The Walt Disney Company
Director, DCP Brand Marketing Marvel/Lucas
The Walt Disney Company, New York, New York, us, 10261
Director, DCP Brand Marketing – Marvel/Lucas
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Job ID
10134380
Location
Glendale, California, United States / New York, New York, United States
Business
Disney Experiences
Date posted Oct. 24, 2025
Job Summary Disney Consumer Products brings Disney Magic to fans in a blend of nostalgia and next‑gen relevance — through inspiring products, content, and experiences that celebrate fandom, spark connection, and surprise with storytelling and detail. We are the destination where Disney stories come to life every day — across
Marvel and Star Wars
— uniting generations of fans around the world.
WHO WE ARE LOOKING FOR We are seeking a bold and visionary
Director, DCP Brand Marketing, Marvel/Lucas
— a storyteller at heart who knows how to create brand concepts that resonate deeply with fandom communities. This leader will craft consumer journeys that bring our most iconic franchises to life, translating the lore of Star Wars and Marvel into modern, culturally resonant brand experiences. The ideal candidate has 10+ years of brand marketing experience and knows how to move seamlessly across Studios, Disney Consumer Products, and partner functions to orchestrate stories, products, and campaigns that inspire and connect. They combine creativity with operational discipline — bringing stakeholders along every step of the way while executing with precision and excellence.
WHAT YOU’LL WORK ON
Brand Concept Development:
Build breakthrough brand platforms and campaigns that are authentic to the lore of Star Wars and Marvel and resonate deeply with global fandoms.
Consumer Journey Design:
Architect journeys that map every touchpoint, from awareness to advocacy, delivering experiences that immerse fans and strengthen their connection to the brand.
Global & Regional Alignment:
Shape campaigns for a global stage while harmonizing with regional marketing teams, ensuring that local markets are inspired, aligned, and empowered to activate the brand in culturally relevant ways.
Storytelling & Cultural Resonance:
Harness insights into fandom psychology, community behaviors, and cultural trends to shape campaigns that spark conversation and move culture forward.
Cross‑Functional Leadership:
Partner seamlessly with Studios, DCP teams, and external licensees to deliver fully integrated brand narratives across content, product, and experiences.
Agency & Partner Collaboration:
Lead agencies and partners to bring your vision to life — from big ideas to flawless execution across marketing channels.
Campaign Execution:
Own the beats of the marketing journey, ensuring every milestone is on time, on strategy, and on brand.
Measurement & Iteration:
Use data, insights, and fan feedback to measure impact, optimize future campaigns, and continuously evolve the brand experience.
WHO YOU’LL WORK WITH As Director, you’ll be a key member of the Disney Consumer Products marketing leadership team, working closely with Studios, Franchise, Creative, and Product teams. You’ll collaborate daily with agencies, licensees, and internal partners to deliver campaigns that make Star Wars and Marvel culturally relevant and emotionally resonant for fans around the world. You will also work closely with regional marketing leads — aligning on campaign strategies, sharing insights, and ensuring they are set up for success to execute globally inspired campaigns in locally authentic ways.
WHAT YOU BRING
10+ years of brand marketing experience with a proven record of building and executing world‑class campaigns.
Mastery of brand concept development and consumer journey design.
Deep understanding of fandom psychology, community dynamics, and how to harness culture to drive engagement.
Experience collaborating across Studios, Consumer Products, and partner functions to deliver integrated storytelling.
Expertise in global marketing, with the ability to harmonize global vision with regional execution and inspire local teams.
Ability to balance creative ambition with enterprise discipline — inspiring stakeholders and ensuring operational excellence.
Strong leadership and communication skills, with the ability to bring others along and maximize the potential of every brand concept.
Expertise in working with agencies, creative partners, and cross‑functional teams to deliver campaigns on time and on budget.
Bachelor’s degree or equivalent required; MBA or advanced degree preferred.
This role is more than brand marketing — it’s about being the steward of two of the most powerful franchises in the world. You’ll inspire global fandoms, shape culture, and bring Star Wars and Marvel to life in ways that connect with fans emotionally and endure across generations — everywhere they are.
The hiring range for this position in Glendale, CA is $168,400 to $225,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience among other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Experiences Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top‑rated cruise line; a popular vacation ownership program; and an award‑winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.
About The Walt Disney Company The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world‑class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Consumer Products, Inc., which is part of a business we call Disney Experiences.
