Freeman+Leonard
Creative, Marketing & Digital Recruiting Director, Talent Solutions at Freeman+Leonard |Connecting People + Careers | Marketing & Creative Industry
We’re seeking a
Strategic Partnerships Marketing Manager
to build and scale a portfolio of high-impact partners that drive brand awareness, pipeline, and revenue through co-marketing and co-selling programs. This role owns the full partner marketing lifecycle—from identifying and onboarding new partners to launching joint campaigns, managing relationships, and tracking ROI.
Key Responsibilities
Define the partner marketing strategy, segmentation, value propositions, and quarterly/annual plans aligned with overall business goals.
Build joint business plans (JBPs) with top partners, including goals, KPIs, funding, and governance cadences.
Create scalable playbooks, toolkits, and templates to make partner marketing execution repeatable across regions and partner types.
Partner Lifecycle Management
Source, evaluate, and onboard new strategic partners (e.g., platforms, brands, associations, resellers, affiliates, or communities).
Negotiate co-marketing agreements, deliverables, timelines, and brand guidelines in collaboration with cross-functional stakeholders.
Serve as the primary marketing point of contact for partners, managing relationships and quarterly business reviews.
Co-Marketing & Demand Generation
Plan and execute joint campaigns across content, email, social, paid media, webinars, events, and referral programs with clear attribution.
Launch co-branded content, case studies, landing pages, and videos that showcase shared success stories.
Manage partner events such as sponsorships, pop-ups, trade shows, and community activations, including pre/during/post-event promotion.
Own referral and affiliate programs, including offer strategy, tracking, payouts, and partner communications.
Enablement & Content
Develop partner enablement resources such as one-pagers, pitch decks, messaging guides, and “campaign-in-a-box” kits.
Deliver live and on-demand partner training sessions; manage certifications on positioning, offers, and compliance.
Analytics & Optimization
Define KPIs and dashboards for sourced/influenced pipeline, partner-driven revenue, content engagement, and portal usage.
Track marketing fund utilization and ROI, making recommendations for renewals and optimizations.
Maintain clean attribution and lead flow in CRM/PRM systems; conduct A/B testing to improve partner conversion rates.
Cross-Functional Collaboration & Operations
Partner closely with Marketing, Revenue Operations, and Sales to align launches and messaging.
Manage budgets, timelines, and agency/vendor relationships to ensure legal and brand compliance across all programs.
Build internal visibility through performance reporting, success stories, and executive readouts.
Qualifications
3–5+ years in
partner marketing, strategic alliances, channel marketing, or partnerships management .
Proven success designing and executing co-marketing programs that deliver measurable pipeline and revenue.
Strong planning, negotiation, and relationship management skills with executive presence and cross-functional influence.
Hands‑on campaign execution experience across multiple channels (content, email, social, paid, events).
Data-driven mindset with experience defining KPIs, building dashboards, and turning insights into action.
Excellent project management and communication skills; ability to create repeatable playbooks and manage multiple projects simultaneously.
Proficiency with CRM, marketing automation, and partner tools (e.g., Salesforce/HubSpot, Marketo, PartnerStack, Allbound, Impartner).
Nice to Have
Experience in multi-location, franchise, marketplace, or SMB environments.
Prior work with associations, schools, influencer, or affiliate partnerships.
Event marketing and sponsorship management experience.
Familiarity with marketing fund structures (MDF, co-op, SPIFFs).
Success in the First 6–12 Months
Launch 6–10 joint campaigns with key partners, meeting agreed pipeline and revenue targets.
Build and publish a scalable partner toolkit or portal with measurable engagement.
Achieve >80% marketing fund utilization with clear ROI documentation.
Increase active, marketing-ready partners by X%; improve partner satisfaction metrics.
Establish a recurring executive dashboard and reporting cadence for partner performance.
Tools & Systems
Salesforce / HubSpot, Marketo, PartnerStack, Allbound, Impartner, and other partner tools.
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Strategic Partnerships Marketing Manager
to build and scale a portfolio of high-impact partners that drive brand awareness, pipeline, and revenue through co-marketing and co-selling programs. This role owns the full partner marketing lifecycle—from identifying and onboarding new partners to launching joint campaigns, managing relationships, and tracking ROI.
Key Responsibilities
Define the partner marketing strategy, segmentation, value propositions, and quarterly/annual plans aligned with overall business goals.
Build joint business plans (JBPs) with top partners, including goals, KPIs, funding, and governance cadences.
Create scalable playbooks, toolkits, and templates to make partner marketing execution repeatable across regions and partner types.
Partner Lifecycle Management
Source, evaluate, and onboard new strategic partners (e.g., platforms, brands, associations, resellers, affiliates, or communities).
Negotiate co-marketing agreements, deliverables, timelines, and brand guidelines in collaboration with cross-functional stakeholders.
Serve as the primary marketing point of contact for partners, managing relationships and quarterly business reviews.
Co-Marketing & Demand Generation
Plan and execute joint campaigns across content, email, social, paid media, webinars, events, and referral programs with clear attribution.
Launch co-branded content, case studies, landing pages, and videos that showcase shared success stories.
Manage partner events such as sponsorships, pop-ups, trade shows, and community activations, including pre/during/post-event promotion.
Own referral and affiliate programs, including offer strategy, tracking, payouts, and partner communications.
Enablement & Content
Develop partner enablement resources such as one-pagers, pitch decks, messaging guides, and “campaign-in-a-box” kits.
Deliver live and on-demand partner training sessions; manage certifications on positioning, offers, and compliance.
Analytics & Optimization
Define KPIs and dashboards for sourced/influenced pipeline, partner-driven revenue, content engagement, and portal usage.
Track marketing fund utilization and ROI, making recommendations for renewals and optimizations.
Maintain clean attribution and lead flow in CRM/PRM systems; conduct A/B testing to improve partner conversion rates.
Cross-Functional Collaboration & Operations
Partner closely with Marketing, Revenue Operations, and Sales to align launches and messaging.
Manage budgets, timelines, and agency/vendor relationships to ensure legal and brand compliance across all programs.
Build internal visibility through performance reporting, success stories, and executive readouts.
Qualifications
3–5+ years in
partner marketing, strategic alliances, channel marketing, or partnerships management .
Proven success designing and executing co-marketing programs that deliver measurable pipeline and revenue.
Strong planning, negotiation, and relationship management skills with executive presence and cross-functional influence.
Hands‑on campaign execution experience across multiple channels (content, email, social, paid, events).
Data-driven mindset with experience defining KPIs, building dashboards, and turning insights into action.
Excellent project management and communication skills; ability to create repeatable playbooks and manage multiple projects simultaneously.
Proficiency with CRM, marketing automation, and partner tools (e.g., Salesforce/HubSpot, Marketo, PartnerStack, Allbound, Impartner).
Nice to Have
Experience in multi-location, franchise, marketplace, or SMB environments.
Prior work with associations, schools, influencer, or affiliate partnerships.
Event marketing and sponsorship management experience.
Familiarity with marketing fund structures (MDF, co-op, SPIFFs).
Success in the First 6–12 Months
Launch 6–10 joint campaigns with key partners, meeting agreed pipeline and revenue targets.
Build and publish a scalable partner toolkit or portal with measurable engagement.
Achieve >80% marketing fund utilization with clear ROI documentation.
Increase active, marketing-ready partners by X%; improve partner satisfaction metrics.
Establish a recurring executive dashboard and reporting cadence for partner performance.
Tools & Systems
Salesforce / HubSpot, Marketo, PartnerStack, Allbound, Impartner, and other partner tools.
#J-18808-Ljbffr