Lifecycle Marketing Specialist

We’re hiring a Lifecycle Marketing Specialist to lead execution across email and SMS campaigns, manage our CRM platform, and help optimize the full member journey. This is a hands‑on role responsible for building automation, supporting list segmentation, tracking performance metrics, and collaborating cross‑functionally to ensure timely, personalized communication at every stage. The ideal candidate understands how lifecycle marketing drives retention and growth—and is equally comfortable building campaigns, analyzing data, and working within CRM platforms like Klaviyo or HubSpot. You’ll work closely with our paid, brand, and operations teams to make sure every message reaches the right person at the right time. What You’ll Do

Build and deploy lifecycle, promotional, and automated email/SMS campaigns

Manage CRM operations including segmentation, tagging, lists, and automation workflows

Monitor and report on performance metrics like open rate, CTR, conversions, and unsubscribes

Run A/B tests on subject lines, content, send times, and audience segments

Collaborate with creative and paid teams to align messaging, timing, and campaign goals

Assist with landing page coordination and ensure message alignment from send to destination

Maintain CRM compliance and support ongoing platform improvements

Adapt templates and campaign strategies to support franchise or local-level marketing

What You’ll Bring

2–4 years of experience in lifecycle, CRM, or email marketing

Hands‑on experience with Klaviyo, HubSpot, Iterable, or a similar CRM tool

Strong understanding of customer segmentation, journey flows, and performance KPIs

Experience with A/B testing, personalization, and message optimization

Comfort working with data and translating insights into action

Familiarity with wellness, fitness, or multi‑location brands is a plus

Experience with MindBodyOnline (MBO) is strongly preferred

#J-18808-Ljbffr