Stellantis
SaaS Marketing Specialist, North America Software Business Unit
Stellantis, Auburn Hills, Michigan, United States, 48326
Who We Are
The Stellantis Software Business Unit (SWBU) was established in 2021 and brings an entirely new vision to the driving experience. Our mission is to design the most captivating experiences in Mobility, bringing "tomorrow's" tech innovations closer to today, daily. If you're ready to help lead this automotive technology transformation, we want to hear from you. About the Role
We are seeking a results-driven
SaaS Marketing Specialist
to join our dynamic marketing team. This role is ideal for someone who thrives in a fast-paced environment and has a passion for driving growth through digital marketing strategies tailored to software-as-a-service (SaaS) products. You will be responsible for supporting the development and execution of marketing campaigns that generate awareness/leads, nurture/engage, and support customer retention/growth. Your work will directly impact our brand visibility, customer acquisition, and revenue growth. Key Responsibilities
Campaign Strategy & Execution: Support the channel leads in planning, launch, and optimization of multi-channel marketing campaigns (email, paid media, SEO, content, social, etc.). Collaborate with product and sales teams to align messaging and campaign goals Content Development: Assist with creating compelling content for all channels Ensure messaging is consistent, engaging, and tailored to target personas Lead Generation & Nurturing: Maintain marketing funnels to assist with targeting and segmentation to ensure the right message at the right time to the right audience Monitor and improve conversion rates across the buyer journey Analytics & Optimization: Coordinate with the Software Digital Experience & Marketing Intelligence team to track campaign performance Analyze data to identify trends, insights, and opportunities for improvement Market & Competitor Research: Stay up to date with SaaS industry trends and competitor strategies Basic Qualifications
Bachelor\'s degree in marketing, communications, business, or related field A minimum of 5 years of experience in managing marketing campaigns Excellent written and verbal communication skills Data-driven mindset with experience in A/B testing and performance analysis Preferred Skills
CRM systems (e.g., Salesforce) B2B SaaS marketing Salary and Benefits
Health & Wellbeing: Comprehensive coverages encompassing the Physical, Mental, Emotional, and overall Wellbeing of our employees, including short- and long-term disability. Compensation, Savings, and Retirement: Annual Incentive Plan (SAIP), 401k with Employer Match & Contribution (max 8%), SoFi Student Loan Refinancing. Time Away from Work: Paid time includes company holidays, vacation, and Float/Wellbeing Days. Family Benefits: 12 Weeks paid Parental Leave, Domestic Partner Benefits, Family Building Benefit, Marketplace, Life/Disability and other Insurances. Professional Growth: Annual training, tuition reimbursement and discounts, Business Resource & Intra-professional Groups. Company Car & More: Comprehensive Company Car Program and Vehicle Discounts. Vehicle discounts include family and friends.
#J-18808-Ljbffr
The Stellantis Software Business Unit (SWBU) was established in 2021 and brings an entirely new vision to the driving experience. Our mission is to design the most captivating experiences in Mobility, bringing "tomorrow's" tech innovations closer to today, daily. If you're ready to help lead this automotive technology transformation, we want to hear from you. About the Role
We are seeking a results-driven
SaaS Marketing Specialist
to join our dynamic marketing team. This role is ideal for someone who thrives in a fast-paced environment and has a passion for driving growth through digital marketing strategies tailored to software-as-a-service (SaaS) products. You will be responsible for supporting the development and execution of marketing campaigns that generate awareness/leads, nurture/engage, and support customer retention/growth. Your work will directly impact our brand visibility, customer acquisition, and revenue growth. Key Responsibilities
Campaign Strategy & Execution: Support the channel leads in planning, launch, and optimization of multi-channel marketing campaigns (email, paid media, SEO, content, social, etc.). Collaborate with product and sales teams to align messaging and campaign goals Content Development: Assist with creating compelling content for all channels Ensure messaging is consistent, engaging, and tailored to target personas Lead Generation & Nurturing: Maintain marketing funnels to assist with targeting and segmentation to ensure the right message at the right time to the right audience Monitor and improve conversion rates across the buyer journey Analytics & Optimization: Coordinate with the Software Digital Experience & Marketing Intelligence team to track campaign performance Analyze data to identify trends, insights, and opportunities for improvement Market & Competitor Research: Stay up to date with SaaS industry trends and competitor strategies Basic Qualifications
Bachelor\'s degree in marketing, communications, business, or related field A minimum of 5 years of experience in managing marketing campaigns Excellent written and verbal communication skills Data-driven mindset with experience in A/B testing and performance analysis Preferred Skills
CRM systems (e.g., Salesforce) B2B SaaS marketing Salary and Benefits
Health & Wellbeing: Comprehensive coverages encompassing the Physical, Mental, Emotional, and overall Wellbeing of our employees, including short- and long-term disability. Compensation, Savings, and Retirement: Annual Incentive Plan (SAIP), 401k with Employer Match & Contribution (max 8%), SoFi Student Loan Refinancing. Time Away from Work: Paid time includes company holidays, vacation, and Float/Wellbeing Days. Family Benefits: 12 Weeks paid Parental Leave, Domestic Partner Benefits, Family Building Benefit, Marketplace, Life/Disability and other Insurances. Professional Growth: Annual training, tuition reimbursement and discounts, Business Resource & Intra-professional Groups. Company Car & More: Comprehensive Company Car Program and Vehicle Discounts. Vehicle discounts include family and friends.
#J-18808-Ljbffr