TraVek, Inc.
Marketing Manager - High-Growth Remodeling & Roofing Company
TraVek, Inc., Scottsdale, Arizona, us, 85261
Human Resources Director, TraVek Remodeling & Roofing
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About Travek Remodeling and Roofing Travek Remodeling and Roofing is a trusted residential construction company serving the Scottsdale area and surrounding communities. We specialize in high-quality remodeling projects and roofing solutions that transform homes and enhance property values. Our commitment to craftsmanship, customer service, and integrity has made us a preferred choice for homeowners throughout the Valley.
Position Overview We are seeking an experienced Marketing Manager to drive our marketing initiatives and fuel our company's growth. We’re seeking a Marketing Manager who thrives in a Business-to-Consumer (B2C) environment — someone who understands how homeowners make decisions, what inspires trust, and how to turn curiosity into conversions. This hands-on role requires a strategic thinker who excels at executing marketing programs, managing external partners, and generating qualified leads for our sales team. The ideal candidate will bring both creativity and analytical rigor to every campaign while maintaining a focus on measurable results.
Key Responsibilities
B2C Marketing & Brand Growth
Develop and execute homeowner-focused marketing campaigns across digital and traditional platforms
Create content that speaks directly to consumer motivations — quality, trust, and lifestyle transformation
Manage content creation for social media, blog posts, email newsletters, and promotional materials
Oversee consistent brand messaging across all consumer touchpoints
Plan and execute community engagement and local partnership initiatives
Agency & Contractor Management
Serve as primary liaison with external marketing agencies, freelancers, and contractors (as needed)
Negotiate contracts, scope of work, and deliverables with external partners
Monitor agency performance and ensure timely delivery of projects within budget
Manage vendor invoicing and budget allocation
Lead Generation & Customer Acquisition
Design and implement lead generation strategies to drive qualified prospects for remodeling and roofing services
Optimize landing pages, forms, and calls-to-action to maximize conversion rates
Manage and nurture leads through CRM system and marketing automation tools
Develop and execute targeted campaigns to specific customer segments (kitchen remodels, bathroom renovations, roof replacements, etc.)
Collaborate with sales team to understand lead quality and refine targeting strategies
Implement and manage online review generation and reputation management programs
Track lead sources and calculate cost per lead and cost per acquisition metrics
Program Operations
Monitor, analyze, and report on marketing campaign performance using Google Analytics, social media insights, and CRM data
Prepare monthly and quarterly marketing reports for leadership team with key metrics, insights, and recommendations
Track ROI for all marketing initiatives and optimize budget allocation accordingly
Maintain marketing dashboard with real-time performance indicators
Manage annual marketing budget of approximately $240K-$320K (3-4% of revenue)
Allocate resources across channels based on performance and business priorities
Creative Content & Production
Visit job sites to capture video content, homeowner testimonials, and transformation stories
Coordinate professional photography and video shoots
Oversee editing and distribution of project stories, before/after content, and community features
Qualifications Required:
4+ years of marketing experience in a B2C environment (home services, construction, remodeling, or similar industry preferred)
Demonstrated success in generating and converting consumer leads
Strong project management and organizational skills
Experience managing external agencies and creative vendors
Working knowledge of Google Analytics, Google Ads, Facebook Ads, and email marketing (ActiveCampaign experience preferred)
Excellent copywriting and communication skills tailored to homeowners
Proficiency in Google Suite and Canva or Adobe Creative Suite
Preferred:
Understanding of the local Scottsdale/Phoenix market
SEO and local search optimization expertise
We are an Equal Employment Opportunity (“EEO”) Employer
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Construction
We’re removing some boilerplate and unrelated postings to focus on the role above.
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Get AI-powered advice on this job and more exclusive features.
Direct message the job poster from TraVek Remodeling
About Travek Remodeling and Roofing Travek Remodeling and Roofing is a trusted residential construction company serving the Scottsdale area and surrounding communities. We specialize in high-quality remodeling projects and roofing solutions that transform homes and enhance property values. Our commitment to craftsmanship, customer service, and integrity has made us a preferred choice for homeowners throughout the Valley.
Position Overview We are seeking an experienced Marketing Manager to drive our marketing initiatives and fuel our company's growth. We’re seeking a Marketing Manager who thrives in a Business-to-Consumer (B2C) environment — someone who understands how homeowners make decisions, what inspires trust, and how to turn curiosity into conversions. This hands-on role requires a strategic thinker who excels at executing marketing programs, managing external partners, and generating qualified leads for our sales team. The ideal candidate will bring both creativity and analytical rigor to every campaign while maintaining a focus on measurable results.
Key Responsibilities
B2C Marketing & Brand Growth
Develop and execute homeowner-focused marketing campaigns across digital and traditional platforms
Create content that speaks directly to consumer motivations — quality, trust, and lifestyle transformation
Manage content creation for social media, blog posts, email newsletters, and promotional materials
Oversee consistent brand messaging across all consumer touchpoints
Plan and execute community engagement and local partnership initiatives
Agency & Contractor Management
Serve as primary liaison with external marketing agencies, freelancers, and contractors (as needed)
Negotiate contracts, scope of work, and deliverables with external partners
Monitor agency performance and ensure timely delivery of projects within budget
Manage vendor invoicing and budget allocation
Lead Generation & Customer Acquisition
Design and implement lead generation strategies to drive qualified prospects for remodeling and roofing services
Optimize landing pages, forms, and calls-to-action to maximize conversion rates
Manage and nurture leads through CRM system and marketing automation tools
Develop and execute targeted campaigns to specific customer segments (kitchen remodels, bathroom renovations, roof replacements, etc.)
Collaborate with sales team to understand lead quality and refine targeting strategies
Implement and manage online review generation and reputation management programs
Track lead sources and calculate cost per lead and cost per acquisition metrics
Program Operations
Monitor, analyze, and report on marketing campaign performance using Google Analytics, social media insights, and CRM data
Prepare monthly and quarterly marketing reports for leadership team with key metrics, insights, and recommendations
Track ROI for all marketing initiatives and optimize budget allocation accordingly
Maintain marketing dashboard with real-time performance indicators
Manage annual marketing budget of approximately $240K-$320K (3-4% of revenue)
Allocate resources across channels based on performance and business priorities
Creative Content & Production
Visit job sites to capture video content, homeowner testimonials, and transformation stories
Coordinate professional photography and video shoots
Oversee editing and distribution of project stories, before/after content, and community features
Qualifications Required:
4+ years of marketing experience in a B2C environment (home services, construction, remodeling, or similar industry preferred)
Demonstrated success in generating and converting consumer leads
Strong project management and organizational skills
Experience managing external agencies and creative vendors
Working knowledge of Google Analytics, Google Ads, Facebook Ads, and email marketing (ActiveCampaign experience preferred)
Excellent copywriting and communication skills tailored to homeowners
Proficiency in Google Suite and Canva or Adobe Creative Suite
Preferred:
Understanding of the local Scottsdale/Phoenix market
SEO and local search optimization expertise
We are an Equal Employment Opportunity (“EEO”) Employer
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Construction
We’re removing some boilerplate and unrelated postings to focus on the role above.
#J-18808-Ljbffr