled paid channels efficiently, optimized for LTV:CAC, and know how to balance growth with unit economics
Have experience building organic growth channels (SEO, content, partnerships) that create compounding returns
Are highly analytical: you work with data tools (SQL, Python, or similar), build your own dashboards, and make decisions from data, not opinions
Understand PLG funnels and how acquisition connects to activation, retention, and monetization
Can use AI tools to accelerate testing, content creation, and campaign optimization
Have the ability to navigate and execute amidst ambiguity, finding simple, elegant solutions to complex acquisition problems
Have a track record of scaling acquisition at PLG companies while maintaining or improving efficiency metrics
Know your growth frameworks and can apply them with discipline
Think creatively about new channels and distribution strategies before they become saturated
Have a builder mindset: you run campaigns, analyze results, iterate fast, and own outcomes
Stay hands‑on with emerging trends in performance marketing, AI‑powered marketing, and PLG acquisition
Bonus Points
You've scaled marketing at a high‑growth PLG company
You have experience with Chrome Web Store / browser extension marketing
Why Join Tactiq
Leverage:
Small AI-enabled team = 10x the impact of a traditional growth marketing role
Ownership:
You'll own all acquisition channels end‑to‑end. No bureaucracy, no politics
Scale:
1M+ users, pure PLG, bottom‑up motion. This is PLG at its best
Learning:
Work directly with founders who obsess over data, experimentation, and exceptional execution
Impact:
Every campaign you run, every channel you build, every optimization you ship—it matters immediately
Modern Tooling:
Google Ads, Mixpanel, Intercom, Miro, Notion, Claude, and whatever else you need
Flexibility:
Remote‑friendly, autonomy‑first culture. We trust you to do your best work
Our Values
Build what is right for the customer:
We move from customer feedback to customer outcomes ASAP
Ship fast but thoughtfully:
We look ahead, but deliver every day. Outcomes over activity
Data‑driven decision making:
We use rigorous analytical thinking. Data informs, intuition guides
Autonomy allows us to do our best work:
We work independently, collaborate in small teams, keep noise minimal
Transparency, trust, empathy:
We communicate clearly, share openly, and elevate each other
Measured growth drives long‑term success:
We don't grow for growth's sake. We organize ourselves to bring out the best in our people and focus on what customers need
#J-18808-Ljbffr