TikTok
TikTok Shop - Product Marketing Manager, Category Solutions
TikTok, Seattle, Washington, us, 98127
TikTok Shop - Product Marketing Manager, Category Solutions
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About The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.
About the team The Product Marketing team at TikTok helps build holistic go-to-market plans across TikTok's eCommerce products. We are responsible for driving full-funnel product education, product adoption, and revenue across TikTok's eCommerce products. This team is the voice of the market and collects, prioritizes, and shares meaningful insights with the product team to shape the future of TikTok's eCommerce products.
Responsibilities
Passion for navigating ambiguity, crafting messaging, and influencing strategy as a GTM Leader.
Enjoy working cross-functionally across Product Management, Marketing, Partners, UX Design, Research, and Sales to introduce new suite of products to the US.
Drive go-to-market strategies—including targeting, segmentation, positioning, value props, messaging, marketing channels, and budgets—across the seller journey to convert, grow, and retain our sellers.
Partner with marketing teams to ensure product suite is on-message and maximized across each channel.
Develop and implement data-driven lifecycle marketing strategies to promote product growth and retention, and track marketing program performance and improve through continuous testing.
Serve as the Subject Matter Expert for your product: help sellers with white glove product support, build roadmaps, run enablement sessions, and participate in QA testing.
Act as the Voice of the Customer by managing input and feedback from various types of users (end-users, merchants, creators, employees).
Qualifications Minimum Qualifications
Minimum of 3 years of experience in product marketing, growth or lifecycle marketing in eCommerce, social commerce.
Experience and understanding of e-commerce categories (beauty, fashion, etc).
Experience working with product management, analytics and design to scale products.
Experience in growth and lifecycle marketing via email, in-product, content marketing and other owned channels.
Familiarity with marketing automation, A/B testing and analytical tools.
Bachelor's degree required.
Preferred Qualifications
Master's degree in related fields (MBA, computer science).
Industry knowledge of eCommerce.
Previous marketing asset design experience.
B2B marketing experience.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and aim to build a workplace that reflects the many communities we reach.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other protected reasons. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.
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About The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.
About the team The Product Marketing team at TikTok helps build holistic go-to-market plans across TikTok's eCommerce products. We are responsible for driving full-funnel product education, product adoption, and revenue across TikTok's eCommerce products. This team is the voice of the market and collects, prioritizes, and shares meaningful insights with the product team to shape the future of TikTok's eCommerce products.
Responsibilities
Passion for navigating ambiguity, crafting messaging, and influencing strategy as a GTM Leader.
Enjoy working cross-functionally across Product Management, Marketing, Partners, UX Design, Research, and Sales to introduce new suite of products to the US.
Drive go-to-market strategies—including targeting, segmentation, positioning, value props, messaging, marketing channels, and budgets—across the seller journey to convert, grow, and retain our sellers.
Partner with marketing teams to ensure product suite is on-message and maximized across each channel.
Develop and implement data-driven lifecycle marketing strategies to promote product growth and retention, and track marketing program performance and improve through continuous testing.
Serve as the Subject Matter Expert for your product: help sellers with white glove product support, build roadmaps, run enablement sessions, and participate in QA testing.
Act as the Voice of the Customer by managing input and feedback from various types of users (end-users, merchants, creators, employees).
Qualifications Minimum Qualifications
Minimum of 3 years of experience in product marketing, growth or lifecycle marketing in eCommerce, social commerce.
Experience and understanding of e-commerce categories (beauty, fashion, etc).
Experience working with product management, analytics and design to scale products.
Experience in growth and lifecycle marketing via email, in-product, content marketing and other owned channels.
Familiarity with marketing automation, A/B testing and analytical tools.
Bachelor's degree required.
Preferred Qualifications
Master's degree in related fields (MBA, computer science).
Industry knowledge of eCommerce.
Previous marketing asset design experience.
B2B marketing experience.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and aim to build a workplace that reflects the many communities we reach.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other protected reasons. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.
#J-18808-Ljbffr