Humana
Humana District of Columbia, United States
Principal, Marketing Strategy (Rx) Join to apply for the Principal, Marketing Strategy (Rx) role at Humana.
2 days ago Be among the first 25 applicants.
This range is provided by Humana. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $138,900.00/yr - $191,000.00/yr
Become a part of our caring community and help us put health first. CenterWell Pharmacy is innovating how seniors access and manage their medications—and we’re looking for a strategic marketing leader to help guide that transformation.
As Principal, Marketing Strategy (Rx), you’ll lead strategic initiatives that support integrated pharmacy innovation and growth, health partnerships, and enterprise alignment. This pivotal role provides an opportunity for an experienced healthcare or pharmacy marketing professional to serve as a strategic leader, translating enterprise pharmacy marketing vision into actionable campaigns.
The successful candidate will guide strategic initiatives that drive business growth, cultivate partner relationships, and enhance alignment across the organization. This role is ideal for a forward‑thinking strategist who thrives in complex, cross‑functional environments and is passionate about improving health outcomes through pharmacy services.
Key Role Functions
Build comprehensive marketing strategies and customer journeys for pharmacy marketing initiatives; provide ongoing performance updates to leadership
Lead annual and quarterly marketing planning cycles to drive overall business growth
Develop and execute long‑term strategic plans that align with organizational goals and priorities
Track and optimize performance metrics throughout the marketing funnel
Design and implement learning agendas and pharmacy customer research programs
Create audience guides and messaging frameworks using insights from customer research, ensuring all communications are audience‑targeted and outcomes‑driven
Manage and orchestrate customer‑facing marketing and communications across CenterWell Pharmacy (CWP) lines of business
Foster cross‑functional alignment and support for strategic marketing needs across all CWP business segments
Establish and nurture business alignment and collaboration plans to elevate CenterWell Pharmacy’s brand presence and accelerate growth
Provide strategic direction to go‑to‑market teams, ensuring effective integration of marketing campaigns with broader business goals
Utilize customer insights, competitive analytics, and market trends to inform and refine marketing strategies that support acquisition and retention
Define and communicate clear marketing objectives, developing strategies to engage new and existing customers
Oversee channel, messaging, and content strategies to ensure consistency with organizational and customer priorities
Partner with consumer insights and segmentation teams to define personas, customer journeys, and target high‑value audience segments
Apply data analytics to optimize targeting, timing, and messaging for each campaign
Share actionable insights in accessible formats, enabling fast and confident activation by teams
Develop and maintain a robust library of core messaging architecture and value propositions
Champion test‑and‑learn approaches and drive continuous improvement through data‑backed hypotheses and post‑campaign optimization
Proactively identify new opportunities and champion innovative approaches to solving complex marketing problems
Responsible for preparing high‑impact presentations and developing strategic talking points for executive leadership, ensuring clear, compelling, and aligned communication of key initiatives and priorities
Required Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field
10+ years of progressive experience in marketing strategy, with a strong background in both strategic planning and execution
Demonstrated success leading large‑scale marketing initiatives across direct‑to‑consumer (DTC) and business‑to‑business (B2B) segments
Experience in healthcare or pharmacy marketing, with a deep understanding of regulatory considerations and patient engagement strategies
Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies
Excellent communication and presentation skills, with experience preparing executive‑level materials and strategic roadmaps
Strong project management and business relationship capabilities; proven ability to set priorities and manage multiple long‑term projects
Highly detail‑oriented with robust strategic thinking and organizational skills
Demonstrated independent judgment and effective decision‑making abilities
Proven commitment to continuous improvement and innovation within growth‑focused environments
Track record of upholding organizational values and contributing positively to workplace culture
Demonstrated ability to influence senior stakeholders and drive alignment across enterprise functions
Preferred Qualifications
Master’s degree or MBA in Marketing, Business, or a related field
Prior experience working in a Fortune 100 company or large healthcare organization
Direct experience in the pharmacy sector, including retail, specialty, or mail‑order pharmacy services
Familiarity with Agile methodologies and experience working in Agile marketing environments
Experience with customer segmentation, journey mapping, and omnichannel campaign development
Brings energy, curiosity, and a collaborative mindset to leadership and team engagement
Additional Information This role is a 100% remote role anywhere in the US and will primarily operate on Eastern Standard Time business hours.
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested.
Satellite, cellular and microwave connection can be used only if approved by leadership.
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi‑weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
Benefits
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre‑recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.
Travel: While this is a remote position, occasional travel to Humana’s offices for training or meetings may be required.
Scheduled Weekly Hours 40
Pay Range $138,900 - $191,000 per year
Application Deadline 10-22-2025
About Us Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Insurance
#J-18808-Ljbffr
Principal, Marketing Strategy (Rx) Join to apply for the Principal, Marketing Strategy (Rx) role at Humana.
