Mexcor International
Trade Marketing Manager, Industria Licorera de Caldas
Mexcor International, Dallas, Texas, United States, 75215
Trade Marketing Manager – Industria Licorera de Caldas
Join
Mexcor International , part of the Morales Capital Group (MCG), a family‑owned distributor headquartered in Houston, Texas.
Since 1989, MCG has grown to be the 3rd largest alcohol distributor in Texas, the 4th largest in Florida and the 6th in California, serving all 50 states with a portfolio of top‑quality brands and exceptional service to partners.
Responsibilities
Develop customer programs in alignment with brand guidelines and messaging, grounded in consumer insights.
Own the financial reconciliation of all planned and actual spends within the Industria Licorera de Caldas portal.
Lead the ideation, creative development, procurement and execution of marketing materials across communication channels.
Collaborate with National Account teams to implement national and customer‑specific initiatives, support new item presentations and develop shopper activation plans.
Conduct post‑project evaluations to assess performance, identify successes and determine areas for improvement.
Manage and reconcile all marketing expenditures to ensure budget adherence.
Provide support, training and briefing for third‑party agencies to align with brand goals and strategies.
Identify and execute event and sponsorship opportunities that align with brand positioning and generate strong consumer engagement.
Develop and implement an on‑premise trade support plan, including events and promotional initiatives.
Design and oversee U.S. media plans, encompassing local influencers, geo‑targeted media and social media content creation.
Define strategic direction for customer segmentation, success metrics and merchandising principles aligned with market demand.
Oversee the ordering process, vendor relationships and invoicing for POS materials to ensure timely delivery within budget.
Conduct market visits to analyze trends, assess trade marketing performance, capture best practices and identify potential business opportunities.
Behavior & Communication Expectations
Maintain a high level of professionalism and confidentiality.
Build and maintain effective working relationships with staff, department leaders and executive leadership.
Always be approachable and a trusted resource for knowledge and guidance.
Deliver excellence and strive for the best product and service.
Exhibit ownership, accountability and responsibility (Live Above the Line).
Engage fully with team and organization at all levels.
Respond promptly and consistently.
Demonstrate confidence and trustworthy decision‑making.
Competencies
Customer Focus : Actively seek to understand customer needs and perspectives.
Business Acumen : Understand market trends, competitive landscape and business strategies.
Strategic Agility : Anticipate future trends, pivot strategies and perform under ambiguity.
Influence & Persuasion : Effectively communicate value propositions and build consensus.
Results Orientation : Focus on key business outcomes, set high performance standards and drive continuous improvement.
Qualifications
Hybrid role: remote work, in‑office meetings and travel approximately 25% of the time.
Must meet MVR policy guidelines for driving record throughout employment.
Pass background and drug screening for hire and at random during employment.
Experience
5+ years of experience in Consumer‑Packaged Goods Trade Marketing, Sales or Marketing.
Prior trade marketing experience within the Spirits industry is required.
Proven track record of presenting to national customers and/or large audiences.
Experience in briefing and training marketing‑promotional agencies.
Skills
Fluent Spanish (bilingual).
Proficiency in Microsoft Office, syndicated data, and sales performance systems such as VIP, MicroStrategy and Encompass.
Strong problem‑solving mindset with the ability to identify solutions and drive results.
Excellent time management and organizational skills; ability to prioritize and manage multiple projects.
Ability to analyze and interpret panel data (e.g., Nielsen) to derive actionable insights.
Exceptional interpersonal skills and ability to collaborate effectively across teams.
Team player, adaptable to a fast‑paced and evolving environment.
EEO Statement Mexcor International provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This EEO policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, recall, transfer, leaves of absence and compensation. Employment with Mexcor International is at will; it can be terminated by either party at any time.
Salary $80,000 per year.
Job Type Full‑time, salaried, exempt.
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Mexcor International , part of the Morales Capital Group (MCG), a family‑owned distributor headquartered in Houston, Texas.
Since 1989, MCG has grown to be the 3rd largest alcohol distributor in Texas, the 4th largest in Florida and the 6th in California, serving all 50 states with a portfolio of top‑quality brands and exceptional service to partners.
Responsibilities
Develop customer programs in alignment with brand guidelines and messaging, grounded in consumer insights.
Own the financial reconciliation of all planned and actual spends within the Industria Licorera de Caldas portal.
Lead the ideation, creative development, procurement and execution of marketing materials across communication channels.
Collaborate with National Account teams to implement national and customer‑specific initiatives, support new item presentations and develop shopper activation plans.
Conduct post‑project evaluations to assess performance, identify successes and determine areas for improvement.
Manage and reconcile all marketing expenditures to ensure budget adherence.
Provide support, training and briefing for third‑party agencies to align with brand goals and strategies.
Identify and execute event and sponsorship opportunities that align with brand positioning and generate strong consumer engagement.
Develop and implement an on‑premise trade support plan, including events and promotional initiatives.
Design and oversee U.S. media plans, encompassing local influencers, geo‑targeted media and social media content creation.
Define strategic direction for customer segmentation, success metrics and merchandising principles aligned with market demand.
Oversee the ordering process, vendor relationships and invoicing for POS materials to ensure timely delivery within budget.
Conduct market visits to analyze trends, assess trade marketing performance, capture best practices and identify potential business opportunities.
Behavior & Communication Expectations
Maintain a high level of professionalism and confidentiality.
Build and maintain effective working relationships with staff, department leaders and executive leadership.
Always be approachable and a trusted resource for knowledge and guidance.
Deliver excellence and strive for the best product and service.
Exhibit ownership, accountability and responsibility (Live Above the Line).
Engage fully with team and organization at all levels.
Respond promptly and consistently.
Demonstrate confidence and trustworthy decision‑making.
Competencies
Customer Focus : Actively seek to understand customer needs and perspectives.
Business Acumen : Understand market trends, competitive landscape and business strategies.
Strategic Agility : Anticipate future trends, pivot strategies and perform under ambiguity.
Influence & Persuasion : Effectively communicate value propositions and build consensus.
Results Orientation : Focus on key business outcomes, set high performance standards and drive continuous improvement.
Qualifications
Hybrid role: remote work, in‑office meetings and travel approximately 25% of the time.
Must meet MVR policy guidelines for driving record throughout employment.
Pass background and drug screening for hire and at random during employment.
Experience
5+ years of experience in Consumer‑Packaged Goods Trade Marketing, Sales or Marketing.
Prior trade marketing experience within the Spirits industry is required.
Proven track record of presenting to national customers and/or large audiences.
Experience in briefing and training marketing‑promotional agencies.
Skills
Fluent Spanish (bilingual).
Proficiency in Microsoft Office, syndicated data, and sales performance systems such as VIP, MicroStrategy and Encompass.
Strong problem‑solving mindset with the ability to identify solutions and drive results.
Excellent time management and organizational skills; ability to prioritize and manage multiple projects.
Ability to analyze and interpret panel data (e.g., Nielsen) to derive actionable insights.
Exceptional interpersonal skills and ability to collaborate effectively across teams.
Team player, adaptable to a fast‑paced and evolving environment.
EEO Statement Mexcor International provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This EEO policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, recall, transfer, leaves of absence and compensation. Employment with Mexcor International is at will; it can be terminated by either party at any time.
Salary $80,000 per year.
Job Type Full‑time, salaried, exempt.
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