Avon USA
Assistant Brand Manager – Go-To-Market & Promotions
Avon USA, Pasadena, California, United States, 91122
Job Details
Title: Assistant Brand Manager – Go‑To‑Market & Promotions
Onsite work
Type: Full‑time
FLSA: Exempt
About The Crème Shop The Crème Shop is a leading beauty brand based in Los Angeles, known for blending the best of K‑Beauty innovation with playful, creative designs. We offer a wide range of products, ranging from thoughtful skincare to colorful cosmetics all crafted with quality ingredients and a commitment to cruelty‑free practices. Our mission is to make beauty fun, inclusive and accessible to everyone. We invite professionals who share our passion for beauty and innovation to join our team, where creativity meets expertise.
About the Role The Assistant Brand Manager will oversee retail and D2C marketing initiatives, with a key focus on promotional strategy, retail marketing execution, and end‑to‑end GTM (Go‑To‑Market) planning. This role will support brand growth across wholesale, retail, and D2C channels, ensuring cohesive brand messaging, strong launch execution, and alignment between Marketing, Sales, eCommerce, and Creative teams.
Responsibilities
Support the development and execution of brand GTM calendars, including product launches, retail campaigns, seasonal promotions, and D2C activations.
Own the GTM cross‑functional project timeline—driving milestones, deliverables, approvals, and launch readiness across Sales, Creative, Digital, and Operations.
Maintain and update Master Launch Calendar, ensuring alignment across wholesale and D2C touchpoints.
Own promotional strategy and execution for retail partners, including in‑store promotions, gift‑with‑purchase programs, retail marketing requests, merchandising briefs, and co‑op marketing initiatives.
Partner with Sales to develop retailer toolkits (product knowledge sheets, brand decks, launch packets, merchandising direction).
Collaborate with Creative on retail assets—displays, PDP content, endcaps, planograms, digital banners, promo signage, emails, and POS.
Partner with the eCommerce team on site merchandising, email calendars, promotional strategy, and PDP optimization to support conversion and brand storytelling.
Coordinate D2C promotional cadence and ensure retail + D2C messaging stays aligned and non‑conflicting.
Propose promotional strategies based on historical sell‑through, retailer needs, market timing, and consumer insights.
Track promo and campaign performance; provide post‑mortem recaps and recommendations for optimization.
Monitor social/beauty trends, competitive brand activity, retailer shifts, and category data to inform strategy and inspire innovation.
Serve as a brand guardian—ensuring all touchpoints reflect brand voice, identity, and strategy.
Other tasks assigned per departmental needs.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field.
3‑5 years of experience in brand marketing in beauty, personal care, or consumer products (K‑Beauty or skincare experience is a plus).
Experience working with retail channels (Ulta, Sephora, Target, Amazon, etc.) and/or D2C eCommerce marketing.
Strong project management skills with ability to manage multiple launches and deadlines.
High interest in skincare, and knowledge around current trends.
Excellent organization skills.
Strong skills with Microsoft Office Suites, specifically Excel & PowerPoint.
Analytical mindset with experience in tracking promo performance, market data, or eCommerce KPIs.
Passion for beauty, product trends, and consumer behavior.
Benefits
Salary Range: $70,000 – $85,000.00 per year DOE
15 days of PTO, 10 Paid Holidays Annually
Eligible for medical benefits first of the month following 30 days of hire
Company sponsored voluntary vision and dental plans
Employee Assistance Programs
Wellness incentive programs
50% off employee discount programs
Monthly catered lunches
The Crème Shop is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Onsite work
Type: Full‑time
FLSA: Exempt
About The Crème Shop The Crème Shop is a leading beauty brand based in Los Angeles, known for blending the best of K‑Beauty innovation with playful, creative designs. We offer a wide range of products, ranging from thoughtful skincare to colorful cosmetics all crafted with quality ingredients and a commitment to cruelty‑free practices. Our mission is to make beauty fun, inclusive and accessible to everyone. We invite professionals who share our passion for beauty and innovation to join our team, where creativity meets expertise.
About the Role The Assistant Brand Manager will oversee retail and D2C marketing initiatives, with a key focus on promotional strategy, retail marketing execution, and end‑to‑end GTM (Go‑To‑Market) planning. This role will support brand growth across wholesale, retail, and D2C channels, ensuring cohesive brand messaging, strong launch execution, and alignment between Marketing, Sales, eCommerce, and Creative teams.
Responsibilities
Support the development and execution of brand GTM calendars, including product launches, retail campaigns, seasonal promotions, and D2C activations.
Own the GTM cross‑functional project timeline—driving milestones, deliverables, approvals, and launch readiness across Sales, Creative, Digital, and Operations.
Maintain and update Master Launch Calendar, ensuring alignment across wholesale and D2C touchpoints.
Own promotional strategy and execution for retail partners, including in‑store promotions, gift‑with‑purchase programs, retail marketing requests, merchandising briefs, and co‑op marketing initiatives.
Partner with Sales to develop retailer toolkits (product knowledge sheets, brand decks, launch packets, merchandising direction).
Collaborate with Creative on retail assets—displays, PDP content, endcaps, planograms, digital banners, promo signage, emails, and POS.
Partner with the eCommerce team on site merchandising, email calendars, promotional strategy, and PDP optimization to support conversion and brand storytelling.
Coordinate D2C promotional cadence and ensure retail + D2C messaging stays aligned and non‑conflicting.
Propose promotional strategies based on historical sell‑through, retailer needs, market timing, and consumer insights.
Track promo and campaign performance; provide post‑mortem recaps and recommendations for optimization.
Monitor social/beauty trends, competitive brand activity, retailer shifts, and category data to inform strategy and inspire innovation.
Serve as a brand guardian—ensuring all touchpoints reflect brand voice, identity, and strategy.
Other tasks assigned per departmental needs.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field.
3‑5 years of experience in brand marketing in beauty, personal care, or consumer products (K‑Beauty or skincare experience is a plus).
Experience working with retail channels (Ulta, Sephora, Target, Amazon, etc.) and/or D2C eCommerce marketing.
Strong project management skills with ability to manage multiple launches and deadlines.
High interest in skincare, and knowledge around current trends.
Excellent organization skills.
Strong skills with Microsoft Office Suites, specifically Excel & PowerPoint.
Analytical mindset with experience in tracking promo performance, market data, or eCommerce KPIs.
Passion for beauty, product trends, and consumer behavior.
Benefits
Salary Range: $70,000 – $85,000.00 per year DOE
15 days of PTO, 10 Paid Holidays Annually
Eligible for medical benefits first of the month following 30 days of hire
Company sponsored voluntary vision and dental plans
Employee Assistance Programs
Wellness incentive programs
50% off employee discount programs
Monthly catered lunches
The Crème Shop is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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