Citigroup Inc.
Marketing Audience Data Management Leader - Senior Vice President
Citigroup Inc., Irving, Texas, United States, 75084
Overview
The Marketing Data Management Leader is accountable for management of complex/critical/large professional disciplinary areas. As a part of the US Personal Bank Marketing (USPB) organization, the SVP of Marketing Data Management oversees production data management operations that fuel cross line of business offline and online Marketing campaigns.
This role leads an offshore/India team of resources, onshore FTEs and contractors consisting of project/process managers, business and systems analysts to source, ingest, stage and production enable Prospect and Customer data across various domains, including but not limited to, behavior, demographic and credit for Marketing purposes.
The ideal candidate is a self-motivated leader with extensive experience working with regulated data in the financial services industry, hands-on data warehousing, big data (e.g., Hadoop, Hive) and cloud experience (e.g., Snowflake, AWS, GCP), along with a superior ability to communicate and lead virtual teams across multiple time zones/geographies.
Responsibilities
Manage, develop and grow a team of cross-functional analysts across multiple time zones / geographies
Think strategically and collaborate with all internal and external partners
Lead all aspects of the data management processes from initial planning to production operations for all 1P, 2P and 3P sources
Manage Credit Bureau Delivery for Portfolio and Prospect populations
Lead SFMC Data governance and team of Developers
Develop, grow and manage strong, complex relationships with senior stakeholders
Manage forecasting and budgets for production data execution and delivery
Identify and drive cost reductions, service delivery improvements, and vendor initiatives
Effectively communicate at all levels of the organization
Facilitate meetings and problem-solving sessions with internal and external stakeholders to remove hurdles and drive organizational alignment around project scope and on-time delivery
Make decisions that are both tactical and strategic in nature; provide solutions and innovation
Strong understanding of direct marketing through legacy and digital distribution channels
Knowledge of data management & analytics within large financial organizations
Utilize comprehensive automation tools for processing efficiencies and analyze anomalies for statistical significance
Ensure records/information management objectives are met; identify and resolve discrepancies in data and metadata
Subject Matter Expert and key point of contact on all questions/issues related to systems and policies within functional scope
Facilitate brainstorming sessions using Lean methods to determine pain points with the existing calibration process
Develop and deliver a suite of solutions, secure senior management buy-in, and roll out
Responsible for all metrics, governance and controls for the execution of the department. Owns the capacity planning and resource forecasting for marketing operations within their organization
Responsible to grow talent for the organization and develop career planning for all employees in the department
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards
Qualifications
10+ years experience
Relevant industry certifications strongly preferred (Agile Kanban, PMP, Lean, etc.)
3–5 years’ experience managing or supervising a team of professionals must have
5-7 years’ experience in data-centric marketing role, preferably in financial services
5+ years’ experience in project/process management
3+ years direct complex SQL, ETL, data architecture & data warehousing experience
3+ years direct Big Data tools (Hadoop, Hive, etc.)
3+ years experience with SFMC Developer teams, platform and data constructs (Automation Studio, Email Studio, Audience Builder, AMPscript)
3+ years direct data visualization (Tableau, etc.), dashboards & reports, MIS experience
3+ years process audit and optimization experience
Experience within AWS / Snowflake environments and design
Direct experience with JIRA, Confluence and agile tools highly desired
Advanced competency in Excel, PowerPoint, Visio & MS Project
Experience managing partner/vendor relations and performance; evaluating proposals, structure and negotiating agreements
Direct, relevant and proven experience in data asset delivery management
Ability to multi-task, adapt to changing priorities, and thrive in a dynamic environment
Expertise in project/process management techniques/delivery, process reengineering and technology implementation
Experience with digital marketing and vendor management. SAS experience. Optimization experience.
Understanding of legal, regulatory environment and experience within a highly controlled environment
Credit Bureau Data Management and industry experience
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards
Education
Bachelor’s/University degree, Master’s degree preferred
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Key Competencies
Ability to present technical/analytical information to non-technical audiences. Proven ability to work cross-functionally within an organization to accomplish objectives.
Ability to work independently and manage projects from end-to-end. Ability to facilitate meetings, keeping participants focused on the agenda.
Ability to identify fresh approaches to marketing processes and technology and shows a willingness to question traditional assumptions.
