Marketing Specialist Job at Totalwarehouse in California

Overview

As a Marketing Creative & Sales Specialist at Total Warehouse, you’ll play a key role in driving the company’s brand visibility, sales growth, and customer engagement. This role blends creativity and strategy — ideal for someone passionate about graphic design, marketing innovation, and sales enablement. This role reports directly to executive management and requires on-site presence at our Anaheim headquarters (no remote work).

Responsibilities

• Collaborate with the marketing team to plan and execute branded and co-branded campaigns, promotions, and customer success stories supporting lead generation and customer acquisition.
• Design and produce compelling visual content for digital and print marketing materials, including brochures, newsletters, presentations, social media graphics, and trade show displays.
• Ensure brand consistency across all platforms and campaigns.
• Evaluate marketing campaign performance, analyze lead data, and recommend actionable improvements.
• Manage and update the company’s LinkedIn and other digital channels.
• Standardize and publish internal communications, including intranet articles.
• Assist with hands-on marketing production tasks, including preparing and installing branded materials.
• Conduct market research to identify potential customers, industry trends, and emerging opportunities.
• Perform competitive analysis to identify market gaps and inform campaign strategies.
• Act as a liaison between the sales and marketing teams to ensure alignment on strategy and lead management.
• Generate, track, and convert qualified leads into sales opportunities.
• Support sales representatives with marketing collateral, presentations, and client proposals.
• Maintain and update the customer database with accurate and current information.
• Provide regular reports to executive management on lead generation progress and campaign effectiveness.

Education and Requirements

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, and Premiere Pro) — this is a core requirement.
• Strong design sensibility and ability to translate concepts into visually engaging content.
• Excellent verbal and written communication skills, including public speaking and presentations.
• Strong organizational, time management, and multitasking abilities.
• Analytical and problem-solving skills with attention to detail.
• Ability to collaborate across departments and adapt to changing priorities.
• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel).
• Familiarity with WordPress and Oracle is preferred but not required.
• Copywriting and content creation experience a plus.
• Bachelor’s degree in marketing, Graphic Design, Communications, Advertising, or a related field.
• 1–3 years of professional experience in graphic design, marketing, or sales support.

Key Performance Indicators

• Growth in leads and new customer opportunities
• Increased engagement and visibility across marketing channels
• Timely and high-quality completion of marketing and design projects
• Accuracy and consistency of marketing data and reporting
• Positive collaboration and support between marketing and sales teams
• Effective execution of in-house marketing materials and branding projects
• Contribution to overall sales growth and brand awareness