Product Marketer Job at Crossing Hurdles in San Francisco

Overview Get AI-powered advice on this job and more exclusive features. This range is provided by Crossing Hurdles. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. About the Client Our client is redefining the way developers run GitHub Action workflows. By orchestrating workflows on their fleet of bare-metal gaming CPUs—with caches co-located right next to CI jobs—they’ve built the fastest way to run CI pipelines. Backed by Google Ventures and having powered CI for over 600+ fast-growing startups, the company continues to scale rapidly with a mission to transform developer infrastructure at a global level. Role – Head of Marketing Location: San Francisco, USA Type: Full-time, On-site (5 days/week) Compensation: $180K – $250K + Competitive Equity Responsibilities Product Marketing: Translate complex technical features into clear customer value; create collateral such as case studies, decks, and one-pagers; drive customer education via email campaigns, documentation, and onboarding guides. Growth & Demand Generation: Define and monitor growth metrics (inbound leads, pipeline creation, conversions); develop repeatable demand channels (ads, partnerships, content, and email campaigns); experiment with paid acquisition and optimize ROI using data-driven insights. Brand & Content: Maintain high creative standards across marketing touchpoints; oversee social presence (LinkedIn, X) and ensure brand consistency; drive thought leadership through blogs, podcasts, PR, and storytelling; produce launch videos, customer stories, and product announcements. Events & Partnerships: Organize high-impact, ROI-focused events and conferences; build and nurture relationships with ecosystem partners, influencers, and creators; collaborate with design teams for swag, landing pages, and campaign experiences; lead a small, high-performance marketing team; set goals, metrics, and ROI tracking; collaborate with founders on GTM, sales, and fundraising initiatives. Requirements 3–5 years of experience in product, brand, or demand generation marketing. Strong understanding of developer tools and the software infrastructure space. Excellent communication and storytelling abilities. Proven leadership and cross-functional collaboration skills. Creative mindset with data-driven decision-making capability. Bachelor's degree in Marketing, Communications, or a related field. Why Candidates Should Join Impact: Shape the marketing vision of one of the fastest-growing developer infrastructure startups. Innovation: Work directly with top engineering founders and influence GTM strategies. Growth: Build and lead a marketing function from the ground up with global reach. Culture: Join a team that values originality, creativity, and bias to action. Employment details Seniority level: Mid-Senior level Job function: Marketing Industry: Software Development Location: San Francisco, CA Status: Full-time, On-site Referrals increase your chances of interviewing at Crossing Hurdles by 2x We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr