BlueChew
Overview
Meds.com is a rapidly growing consumer technology firm operating a suite of healthcare businesses, including our flagship brand BlueChew. Our mission is to better patients' lives through innovative healthcare solutions. With a team of 300 professionals across various specialties, we\'ve built scalable pharmacy, telemedicine, and e-commerce platforms using cutting-edge technology. As we continue our accelerated growth trajectory, we\'re launching new products to expand our patient base and accelerate growth. Join us in tackling exciting challenges at the intersection of healthcare and technology. We’re looking for a CRO & Growth Marketing Lead to own conversion rate optimization and accelerate digital growth across our brands. This role is a marketing growth driver—focused on optimizing acquisition funnels, testing and improving landing pages, and driving customer conversion at scale. You’ll lead high-velocity experimentation, collaborate cross-functionally with Product and Design, and deliver measurable business impact by improving the performance of every step in the funnel. This position is based in Austin, TX. Responsibilities
Own conversion rate optimization and accelerate digital growth across Meds.com and BlueChew brands. Lead high-velocity experimentation, including designing and executing A/B tests, multivariate tests, and personalization programs at scale. Improve acquisition funnels, landing pages, checkout flows, and retention levers to drive customer conversion at scale. Collaborate cross-functionally with Product and Design to deliver high-impact onsite experiences and CRO tests. Lead a CRO roadmap aligned to aggressive revenue targets and measurable business impact. Qualifications
5–7+ years of experience driving conversion rate optimization within high-traffic DTC or e-commerce businesses. Demonstrated success running A/B tests, multivariate tests, and personalization programs at scale. Deep understanding of conversion funnels, checkout flows, subscription models, and retention levers. Proficiency in analytics tools (GA4, Amplitude, Mixpanel, Heap) and testing platforms (Optimizely, VWO, Convert, etc.). Strong data skills: SQL, Excel, and data visualization (Looker, Tableau, Mode); familiarity with front-end technologies (HTML, CSS, JavaScript) for troubleshooting experiments. Ability to build and execute CRO roadmaps, analyze funnel performance, and identify friction and conversion barriers. Experience collaborating with Product, Design, Marketing, and Engineering; strong communication and stakeholder-influence skills. Experience leading or managing a dedicated CRO/growth team is a plus. Familiarity with MarTech stacks (Klaviyo, Segment, CDPs) and personalization engines; Google Analytics, Optimizely certifications are desirable. Perks
100% company-paid Medical, Dental, and Vision coverage, plus Short-Term Disability and Life Insurance. 401(k) with company match. Paid time off and company-paid holidays. Free daily lunch. We are looking for top talent that wants to make a measurable impact in an exciting, fast-paced environment.
#J-18808-Ljbffr
Meds.com is a rapidly growing consumer technology firm operating a suite of healthcare businesses, including our flagship brand BlueChew. Our mission is to better patients' lives through innovative healthcare solutions. With a team of 300 professionals across various specialties, we\'ve built scalable pharmacy, telemedicine, and e-commerce platforms using cutting-edge technology. As we continue our accelerated growth trajectory, we\'re launching new products to expand our patient base and accelerate growth. Join us in tackling exciting challenges at the intersection of healthcare and technology. We’re looking for a CRO & Growth Marketing Lead to own conversion rate optimization and accelerate digital growth across our brands. This role is a marketing growth driver—focused on optimizing acquisition funnels, testing and improving landing pages, and driving customer conversion at scale. You’ll lead high-velocity experimentation, collaborate cross-functionally with Product and Design, and deliver measurable business impact by improving the performance of every step in the funnel. This position is based in Austin, TX. Responsibilities
Own conversion rate optimization and accelerate digital growth across Meds.com and BlueChew brands. Lead high-velocity experimentation, including designing and executing A/B tests, multivariate tests, and personalization programs at scale. Improve acquisition funnels, landing pages, checkout flows, and retention levers to drive customer conversion at scale. Collaborate cross-functionally with Product and Design to deliver high-impact onsite experiences and CRO tests. Lead a CRO roadmap aligned to aggressive revenue targets and measurable business impact. Qualifications
5–7+ years of experience driving conversion rate optimization within high-traffic DTC or e-commerce businesses. Demonstrated success running A/B tests, multivariate tests, and personalization programs at scale. Deep understanding of conversion funnels, checkout flows, subscription models, and retention levers. Proficiency in analytics tools (GA4, Amplitude, Mixpanel, Heap) and testing platforms (Optimizely, VWO, Convert, etc.). Strong data skills: SQL, Excel, and data visualization (Looker, Tableau, Mode); familiarity with front-end technologies (HTML, CSS, JavaScript) for troubleshooting experiments. Ability to build and execute CRO roadmaps, analyze funnel performance, and identify friction and conversion barriers. Experience collaborating with Product, Design, Marketing, and Engineering; strong communication and stakeholder-influence skills. Experience leading or managing a dedicated CRO/growth team is a plus. Familiarity with MarTech stacks (Klaviyo, Segment, CDPs) and personalization engines; Google Analytics, Optimizely certifications are desirable. Perks
100% company-paid Medical, Dental, and Vision coverage, plus Short-Term Disability and Life Insurance. 401(k) with company match. Paid time off and company-paid holidays. Free daily lunch. We are looking for top talent that wants to make a measurable impact in an exciting, fast-paced environment.
#J-18808-Ljbffr