Veeam Software
Overview
Field & Channel Marketing Manager Germany role at Veeam Software. Veeam is the #1 global market leader in data resilience, providing data backup, data recovery, data portability, data security, and data intelligence. Based in Seattle, Veeam protects over 550,000 customers worldwide. The role focuses on developing and executing marketing activities that drive brand awareness and pipeline generation across Germany within the EMEA Central Marketing Team. The role requires a growth mindset, storytelling, strong communication, and execution capabilities. You will partner with the regional field and channel sales teams to achieve local objectives and strengthen Veeam\'s market position. What You’ll Do
Strategic Planning
Analyze market trends and monitor competitor activity to inform strategic planning and campaign development. Deepen understanding of regional customer personas, preferences, and buying behaviors. Deepen understanding of the customer lifecycle and sales process, and indirect sales model. Execution & Reporting
Drive quarterly marketing plans for our small and medium-sized segment. Drive quarterly marketing plans with our distributors and top partners. Create and execute local integrated marketing campaigns that generate demand and increase brand preference. Collaborate with EMEA Partner Marketing team to activate joint programs that boost partner engagement and co-sell opportunities. Measure and analyze campaign and event performance, providing regular reporting on KPIs and ROI. Work closely with sales and channel leadership to analyze pipeline metrics and develop targeted initiatives that accelerate deal closure. Relationship Building
Build and maintain strong relationships with key internal and external stakeholders. Provide marketing support to channel partners and distributors, ensuring consistent messaging across all partner activities. Educate sales and channel teams about local customer buying behaviors and B2B marketing trends in the German market. Educate sales & channel teams about the Veeam positioning and campaigns. Qualifications
5-8 years of B2B marketing experience, ideally in IT or SaaS, with strong collaboration with sales and channel teams. Experience with CRM and Marketing Automation systems, including lead and opportunity tracking and campaign management. Curiosity and passion for customers, partners, and marketing trends, with the ability to effectively communicate to target audiences. Fluent in German and English, both written and verbal. Results-oriented with an insights-driven approach. What You’ll Get
Benefits
30 paid vacation days, plus three global VeeaMe Days for self-care Statutory health insurance with employer and employee contributions Statutory pension scheme with employer and employee contributions Statutory accident insurance fully funded by Veeam Supplemental pension plan with employer match and salary sacrifice option Supplemental accident insurance with 24/7 worldwide coverage 24 paid volunteer hours annually through Veeam Cares Professional training and education, including courses and workshops, internal meetups, and unlimited access to our online learning platforms and mentoring through our MentorLab program Please note: If the applicant is permanently located outside of Germany, Veeam reserves the right to decline the application for the position. Remote work is only possible for employees located in Germany. Veeam Software is an equal opportunity employer
and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential. Please note that any personal data collected from you during the recruitment process will be processed in accordance with our Recruiting Privacy Notice. The Privacy Notice sets out the basis on which the personal data collected from you, or that you provide to us, will be processed by us in connection with our recruitment processes. By applying for this position, you consent to the processing of your personal data in accordance with our Recruiting Privacy Notice. Application acknowledgment : By submitting your application, you acknowledge that the information provided in your job application and any supporting documents is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification of information may result in disqualification from consideration for employment or, if discovered after employment begins, termination of employment. Roles & Location
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Software Development Cologne, North Rhine-Westphalia, Germany 2 weeks ago
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Field & Channel Marketing Manager Germany role at Veeam Software. Veeam is the #1 global market leader in data resilience, providing data backup, data recovery, data portability, data security, and data intelligence. Based in Seattle, Veeam protects over 550,000 customers worldwide. The role focuses on developing and executing marketing activities that drive brand awareness and pipeline generation across Germany within the EMEA Central Marketing Team. The role requires a growth mindset, storytelling, strong communication, and execution capabilities. You will partner with the regional field and channel sales teams to achieve local objectives and strengthen Veeam\'s market position. What You’ll Do
Strategic Planning
Analyze market trends and monitor competitor activity to inform strategic planning and campaign development. Deepen understanding of regional customer personas, preferences, and buying behaviors. Deepen understanding of the customer lifecycle and sales process, and indirect sales model. Execution & Reporting
Drive quarterly marketing plans for our small and medium-sized segment. Drive quarterly marketing plans with our distributors and top partners. Create and execute local integrated marketing campaigns that generate demand and increase brand preference. Collaborate with EMEA Partner Marketing team to activate joint programs that boost partner engagement and co-sell opportunities. Measure and analyze campaign and event performance, providing regular reporting on KPIs and ROI. Work closely with sales and channel leadership to analyze pipeline metrics and develop targeted initiatives that accelerate deal closure. Relationship Building
Build and maintain strong relationships with key internal and external stakeholders. Provide marketing support to channel partners and distributors, ensuring consistent messaging across all partner activities. Educate sales and channel teams about local customer buying behaviors and B2B marketing trends in the German market. Educate sales & channel teams about the Veeam positioning and campaigns. Qualifications
5-8 years of B2B marketing experience, ideally in IT or SaaS, with strong collaboration with sales and channel teams. Experience with CRM and Marketing Automation systems, including lead and opportunity tracking and campaign management. Curiosity and passion for customers, partners, and marketing trends, with the ability to effectively communicate to target audiences. Fluent in German and English, both written and verbal. Results-oriented with an insights-driven approach. What You’ll Get
Benefits
30 paid vacation days, plus three global VeeaMe Days for self-care Statutory health insurance with employer and employee contributions Statutory pension scheme with employer and employee contributions Statutory accident insurance fully funded by Veeam Supplemental pension plan with employer match and salary sacrifice option Supplemental accident insurance with 24/7 worldwide coverage 24 paid volunteer hours annually through Veeam Cares Professional training and education, including courses and workshops, internal meetups, and unlimited access to our online learning platforms and mentoring through our MentorLab program Please note: If the applicant is permanently located outside of Germany, Veeam reserves the right to decline the application for the position. Remote work is only possible for employees located in Germany. Veeam Software is an equal opportunity employer
and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential. Please note that any personal data collected from you during the recruitment process will be processed in accordance with our Recruiting Privacy Notice. The Privacy Notice sets out the basis on which the personal data collected from you, or that you provide to us, will be processed by us in connection with our recruitment processes. By applying for this position, you consent to the processing of your personal data in accordance with our Recruiting Privacy Notice. Application acknowledgment : By submitting your application, you acknowledge that the information provided in your job application and any supporting documents is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification of information may result in disqualification from consideration for employment or, if discovered after employment begins, termination of employment. Roles & Location
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Software Development Cologne, North Rhine-Westphalia, Germany 2 weeks ago
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