Strive Creative
Paid Media Specialist role at Strive Creative.
Responsibilities
Build, launch, and manage campaigns in
Google Ads
(Search, Display, YouTube, PMax) and
Meta Ads Manager
(FB/IG).
Create structures, audiences, and assets: campaigns/ad sets, keywords/negatives, lookalikes, custom audiences, placements.
Implement
conversion tracking
(GA4 + GTM), maintain UTM hygiene, verify signals against business goals.
Run ongoing optimizations: bids/budgets, audiences, placements, creative rotations, query/placement exclusions.
Execute test plans: creative, bids/targets, audiences, landing pages; document hypotheses, results, next steps.
Monitor budgets & pacing; prevent over/under-delivery; flag risks early.
Report weekly/monthly performance with clear insights and actions (lead quality, CPA/CPL/ROAS, AOV, assisted conversions).
Collaborate daily with creative (asset needs/variants), strategy (briefs/goals), analytics (dashboards, L2/L3 checks).
Maintain playbooks, change logs, and checklists to keep execution consistent and auditable.
Must-Have Qualifications
Hands-on
platform experience:
Google Ads:
Search/Display/YouTube, Performance Max.
Meta Ads Manager:
campaign builds, audience strategy, pixel/Conversions API familiarity.
Measurement:
GA4 proficiency;
GTM
for tag/trigger/debug; strong UTM discipline.
Optimization discipline:
structured testing, documented learnings, and clear action plans.
Reporting:
ability to turn data into decisions (Slides/Sheets, Looker Studio or similar).
Organization:
reliable task management (checklists, change logs, pacing routines).
In-office
availability (Ferndale, MI).
Nice-to-Haves
Google Ads certifications; Meta certifications.
Familiarity with social scheduling (e.g.,
Sprout ) for paid/organic alignment.
Exposure to AI tools (e.g., ChatGPT) for drafting ad copy variants or QA checklists.
Location: Troy, MI | Salary: $80,000 – $100,000
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Responsibilities
Build, launch, and manage campaigns in
Google Ads
(Search, Display, YouTube, PMax) and
Meta Ads Manager
(FB/IG).
Create structures, audiences, and assets: campaigns/ad sets, keywords/negatives, lookalikes, custom audiences, placements.
Implement
conversion tracking
(GA4 + GTM), maintain UTM hygiene, verify signals against business goals.
Run ongoing optimizations: bids/budgets, audiences, placements, creative rotations, query/placement exclusions.
Execute test plans: creative, bids/targets, audiences, landing pages; document hypotheses, results, next steps.
Monitor budgets & pacing; prevent over/under-delivery; flag risks early.
Report weekly/monthly performance with clear insights and actions (lead quality, CPA/CPL/ROAS, AOV, assisted conversions).
Collaborate daily with creative (asset needs/variants), strategy (briefs/goals), analytics (dashboards, L2/L3 checks).
Maintain playbooks, change logs, and checklists to keep execution consistent and auditable.
Must-Have Qualifications
Hands-on
platform experience:
Google Ads:
Search/Display/YouTube, Performance Max.
Meta Ads Manager:
campaign builds, audience strategy, pixel/Conversions API familiarity.
Measurement:
GA4 proficiency;
GTM
for tag/trigger/debug; strong UTM discipline.
Optimization discipline:
structured testing, documented learnings, and clear action plans.
Reporting:
ability to turn data into decisions (Slides/Sheets, Looker Studio or similar).
Organization:
reliable task management (checklists, change logs, pacing routines).
In-office
availability (Ferndale, MI).
Nice-to-Haves
Google Ads certifications; Meta certifications.
Familiarity with social scheduling (e.g.,
Sprout ) for paid/organic alignment.
Exposure to AI tools (e.g., ChatGPT) for drafting ad copy variants or QA checklists.
Location: Troy, MI | Salary: $80,000 – $100,000
#J-18808-Ljbffr