SkyWater Search Partners is hiring: Marketing Manager in Minneapolis

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Location: Minneapolis, MN (Hybrid, 3 days onsite)

In partnership with our client, a leader in sports technology and athletic training equipment, we are seeking a Marketing Manager to lead marketing initiatives that strengthen brand visibility, engagement, and lead generation across commercial and consumer channels. This role acts as a strategic connector between brand, sales, and external partners – developing and executing marketing programs that drive awareness, nurture relationships, and support revenue growth.

Key Responsibilities

• Go-to-Market Strategy: Manage and execute go-to-market strategies across multiple channels in collaboration with internal teams and external partners.
• Email Marketing Leadership: Plan, build, and deploy segmented and personalized campaigns (via HubSpot or similar platforms); oversee A/B testing, nurture workflows, and performance optimization.
• Partnership & Affiliate Marketing: Support partnership outreach and coordination with affiliates, coaches, and industry partners to align initiatives with brand goals.
• Sales Collaboration: Partner closely with sales leadership to align marketing efforts with business objectives and sales enablement strategies.
• Campaign & Content Execution: Work with creative resources and agency partners to develop compelling promotional materials, digital assets, and communications that drive engagement and conversion.
• Event Marketing: Oversee commercial event strategy and execution in partnership with sales and marketing teams.
• Analytics & Reporting: Track key campaign metrics—such as MQLs, ROI, audience reach, and conversion performance—and provide actionable insights for continuous improvement.
• Cross-Channel Marketing: Contribute to integrated campaigns across digital and traditional platforms, including paid search, social, display, affiliate, and direct mail.

Qualifications

• 4+ years of experience in email and marketing, preferably in a commercial or wholesale environment
• Proven expertise with CRM and marketing automation tools (HubSpot or similar)
• Demonstrated success collaborating with sales teams to align marketing with revenue goals
• Strong analytical and reporting skills with the ability to translate data into strategy
• Excellent writing and messaging skills for partner communications, newsletters, and campaigns
• Experience managing integrated marketing campaigns across digital and traditional channels

Preferred Skills & Experience

• Experience working with NIL or influencer partnerships
• Familiarity with account-based marketing principles
• Knowledge of marketing automation workflows and personalization strategies
• Understanding of data privacy compliance (GDPR, CAN-SPAM)
• SEO and content optimization for B2B audiences
• Passion for sports and/or basketball is a plus!

Tools & Platforms

• HubSpot CRM & Marketing Hub
• Google Workspace
• LinkedIn Campaign Manager
• Digital advertising and analytics platforms

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Sporting Goods Manufacturing