Medier Agency
Medier Agency is hiring: SEM [PPC] Specialist (iGaming - US/CA Market Focus) in
Medier Agency, Trenton, NJ, US, 08628
SEM [PPC] Specialist (iGaming - US/CA Market Focus) SEM [PPC] Specialist (iGaming - US/CA Market Focus) 2 weeks ago Be among the first 25 applicants
Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work.
The Role:
We’re looking for a courageous, humble, and motivated person to be part of our growing PPC team. If you're passionate about Google Ads, always chasing the latest paid search trends, and have the data-driven skills to help us dominate the 1st page of search engines in the highly competitive US and Canadian market s — we want to hear from you. Let’s do some magic together!
Responsibilities:
Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns
Oversee accounts on search platforms for both desktop and mobile apps (e.g. Google Ads, Bing, ASA, UAC, YouTube)
Conduct keyword selection and audience targeting
Collaborate with other departments (CRM, Developers, BI, etc.)
Monitor budgets and adjust bids to improve ROI
Track KPIs to assess performance and identify issues
Produce reports and dashboards for management
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple markets
Identify and mitigate click fraud risks
Stay up to date with SEM trends
Requirements:
Minimum 1 year of paid search experience in the iGaming industry
Proven experience managing PPC campaigns targeting the US and/or Canadian markets
Experience in data analysis and reporting
Familiarity with multiple platforms (Google Ads, Facebook, Microsoft Ads, ASA) preferred
Proficiency with analytics tools (Google Analytics, Tableau, Power BI, etc.)
Analytical thinking with strong math skills
Google Ads certification preferred
Experience with keyword research, analysis, and optimization tools
Fluent in English + another language
Proactive and self-motivated
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing
Industries Marketing Services
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