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Emerson

Strategic Marketing Manager

Emerson, Marshalltown, Iowa, United States, 50158

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Are you looking to make an impact in the process control industry? We are an equal opportunity organization looking for a driven leader to develop the mid- and long-term global organization strategy for an industry leading control valves business, passionate about understanding business strategy, identifying growth avenues & customer pain points, collaboration and data analysis and applying them to drive an impactful change.

Support industry and competitor research to develop competitive intelligence to drive robust business plans in collaboration with Industry sales, Product management, Regional World Area teams and other functions.

This role is intended to work globally with customers, our world area marketing and sales teams, and engineering to identify, define and develop market opportunities and penetration strategies including acquisitions.

Role Responsibilities

Identify and utilize multiple avenues of primary market research to support medium term industry plans and identify long term strategic initiatives

Collaborate with external and internal teams to lead industry investigations and develop industry growth plans

Leverage competitive intelligence to drive strategic industry growth and inform key initiatives, aligning insights with the organization’s long-term vision and goals

Collaborate with key team members for go/no-go decision on advanced technology ideas; identify how these ideas can support strategic initiatives

Monitor, analyze and communicate dynamics in the world area such as segment growth, new opportunities, industry trends, strategic account movements and competitive intelligence that impact business performance.

Drive cadence of competitor product offerings and financials, performance by industry

Drive early‑stage gate process for key projects identified from strategic industry analysis

Support in driving communication meetings with leadership teams

Required Qualifications

B.S. Engineering and a minimum of 3-5 years’ experience

Strong demonstrated experience in strategic business analysis and development / execution of growth plans

Experience in developing growth plans, market analysis, portfolio roadmaps, conduct competitive analysis, develop business cases and general growth strategies

Must understand industrial / industrial automation business models, have a good knowledge of marketplace, competitive product, customers, applications, and ability to analyze adjacent space opportunities.

Ability to effectively communicate with technical experts and non‑technical salespeople

Summarize and communicate complex strategies to upper management, strong in presentation and data analysis

Ability to drive global programs while collaborating with cross‑functional teams across time zones

A broad skill set encompassing strategic business analysis, market research, and competitive intelligence is essential. The candidate should also be willing to develop specialized expertise over time.

Legal authorization to work in the United States.

Preferred qualifications

MBA

Experience in process industries, sales, business development, or marketing is a key advantage

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together, are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

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