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Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job Description The Gastro HCP Marketing Director leads the development and execution of commercial plans to maintain market leadership in an increasingly competitive landscape. This leader works closely with multiple IBTs to ensure success in strategy, creative, execution plans, product support and sales execution. The Director is responsible for developing professional education strategy and managing medical education marketing activities for Skyrizi and RINVOQ in Gastro. The Director develops, implements, and maintains accountability for interactions and feedback with IBD External Experts. The Director works in a team-based environment to lead the development and execution of brand strategies and implementation of innovative tactics to maximize brand sales, market share, and profitability. This leader has an enterprise mindset and can anticipate and adapt to quickly changing market priorities.
Key Responsibilities Include
Provide in-depth insights based on product/market assessments, monitoring progress against brand milestones, and assimilation of key stakeholder feedback with quantitative analysis to make strategic recommendations for optimal brand performance.
Identify, build, and strengthen commercial relationships with External Experts (EEs) and emerging leaders in IBD as well as relationships with relevant patient and professional associations. Responsible for engagement with EEs and attendance at key medical congresses to better understand the medical condition and customer needs.
Provide direction to the Regional Marketing Manager AD and RMM team to understand customer insights and develop and optimize use of innovative marketing resources based on regional market dynamics.
Develop the advisory board strategy and lead the team on the development, content and execution of advisories throughout the year to better understand customer priorities and unmet needs.
Responsible for congress and convention strategy and booth execution.
Develop and articulate high-impact medical education marketing strategies that are innovative, executable, and clinically/financially supported. Identify problems proactively and conceptualize solutions using creativity and innovation.
Build and execute omni-channel promotion to IBD customers.
Lead competitive intelligence and competitive preparation planning, ensuring cross‑functional teams have effective strategies to respond to changing market dynamics.
Track and manage the marketing budget and consistently manage multiple projects to deliver high-quality work product in a timely fashion.
Manage a team of 12, including 3 direct reports.
Qualifications Basics
Bachelor's Degree in Marketing or related field. MBA preferred.
Previous sales/marketing experience required. 7+ years marketing experience.
Management experience (3+ years leading field and/or in‑house sales/marketing teams).
Knowledge of applicable regulations and standards affecting pharmaceutical products.
Preferred
Advanced degree or previous sales/marketing experience required.
Experience working in multiple therapeutic categories strongly preferred.
Leading EE field teams or peer‑to‑peer marketing initiatives.
Key AbbVie Competencies
Strong collaboration and team orientation, with experience accomplishing results through others and influencing others.
Efficient project management and communication capabilities along with strong analytical and strategic thinking skills.
Knowledge of market trends and competitive practices.
Execution of Goal Plan, AbbVie Ways of Working with associated Leadership Attributes.
Additional Information
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short‑term incentive programs.
This job is eligible to participate in our long‑term incentive programs.
Seniority level Director
Employment type Full‑time
Job function Marketing and Sales
Industries Internet News
EEO Statement AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html. US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html.
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Job Description The Gastro HCP Marketing Director leads the development and execution of commercial plans to maintain market leadership in an increasingly competitive landscape. This leader works closely with multiple IBTs to ensure success in strategy, creative, execution plans, product support and sales execution. The Director is responsible for developing professional education strategy and managing medical education marketing activities for Skyrizi and RINVOQ in Gastro. The Director develops, implements, and maintains accountability for interactions and feedback with IBD External Experts. The Director works in a team-based environment to lead the development and execution of brand strategies and implementation of innovative tactics to maximize brand sales, market share, and profitability. This leader has an enterprise mindset and can anticipate and adapt to quickly changing market priorities.
Key Responsibilities Include
Provide in-depth insights based on product/market assessments, monitoring progress against brand milestones, and assimilation of key stakeholder feedback with quantitative analysis to make strategic recommendations for optimal brand performance.
Identify, build, and strengthen commercial relationships with External Experts (EEs) and emerging leaders in IBD as well as relationships with relevant patient and professional associations. Responsible for engagement with EEs and attendance at key medical congresses to better understand the medical condition and customer needs.
Provide direction to the Regional Marketing Manager AD and RMM team to understand customer insights and develop and optimize use of innovative marketing resources based on regional market dynamics.
Develop the advisory board strategy and lead the team on the development, content and execution of advisories throughout the year to better understand customer priorities and unmet needs.
Responsible for congress and convention strategy and booth execution.
Develop and articulate high-impact medical education marketing strategies that are innovative, executable, and clinically/financially supported. Identify problems proactively and conceptualize solutions using creativity and innovation.
Build and execute omni-channel promotion to IBD customers.
Lead competitive intelligence and competitive preparation planning, ensuring cross‑functional teams have effective strategies to respond to changing market dynamics.
Track and manage the marketing budget and consistently manage multiple projects to deliver high-quality work product in a timely fashion.
Manage a team of 12, including 3 direct reports.
Qualifications Basics
Bachelor's Degree in Marketing or related field. MBA preferred.
Previous sales/marketing experience required. 7+ years marketing experience.
Management experience (3+ years leading field and/or in‑house sales/marketing teams).
Knowledge of applicable regulations and standards affecting pharmaceutical products.
Preferred
Advanced degree or previous sales/marketing experience required.
Experience working in multiple therapeutic categories strongly preferred.
Leading EE field teams or peer‑to‑peer marketing initiatives.
Key AbbVie Competencies
Strong collaboration and team orientation, with experience accomplishing results through others and influencing others.
Efficient project management and communication capabilities along with strong analytical and strategic thinking skills.
Knowledge of market trends and competitive practices.
Execution of Goal Plan, AbbVie Ways of Working with associated Leadership Attributes.
Additional Information
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short‑term incentive programs.
This job is eligible to participate in our long‑term incentive programs.
Seniority level Director
Employment type Full‑time
Job function Marketing and Sales
Industries Internet News
EEO Statement AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html. US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html.
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