2 days ago Be among the first 25 applicants.
This range is provided by Humana. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $138,900.00/yr - $191,000.00/yr
Become a part of our caring community and help us put health first. CenterWell Pharmacy is innovating how seniors access and manage their medications—and we’re looking for a strategic marketing leader to help guide that transformation.
As Principal, Marketing Strategy (Rx), you’ll lead strategic initiatives that support integrated pharmacy innovation and growth, health partnerships, and enterprise alignment. This pivotal role provides an opportunity for an experienced healthcare or pharmacy marketing professional to serve as a strategic leader, translating enterprise pharmacy marketing vision into actionable campaigns.
The successful candidate will guide strategic initiatives that drive business growth, cultivate partner relationships, and enhance alignment across the organization. This role is ideal for a forward‑thinking strategist who thrives in complex, cross‑functional environments and is passionate about improving health outcomes through pharmacy services.
Key Role Functions
Build comprehensive marketing strategies and customer journeys for pharmacy marketing initiatives; provide ongoing performance updates to leadership
Lead annual and quarterly marketing planning cycles to drive overall business growth
Develop and execute long‑term strategic plans that align with organizational goals and priorities
Track and optimize performance metrics throughout the marketing funnel
Design and implement learning agendas and pharmacy customer research programs
Create audience guides and messaging frameworks using insights from customer research, ensuring all communications are audience‑targeted and outcomes‑driven
Manage and orchestrate customer‑facing marketing and communications across CenterWell Pharmacy (CWP) lines of business
Foster cross‑functional alignment and support for strategic marketing needs across all CWP business segments
Establish and nurture business alignment and collaboration plans to elevate CenterWell Pharmacy’s brand presence and accelerate growth
Provide strategic direction to go‑to‑market teams, ensuring effective integration of marketing campaigns with broader business goals
Utilize customer insights, competitive analytics, and market trends to inform and refine marketing strategies that support acquisition and retention
Define and communicate clear marketing objectives, developing strategies to engage new and existing customers
Oversee channel, messaging, and content strategies to ensure consistency with organizational and customer priorities
Partner with consumer insights and segmentation teams to define personas, customer journeys, and target high‑value audience segments
Apply data analytics to optimize targeting, timing, and messaging for each campaign
Share actionable insights in accessible formats, enabling fast and confident activation by teams
Develop and maintain a robust library of core messaging architecture and value propositions
Champion test‑and‑learn approaches and drive continuous improvement through data‑backed hypotheses and post‑campaign optimization
Proactively identify new opportunities and champion innovative approaches to solving complex marketing problems
Responsible for preparing high‑impact presentations and developing strategic talking points for executive leadership, ensuring clear, compelling, and aligned communication of key initiatives and priorities
Required Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field
10+ years of progressive experience in marketing strategy, with a strong background in both strategic planning and execution
Demonstrated success leading large‑scale marketing initiatives across direct‑to‑consumer (DTC) and business‑to‑business (B2B) segments
Experience in healthcare or pharmacy marketing, with a deep understanding of regulatory considerations and patient engagement strategies
Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies
Excellent communication and presentation skills, with experience preparing executive‑level materials and strategic roadmaps
Strong project management and business relationship capabilities; proven ability to set priorities and manage multiple long‑term projects
Highly detail‑oriented with robust strategic thinking and organizational skills
Demonstrated independent judgment and effective decision‑making abilities
Proven commitment to continuous improvement and innovation within growth‑focused environments
Track record of upholding organizational values and contributing positively to workplace culture
Demonstrated ability to influence senior stakeholders and drive alignment across enterprise functions
Preferred Qualifications
Master’s degree or MBA in Marketing, Business, or a related field
Prior experience working in a Fortune 100 company or large healthcare organization
Direct experience in the pharmacy sector, including retail, specialty, or mail‑order pharmacy services
Familiarity with Agile methodologies and experience working in Agile marketing environments
Experience with customer segmentation, journey mapping, and omnichannel campaign development
Brings energy, curiosity, and a collaborative mindset to leadership and team engagement
Additional Information This role is a 100% remote role anywhere in the US and will primarily operate on Eastern Standard Time business hours.
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested.
Satellite, cellular and microwave connection can be used only if approved by leadership.
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi‑weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
Benefits
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre‑recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.
Travel: While this is a remote position, occasional travel to Humana’s offices for training or meetings may be required.
Scheduled Weekly Hours 40
Pay Range $138,900 - $191,000 per year
Application Deadline 10-22-2025
About Us Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Insurance
#J-18808-Ljbffr