The Opportunity
As our next Director of Product Marketing, you’ll go beyond executing an established playbook to play a critical role in elevating our go-to-market strategy, business expansion, and product engagement. You’ll have the opportunity to influence key decisions and see your work make an immediate and meaningful impact on our sales, product, and business performance.
If you’re ownership-driven and excels at spearheading cross‑functional initiatives in a fast‑paced environment, this role could be a great fit. You’ll be at the forefront of crafting the narrative for our innovative solutions, ensuring that primary care providers understand the value we bring to them and their patients, ultimately helping to power the future of healthcare.
Who We Are
Pearl Health is dedicated to empowering primary care providers, health systems, and physician‑led networks to succeed in the shift to value‑based care. Our platform delivers the technology, financial tools, and expert services that enable practices to provide more proactive, effective care to their Medicare patients, ultimately lowering costs and improving health outcomes.
Founded in 2020, we are a team of healthcare and technology innovators backed by premier investors like Andreessen Horowitz, Viking Global Investors, and AlleyCorp. We partner with thousands of providers across 44 states to build a more sustainable future for American healthcare.
What You'll Do
As a key member of our marketing team, you’ll own and orchestrate our product marketing strategy from end‑to‑end. You’ll be responsible for creating compelling narratives and executing go‑to‑market plans that drive awareness, adoption, and business growth.
Develop and execute comprehensive go‑to‑market strategies for new products and market segments.
Craft resonant and impactful product messaging, positioning, and pricing strategies by collaborating with product, sales, and data science teams.
Empower our sales and network development teams with the materials they need to succeed, including playbooks, pitch decks, case studies, and product guides.
Create compelling content and collateral that fuels our go‑to‑market efforts and thought leadership, such as whitepapers, blog posts, and webinars.
Contribute to demand generation campaigns by developing and refining messaging to strategically move customers through the conversion funnel.
Serve as an expert on our buyers and market by conducting research on customer needs, the competitive landscape, and emerging trends.
Drive strategic engagement with the analyst community to refine our GTM approach and secure coverage in major industry reports.
Shape strategic communications for important company announcements, including press releases and executive speaking engagements.
What You’ll Bring
You are the ideal candidate if you are a master storyteller and strategic thinker, skilled at translating complex product capabilities into clear, persuasive narratives that resonate with customers and drive results.
Must-haves:
5+ years of product marketing experience for B2B software in a Sales‑led growth environment, with demonstrated success in a high‑growth startup and familiarity with the healthcare industry.
A proven track record of crafting compelling messaging and positioning for technology products.
Demonstrated ability to create a wide range of effective product marketing content and sales enablement collateral.
Excellent written and verbal communication skills.
A history of successfully building strong relationships and leading cross‑functional initiatives across various teams.
Strong analytical skills, with experience using data to develop marketing strategies and make informed decisions.
Nice-to-haves:
An MBA or equivalent advanced degree.
Experience marketing to health systems/hospitals or familiarity with value‑based care.
This role is not for you if:
You are seeking your first role within either the healthcare or startup sector.
You prefer to focus your efforts on partnering primarily with Product teams rather than with Sales and go‑to‑market functions.
You thrive in a highly structured, predictable environment where your role is narrowly defined and processes are already fully established.