Southcarolinablues
# # # To learn more about our website privacy policy, click on this .* Develop and execute comprehensive short- and long-term strategies for marketing, sales, brand positioning, advertising, and digital engagement.* Define and implement marketing and financial strategies tailored to diverse member segments, with a focus on digital-first product promotion and customer experience enhancement.* Lead strategic sales initiatives that address complex client needs throughout acquisition and renewal cycles.* Assist the development of new products to include the study and evaluation of practicality and potential.* Create marketing, communication and market launch campaigns and timelines to showcase new capabilities and generate interest.* Manage analysis, evaluation, identification, and quantification of new market and product growth opportunities for both the fully insured and administrative services only (ASO) business.* Direct the research teams in understanding customer needs proactively and evaluating effective marketing and promotional strategies subsequent to designing the interaction and information flow.* Manage deadlines based on the requirements of the projects.* Ensure proactive research for industry trends is accomplished.* Manage all marketing programs/channels to establish a multiphase approach focused on reaching clients/customers with key messages and products at appropriate times.* Direct/set a clear web-based product strategy to facilitate a marketing approach utilizing content, marketing timing and key selling opportunities.* Establish marketing brand, product, and communications measurements to measure and analyze divisional/market performance.* Work across multi-functional divisions in a highly matrixed environment to create awareness and promote all product offerings across named segments, sub-segments, and funding methodologies, considering all available data on membership, financial stability, brand, corporate reputation, and user experience.* Lead and develop high-performing teams through strategic staffing, training, and performance management.* Oversee budget planning and resource allocation to support divisional goals.* Provide executive-level guidance on integrating marketing strategies with broader corporate initiatives assuring appropriate funding, personnel, policies and project management sequencing for on-time and in-budget delivery.* Partner with population health teams to position clinical programs effectively, driving retention and engagement.* **Required Education:** Bachelor's degree* **Required Experience:**
+ 10+ years-progressively responsible experience within a large corporation/organization.
+ Experience should be in marketing, product and web promotion, including developing formal, client-specific strategies for large self-funded employer accounts.- **Required Skills and Abilities:**
* Exceptional communication, presentation, and interpersonal skills.
* Proven ability to lead cross-functional teams and manage complex projects.
* Deep understanding of self-funded payer and third-party point solutions, healthcare marketing trends, cycles, and regulatory considerations.
* Expertise in digital marketing, product development, and strategic planning.
* Strong analytical skills and experience with performance metrics and ROI analysis.
* Demonstrated success in vendor management and contract negotiation.
* Ability to thrive in a matrixed environment and manage multiple priorities effectively.* Strong marketing knowledge, understanding of principles and techniques.* Ability to work independently, prioritize effectively and make sound decisions.* Good judgment skills.* Exceptional presentation and organizational skills.* Subsidized health plans, dental and vision coverage* 401k retirement savings plan with company match* Life Insurance* Paid Time Off (PTO)* On-site cafeterias and fitness centers in major locations* Education Assistance* Service Recognition* National discounts to movies, theaters, zoos, theme parks and more #J-18808-Ljbffr
+ 10+ years-progressively responsible experience within a large corporation/organization.
+ Experience should be in marketing, product and web promotion, including developing formal, client-specific strategies for large self-funded employer accounts.- **Required Skills and Abilities:**
* Exceptional communication, presentation, and interpersonal skills.
* Proven ability to lead cross-functional teams and manage complex projects.
* Deep understanding of self-funded payer and third-party point solutions, healthcare marketing trends, cycles, and regulatory considerations.
* Expertise in digital marketing, product development, and strategic planning.
* Strong analytical skills and experience with performance metrics and ROI analysis.
* Demonstrated success in vendor management and contract negotiation.
* Ability to thrive in a matrixed environment and manage multiple priorities effectively.* Strong marketing knowledge, understanding of principles and techniques.* Ability to work independently, prioritize effectively and make sound decisions.* Good judgment skills.* Exceptional presentation and organizational skills.* Subsidized health plans, dental and vision coverage* 401k retirement savings plan with company match* Life Insurance* Paid Time Off (PTO)* On-site cafeterias and fitness centers in major locations* Education Assistance* Service Recognition* National discounts to movies, theaters, zoos, theme parks and more #J-18808-Ljbffr