Intuit
Principal Product Marketer – Customer Growth Strategy
Overview
Come join Intuit’s Global Business Solutions Group (GBSG) as a Principal Product Marketer on the newly formed Customer Growth Strategy team. In this strategic role, you’ll lead efforts to drive growth across our AI‑powered, end‑to‑end ecosystem. By leveraging deep customer insights, championing innovative product strategies, and exploring new channel and business model opportunities, you will shape the future of our business. This is a unique opportunity to craft and execute a durable customer‑growth roadmap, unlocking new possibilities and accelerating the expansion of our customer base.
Responsibilities
Identify and validate growth opportunities: uncover and evaluate new markets, channels, and audience segments through rigorous market research, competitive analysis, and direct customer engagement.
Lead high‑impact growth initiatives: collaborate cross‑functionally with Product, Research, Channel Marketing, Finance, and Sales teams to design and launch innovative product lines and business models.
Shape messaging and positioning: develop clear, compelling, customer‑centric messaging that highlights the unique value of our products.
Drive data‑informed decision making: define success metrics, track performance, and analyze key data points to uncover actionable insights and optimize acquisition strategies.
Set a bold vision for growth: act as a strategic thought leader, inspiring cross‑functional teams and gaining executive buy‑in with a forward‑looking vision for growth.
Qualifications
12+ years of product marketing experience, focused on customer acquisition, growth or a related field.
Proven track record of launching and scaling new products or business models.
Deep understanding of go‑to‑market strategies for B2B and/or B2C SaaS products.
Strong analytical skills and experience using data to inform and validate strategic decisions.
Exceptional communication skills, with the ability to influence and collaborate with senior leaders across the organization.
Creative and resourceful problem‑solver who thrives on ambiguity and builds something from the ground up.
Compensation Base salary range: $197,000 – $266,500 (Bay Area, California) or $198,000 – $268,000 (New York).
Eligible for cash bonus, equity rewards and benefits, in accordance with Intuit’s plans and programs. Pay is based on job‑related knowledge, skill, experience and work location. Intuit conducts fair‑pay comparisons across ethnicity and gender to drive ongoing fairness.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Software Development
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Responsibilities
Identify and validate growth opportunities: uncover and evaluate new markets, channels, and audience segments through rigorous market research, competitive analysis, and direct customer engagement.
Lead high‑impact growth initiatives: collaborate cross‑functionally with Product, Research, Channel Marketing, Finance, and Sales teams to design and launch innovative product lines and business models.
Shape messaging and positioning: develop clear, compelling, customer‑centric messaging that highlights the unique value of our products.
Drive data‑informed decision making: define success metrics, track performance, and analyze key data points to uncover actionable insights and optimize acquisition strategies.
Set a bold vision for growth: act as a strategic thought leader, inspiring cross‑functional teams and gaining executive buy‑in with a forward‑looking vision for growth.
Qualifications
12+ years of product marketing experience, focused on customer acquisition, growth or a related field.
Proven track record of launching and scaling new products or business models.
Deep understanding of go‑to‑market strategies for B2B and/or B2C SaaS products.
Strong analytical skills and experience using data to inform and validate strategic decisions.
Exceptional communication skills, with the ability to influence and collaborate with senior leaders across the organization.
Creative and resourceful problem‑solver who thrives on ambiguity and builds something from the ground up.
Compensation Base salary range: $197,000 – $266,500 (Bay Area, California) or $198,000 – $268,000 (New York).
Eligible for cash bonus, equity rewards and benefits, in accordance with Intuit’s plans and programs. Pay is based on job‑related knowledge, skill, experience and work location. Intuit conducts fair‑pay comparisons across ethnicity and gender to drive ongoing fairness.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Software Development
#J-18808-Ljbffr