Quest Diagnostics
Marketing Manager - CRM (Salesforce Marketing Cloud)
Quest Diagnostics, Secaucus, New Jersey, us, 07094
Marketing Manager - CRM (Salesforce Marketing Cloud)
Join to apply for the
Marketing Manager - CRM (Salesforce Marketing Cloud)
role at
Quest Diagnostics
We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It’s about providing clarity and hope.
Job Description The
CRM Marketing Manager
is responsible for the coordination and development of transactional, lifecycle, and promotional email marketing campaigns in Salesforce Marketing Cloud to support business goals in customer acquisition, loyalty, and retention. The CRM Marketing Manager will collaborate closely with internal teams to support the execution of CRM campaigns and operations. This role will be part of the Consumer Marketing team.
This is a hybrid work opportunity (3 days in the Secaucus, NJ office).
Responsibilities
Build, test, and execute email journeys and campaigns in Salesforce Marketing Cloud to deliver multi‑touch communications.
Coordinate with internal stakeholders and agency partners on key deliverables, including campaign briefs, creative development, asset deliverables, internal reviews and approvals of proofs and deployment plans.
Support transactional SMS campaigns in Salesforce Marketing Cloud.
Prepare and manage data extensions to structure and store data effectively within SFMC.
Segment audiences for targeted and personalized marketing efforts using data.
Ensure CRM best practices and CAN‑SPAM compliance laws are followed.
Maintain the CRM campaign calendar and participate in team protocols.
Collaborate cross‑functionally to plan and strategize content creation.
Proofread, edit, and fact‑check content to ensure accuracy, brand guidelines, and correct disclaimer compliance.
Facilitate the internal review and approval process for emails and SMS, implementing feedback.
Test and perform quality assurance on emails—validating compatibility, links, images, subject lines, personalized fields, and list segments.
Assist with A/B testing of communications.
Keep documentation up to date with changes in email and SMS content.
Required Work Experience
5+ years of experience with Salesforce Marketing Cloud.
At least 9–10 years of IT industry experience.
Preferred Work Experience
Healthcare industry experience.
Completion of the Salesforce Marketing Cloud Email Specialist or Administration Certification.
Team‑oriented and able to work well with diverse, cross‑functional teams in a matrixed organization.
Capable of working autonomously in a fast‑paced environment.
Self‑prioritizer with ability to context‑switch as needed.
Comfortable with a deadline‑driven environment.
Required Skills
Email marketing and customer journey knowledge.
Excellent project management skills, including agency and vendor management.
Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
Superb written communication skills, including drafting content and proofreading.
Familiarity with project management tools, preferably Jira.
Technical/Job‑Specific Knowledge
HTML and CSS knowledge.
Hands‑on experience with Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Builder, and familiarity with Ampscript.
SQL querying knowledge.
Experience with API integration with other platforms (CRM/Web).
About the Team Quest Diagnostics honors our service members and encourages veterans to apply.
Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.
Referrals increase your chances of interviewing at Quest Diagnostics by 2x.
#J-18808-Ljbffr
Marketing Manager - CRM (Salesforce Marketing Cloud)
role at
Quest Diagnostics
We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It’s about providing clarity and hope.
Job Description The
CRM Marketing Manager
is responsible for the coordination and development of transactional, lifecycle, and promotional email marketing campaigns in Salesforce Marketing Cloud to support business goals in customer acquisition, loyalty, and retention. The CRM Marketing Manager will collaborate closely with internal teams to support the execution of CRM campaigns and operations. This role will be part of the Consumer Marketing team.
This is a hybrid work opportunity (3 days in the Secaucus, NJ office).
Responsibilities
Build, test, and execute email journeys and campaigns in Salesforce Marketing Cloud to deliver multi‑touch communications.
Coordinate with internal stakeholders and agency partners on key deliverables, including campaign briefs, creative development, asset deliverables, internal reviews and approvals of proofs and deployment plans.
Support transactional SMS campaigns in Salesforce Marketing Cloud.
Prepare and manage data extensions to structure and store data effectively within SFMC.
Segment audiences for targeted and personalized marketing efforts using data.
Ensure CRM best practices and CAN‑SPAM compliance laws are followed.
Maintain the CRM campaign calendar and participate in team protocols.
Collaborate cross‑functionally to plan and strategize content creation.
Proofread, edit, and fact‑check content to ensure accuracy, brand guidelines, and correct disclaimer compliance.
Facilitate the internal review and approval process for emails and SMS, implementing feedback.
Test and perform quality assurance on emails—validating compatibility, links, images, subject lines, personalized fields, and list segments.
Assist with A/B testing of communications.
Keep documentation up to date with changes in email and SMS content.
Required Work Experience
5+ years of experience with Salesforce Marketing Cloud.
At least 9–10 years of IT industry experience.
Preferred Work Experience
Healthcare industry experience.
Completion of the Salesforce Marketing Cloud Email Specialist or Administration Certification.
Team‑oriented and able to work well with diverse, cross‑functional teams in a matrixed organization.
Capable of working autonomously in a fast‑paced environment.
Self‑prioritizer with ability to context‑switch as needed.
Comfortable with a deadline‑driven environment.
Required Skills
Email marketing and customer journey knowledge.
Excellent project management skills, including agency and vendor management.
Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
Superb written communication skills, including drafting content and proofreading.
Familiarity with project management tools, preferably Jira.
Technical/Job‑Specific Knowledge
HTML and CSS knowledge.
Hands‑on experience with Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Builder, and familiarity with Ampscript.
SQL querying knowledge.
Experience with API integration with other platforms (CRM/Web).
About the Team Quest Diagnostics honors our service members and encourages veterans to apply.
Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.
Referrals increase your chances of interviewing at Quest Diagnostics by 2x.
#J-18808-Ljbffr