Disney Consumer Products, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
Disability Accommodation for Employment Applications The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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Job ID
10134380
Location
Glendale, California, United States / New York, New York, United States
Business
Disney Experiences
Date posted Oct. 24, 2025
Job Summary Disney Consumer Products brings Disney Magic to fans in a blend of nostalgia and next‑gen relevance — through inspiring products, content, and experiences that celebrate fandom, spark connection, and surprise with storytelling and detail. We are the destination where Disney stories come to life every day — across
Marvel and Star Wars
— uniting generations of fans around the world.
WHO WE ARE LOOKING FOR We are seeking a bold and visionary
Director, DCP Brand Marketing, Marvel/Lucas
— a storyteller at heart who knows how to create brand concepts that resonate deeply with fandom communities. This leader will craft consumer journeys that bring our most iconic franchises to life, translating the lore of Star Wars and Marvel into modern, culturally resonant brand experiences. The ideal candidate has 10+ years of brand marketing experience and knows how to move seamlessly across Studios, Disney Consumer Products, and partner functions to orchestrate stories, products, and campaigns that inspire and connect. They combine creativity with operational discipline — bringing stakeholders along every step of the way while executing with precision and excellence.
WHAT YOU’LL WORK ON
Brand Concept Development:
Build breakthrough brand platforms and campaigns that are authentic to the lore of Star Wars and Marvel and resonate deeply with global fandoms.
Consumer Journey Design:
Architect journeys that map every touchpoint, from awareness to advocacy, delivering experiences that immerse fans and strengthen their connection to the brand.
Global & Regional Alignment:
Shape campaigns for a global stage while harmonizing with regional marketing teams, ensuring that local markets are inspired, aligned, and empowered to activate the brand in culturally relevant ways.
Storytelling & Cultural Resonance:
Harness insights into fandom psychology, community behaviors, and cultural trends to shape campaigns that spark conversation and move culture forward.
Cross‑Functional Leadership:
Partner seamlessly with Studios, DCP teams, and external licensees to deliver fully integrated brand narratives across content, product, and experiences.
Agency & Partner Collaboration:
Lead agencies and partners to bring your vision to life — from big ideas to flawless execution across marketing channels.
Campaign Execution:
Own the beats of the marketing journey, ensuring every milestone is on time, on strategy, and on brand.
Measurement & Iteration:
Use data, insights, and fan feedback to measure impact, optimize future campaigns, and continuously evolve the brand experience.
WHO YOU’LL WORK WITH As Director, you’ll be a key member of the Disney Consumer Products marketing leadership team, working closely with Studios, Franchise, Creative, and Product teams. You’ll collaborate daily with agencies, licensees, and internal partners to deliver campaigns that make Star Wars and Marvel culturally relevant and emotionally resonant for fans around the world. You will also work closely with regional marketing leads — aligning on campaign strategies, sharing insights, and ensuring they are set up for success to execute globally inspired campaigns in locally authentic ways.
WHAT YOU BRING
10+ years of brand marketing experience with a proven record of building and executing world‑class campaigns.
Mastery of brand concept development and consumer journey design.
Deep understanding of fandom psychology, community dynamics, and how to harness culture to drive engagement.
Experience collaborating across Studios, Consumer Products, and partner functions to deliver integrated storytelling.
Expertise in global marketing, with the ability to harmonize global vision with regional execution and inspire local teams.
Ability to balance creative ambition with enterprise discipline — inspiring stakeholders and ensuring operational excellence.
Strong leadership and communication skills, with the ability to bring others along and maximize the potential of every brand concept.
Expertise in working with agencies, creative partners, and cross‑functional teams to deliver campaigns on time and on budget.
Bachelor’s degree or equivalent required; MBA or advanced degree preferred.
This role is more than brand marketing — it’s about being the steward of two of the most powerful franchises in the world. You’ll inspire global fandoms, shape culture, and bring Star Wars and Marvel to life in ways that connect with fans emotionally and endure across generations — everywhere they are.
The hiring range for this position in Glendale, CA is $168,400 to $225,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience among other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Experiences Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top‑rated cruise line; a popular vacation ownership program; and an award‑winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.
About The Walt Disney Company The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world‑class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Consumer Products, Inc., which is part of a business we call Disney Experiences.
Disney Consumer Products, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
Disability Accommodation for Employment Applications The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
Sign up to receive new job alerts and company information based on your preferences.
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