Editor & Copywriter, Global High-Net-Worth Job at Manulife in Boston

Overview

Editor & Copywriter, Global High-Net-Worth

Global High-Net-Worth (HNW) is a leader in the HNW and ultra HNW insurance market with capacity to write insurance on residents in over 150 countries. For 20 years, we have delivered value through innovation and provided superior service to our customers by partnering with our third-party distributors. Identified as one of the key pillars for Manulife’s Asia segment, Global HNW has been given a mandate to expand into new markets and rapidly grow sales.

This position is for a senior marketing professional, responsible for bringing our well-known life insurance brand to life using compelling and effective messaging, deployed consistently and appropriately through our various marketing channels to amplify our marketing reach and optimize sales objectives. This person will work cross-functionally with global teams, especially the Asia RO, to ensure a strong brand voice on internal and external communications for Manulife Bermuda, Hong Kong, and Singapore, in alignment with greater business objectives.

The Global HNW Marketing Team owns the strategy and execution for product launches, distributor (BtoB) communications, sales enablement, inforce communications, marketing collateral, as well as owns the Global HNW distributor website and private LinkedIn channel. The Global HNW Marketing team is part of a larger marketing organization including brand, human centered design, analytics, integrated production and a third-party creative agency, Oliver. The teams work closely together to tell the Global HNW narrative, create connected distributor experiences, and demonstrate the business value of marketing.

Editorial & Copywriting Responsibilities