Public Relations Coordinator Non-profit/Mission Driven! Job at New Vista KY in L

Overview Public Relations Coordinator (Non-profit/Mission Driven) – responsible for developing and implementing comprehensive communication and public relations strategies to enhance visibility, strengthen community trust, and protect the organization’s brand reputation. Supports media relations, community engagement, and strategic initiatives that advance the organization’s mission. Acts as a liaison between the organization and the public to promote leadership in behavioral health, prevention, and community well-being. Essential Functions Collaborate with senior leadership to design and execute effective public relations and community engagement strategies that strengthen organizational awareness and impact Develop and maintain relationships with media, schools, municipalities, law enforcement, the judicial system, legislators, nonprofits, and other key stakeholders to enhance visibility and support business development Draft, edit, and distribute press releases, talking points, speeches, and other communications that convey the organization’s mission, programs, and impact Serve as a media contact — respond to inquiries, pitch stories, coach staff for interviews, and ensure consistent, positive representation of the organization Develop and maintain content for internal and external communications, ensuring accuracy, clarity, and alignment with brand standards Support crisis communications efforts by helping prepare timely, coordinated responses under the direction of senior leadership Monitor and protect the organization’s brand reputation by ensuring all public-facing materials, media coverage, and digital communications reflect values, tone, and standards; identify risks and recommend mitigation strategies Partner with Marketing and Community Engagement teams to plan, attend, and coordinate the organization’s presence at community events, including logistics, staffing, and promotional materials Maintain an understanding of all programs and services to identify opportunities for collaboration, partnerships, and community awareness Design and implement innovative corporate and community engagement initiatives that promote year-round visibility and internal engagement Maintain and update databases of key stakeholders, community groups, and media contacts to support outreach Assist with social media management (e.g., Facebook, Instagram, LinkedIn) to align with overall PR and marketing strategies Coordinate the creation, printing, and distribution of promotional materials with internal teams, vendors, and printers Contribute to organizational publications such as the Annual Report and newsletters, reflecting the organization’s values and impact Serve as spokesperson for the organization when needed, communicating clearly with the public and media Qualifications Required Education and Experience Bachelor’s degree with five years of public relations, community engagement, communications, marketing, or business development experience Valid Kentucky driver’s license, reliable transportation, and proof of auto insurance Preferred Education and Experience Master’s degree in business or health-related field Three years of experience in public relations, community engagement, communications, marketing, or related fields Education and Experience Summary Essential functions and qualifications describe the role; other details may be defined by the organization as needed. Compliance and Equal Opportunity New Vista prohibits discrimination and harassment based on sex, race, color, age, national or ethnic origin, religion, physical or mental disability, genetic information, marital status, sexual orientation, gender identity or expression, citizenship, pregnancy or maternity, protected veteran status, or any other basis prohibited by applicable law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, working conditions, promotion, termination, wage and salary administration, employee benefits, and training. The company also prohibits retaliation against individuals who complain of harassing or discriminatory conduct or participate in investigations. Additional Information Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing, Public Relations, and Writing/Editing Industries: Mental Health Care #J-18808-Ljbffr