Launch Potato
Overview
Lead Product Designer at Launch Potato.
Launch Potato
is a profitable digital media company with brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. We are headquartered in South Florida with a remote-first team spanning over 15 countries, and we pride ourselves on speed, ownership, and measurable impact. Why join us? You will accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Compensation:
$150,000 to $180,000 per year. This position is Contract to Hire. Must have:
8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment; expertise in data-informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session; mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite; hands-on experience collaborating with developers and executing A/B tests for CRO; excellent communicator with the ability to present design rationale across technical and non-technical audiences. Responsibilities
Drive measurable revenue and performance gains by creating data-informed, CRO-optimized user experiences that blend strategy, aesthetics, and functionality across Launch Potato web properties. Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post-test iteration. Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction. Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs. Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints. Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization. Propose and implement design process improvements that enhance experimentation velocity and design scalability. Qualifications & Experience
8+ years of UX/UI experience within performance marketing, lead generation, or conversion rate optimization environments. Experience in data-informed design with a focus on key metrics such as CVR and revenue per session. Proficiency with Figma or similar design tools; experience with Adobe Creative Suite. Hands-on experience collaborating with developers and conducting A/B tests for CRO. Excellent communication skills, able to present design rationale to both technical and non-technical audiences. Competencies
Performance-Minded: Designs with a CRO-first lens to drive measurable outcomes. Analytical: Uses data and behavioral patterns to uncover insights and validate hypotheses. Initiative-Driven: Proactively identifies design gaps and proposes solutions. Clear Communicator: Tailors communication to engineers, PMs, and stakeholders for alignment. Collaborative: Works effectively across design, product, and engineering teams. Mentorship-Oriented: Shares expertise and fosters a high-performance UX culture. Strategic Thinker: Aligns UX decisions with broader business objectives. Total Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, with future increases based on company and personal performance. Equal Opportunity
We are committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability status, or other legally protected characteristics.
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Lead Product Designer at Launch Potato.
Launch Potato
is a profitable digital media company with brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. We are headquartered in South Florida with a remote-first team spanning over 15 countries, and we pride ourselves on speed, ownership, and measurable impact. Why join us? You will accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Compensation:
$150,000 to $180,000 per year. This position is Contract to Hire. Must have:
8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment; expertise in data-informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session; mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite; hands-on experience collaborating with developers and executing A/B tests for CRO; excellent communicator with the ability to present design rationale across technical and non-technical audiences. Responsibilities
Drive measurable revenue and performance gains by creating data-informed, CRO-optimized user experiences that blend strategy, aesthetics, and functionality across Launch Potato web properties. Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post-test iteration. Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction. Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs. Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints. Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization. Propose and implement design process improvements that enhance experimentation velocity and design scalability. Qualifications & Experience
8+ years of UX/UI experience within performance marketing, lead generation, or conversion rate optimization environments. Experience in data-informed design with a focus on key metrics such as CVR and revenue per session. Proficiency with Figma or similar design tools; experience with Adobe Creative Suite. Hands-on experience collaborating with developers and conducting A/B tests for CRO. Excellent communication skills, able to present design rationale to both technical and non-technical audiences. Competencies
Performance-Minded: Designs with a CRO-first lens to drive measurable outcomes. Analytical: Uses data and behavioral patterns to uncover insights and validate hypotheses. Initiative-Driven: Proactively identifies design gaps and proposes solutions. Clear Communicator: Tailors communication to engineers, PMs, and stakeholders for alignment. Collaborative: Works effectively across design, product, and engineering teams. Mentorship-Oriented: Shares expertise and fosters a high-performance UX culture. Strategic Thinker: Aligns UX decisions with broader business objectives. Total Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, with future increases based on company and personal performance. Equal Opportunity
We are committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability status, or other legally protected characteristics.
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