Aptitude in displaying and communicating data analysis and results within a CRM focused environment.
Acumen working in a technical environment to solve business related problems.
Anticipated Posting Close Date: Oct 28, 2025
Equal Opportunity Employer statement: Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.
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This role leads an offshore/India team of resources, onshore FTEs and contractors consisting of project/process managers, business and systems analysts to source, ingest, stage and production enable Prospect and Customer data across various domains, including but not limited to, behavior, demographic and credit for Marketing purposes.
The ideal candidate is a self-motivated leader with extensive experience working with regulated data in the financial services industry, hands-on data warehousing, big data (e.g., Hadoop, Hive) and cloud experience (e.g., Snowflake, AWS, GCP), along with a superior ability to communicate and lead virtual teams across multiple time zones/geographies.
Responsibilities
Manage, develop and grow a team of cross-functional analysts across multiple time zones / geographies
Think strategically and collaborate with all internal and external partners
Lead all aspects of the data management processes from initial planning to production operations for all 1P, 2P and 3P sources
Manage Credit Bureau Delivery for Portfolio and Prospect populations
Lead SFMC Data governance and team of Developers
Develop, grow and manage strong, complex relationships with senior stakeholders
Manage forecasting and budgets for production data execution and delivery
Identify and drive cost reductions, service delivery improvements, and vendor initiatives
Effectively communicate at all levels of the organization
Facilitate meetings and problem-solving sessions with internal and external stakeholders to remove hurdles and drive organizational alignment around project scope and on-time delivery
Make decisions that are both tactical and strategic in nature; provide solutions and innovation
Strong understanding of direct marketing through legacy and digital distribution channels
Knowledge of data management & analytics within large financial organizations
Utilize comprehensive automation tools for processing efficiencies and analyze anomalies for statistical significance
Ensure records/information management objectives are met; identify and resolve discrepancies in data and metadata
Subject Matter Expert and key point of contact on all questions/issues related to systems and policies within functional scope
Facilitate brainstorming sessions using Lean methods to determine pain points with the existing calibration process
Develop and deliver a suite of solutions, secure senior management buy-in, and roll out
Responsible for all metrics, governance and controls for the execution of the department. Owns the capacity planning and resource forecasting for marketing operations within their organization
Responsible to grow talent for the organization and develop career planning for all employees in the department
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards
Qualifications
10+ years experience
Relevant industry certifications strongly preferred (Agile Kanban, PMP, Lean, etc.)
3–5 years’ experience managing or supervising a team of professionals must have
5-7 years’ experience in data-centric marketing role, preferably in financial services
5+ years’ experience in project/process management
3+ years direct complex SQL, ETL, data architecture & data warehousing experience
3+ years direct Big Data tools (Hadoop, Hive, etc.)
3+ years experience with SFMC Developer teams, platform and data constructs (Automation Studio, Email Studio, Audience Builder, AMPscript)
3+ years direct data visualization (Tableau, etc.), dashboards & reports, MIS experience
3+ years process audit and optimization experience
Experience within AWS / Snowflake environments and design
Direct experience with JIRA, Confluence and agile tools highly desired
Advanced competency in Excel, PowerPoint, Visio & MS Project
Experience managing partner/vendor relations and performance; evaluating proposals, structure and negotiating agreements
Direct, relevant and proven experience in data asset delivery management
Ability to multi-task, adapt to changing priorities, and thrive in a dynamic environment
Expertise in project/process management techniques/delivery, process reengineering and technology implementation
Experience with digital marketing and vendor management. SAS experience. Optimization experience.
Understanding of legal, regulatory environment and experience within a highly controlled environment
Credit Bureau Data Management and industry experience
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards
Education
Bachelor’s/University degree, Master’s degree preferred
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Key Competencies
Ability to present technical/analytical information to non-technical audiences. Proven ability to work cross-functionally within an organization to accomplish objectives.
Ability to work independently and manage projects from end-to-end. Ability to facilitate meetings, keeping participants focused on the agenda.
Ability to identify fresh approaches to marketing processes and technology and shows a willingness to question traditional assumptions.
Aptitude in displaying and communicating data analysis and results within a CRM focused environment.
Acumen working in a technical environment to solve business related problems.
Anticipated Posting Close Date: Oct 28, 2025
Equal Opportunity Employer statement: Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.
#J-18808-Ljbffr