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Chobani

Senior Manager, Product Marketing Strategy - Roasted

Chobani, New York, New York, us, 10261

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La Colombe is hiring a strategic leader to own the roasted coffee product portfolio. This role will lead innovation, performance tracking, and cross-channel alignment for roasted formats, ensuring La Colombe's offerings remain best-in-class across retail, café, and e-commerce.

Responsibilities

Lead comprehensive strategy and execution for the entire roasted coffee product portfolio, including packaging updates, product evolution, and sales support

Drive long-term portfolio roadmap aligned with company growth objectives and market opportunities

Manage product lifecycle from development through discontinuation

Develop and manage a robust innovation pipeline for roasted formats, from consumer insight generation through concept development to full-scale launch

Lead cross-functional innovation teams to identify white space opportunities and bring differentiated products to market

Establish innovation frameworks and stage-gate processes to ensure disciplined product development

Ensure strategic alignment across all channels (retail, café, e-commerce) for product launches, pricing, and positioning

Partner with business unit leads to develop and execute comprehensive go-to-market strategies

Create clear, concise, and compelling product positioning and messaging tailored to specific customer segments and channels

Pricing Strategy:

Own and develop cohesive pricing architecture across all channels, balancing profitability targets with competitive positioning

Conduct regular pricing analyses and recommend strategic adjustments based on market dynamics

Performance Management & Analytics:

Track and analyze product performance using advanced analytics, translating insights into actionable strategies that drive growth

Establish and monitor KPIs across the portfolio, using data to optimize product mix and inform future development

Present regular business reviews to senior leadership with strategic recommendations

Cross-Functional Leadership:

Partner with R&D, marketing, sales, operations, and supply chain to ensure seamless product commercialization

Lead cross-functional teams through complex product launches and initiatives

Build strong relationships across the organization to drive alignment and execution excellence

Develop comprehensive sales tools and resources including sales decks, training materials, competitive intelligence, and product education

Partner with sales leadership to ensure field teams are equipped to effectively sell and position products

Conduct regular training sessions and create ongoing enablement content

Build and foster relationships with key customers to enhance product offerings and inform roadmap development

Stay current on competitive landscape, consumer trends, and category dynamics

Serve as the voice of the customer within the organization

Requirements

7-10 years of progressive experience in product strategy, brand management, or product management, preferably in CPG or café/foodservice sectors

Deep understanding of coffee or beverage categories, including product development and consumer behavior

Proven track record of successfully leading product portfolios and driving measurable business results

Strong analytical capabilities with experience using data to drive strategic decisions

Excellent project management skills with ability to lead multiple complex initiatives simultaneously

Outstanding communication and presentation skills, with experience presenting to senior leadership

Demonstrated ability to influence and lead cross-functional teams without direct authority

About Us Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafés nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals.

Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.

For more information, please visit

www.chobani.com

or follow us on Facebook, Twitter, Instagram and LinkedIn.

Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.

Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time off including: 120 hours of paid time off, 11 holidays, paid volunteer time off and military service leave.

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