Black & White Zebra
Senior Content Manager, People Managing People (USA)
Black & White Zebra, Trenton, New Jersey, United States
Overview
Senior Content Manager, People Managing People (USA) role at Black & White Zebra. This range is provided by Black & White Zebra. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range : $110,000.00/yr - $140,000.00/yr At Black & White Zebra, our publications are the cornerstone of our business, and People Managing People is our flagship resource for forward-thinking leaders using AI to build better systems, stronger teams, and more human-centered ways of working with real business impact.
Responsibilities
Lead cross-channel content strategy and roadmap: Own the content roadmap, deciding what we create, update, and optimize across channels based on performance data, business goals, and audience needs. Extend stories across editorial, podcasts, newsletters, video, social, and events—repurposing content for maximum impact. Own and evolve our editorial methodology to ensure every piece aligns with our mission to help readers future-proof their organizations. Ground decisions in SEO, user feedback, competitive research, data sources, and emerging audience needs—especially around AI and the future of project delivery.
Elevate content quality and innovation: Oversee site-wide content quality and clarity, ensuring every piece helps readers future-proof their organizations. Contribute to interviews, podcasts, and digital PR opportunities—representing the brand externally and amplifying our editorial voice across channels. Test, launch, and scale new formats—interactive tools, visual storytelling, surveys, and beyond—that engage readers in fresh ways. Surface emerging reader needs by talking to users, testing tools, and spotting opportunities before they appear in SEO data—with a special focus on AI topics.
Embed and scale AI-powered content systems: Work with content operations to integrate AI across every part of the content workflow—from templates to publishing and optimization—and continuously refine processes to scale responsibly. Coach editors and internal experts to step into earned media, PR, and thought leadership opportunities in partnership with the Digital PR Lead.
Grow and empower a high-performing content team: Manage and mentor a team of editors and contributors, providing structured feedback, editorial development, and career support. Foster a culture of curiosity, collaboration, and experimentation that keeps the team at the forefront of both AI innovation and content leadership.
Qualifications
A cross-channel content strategist with a track record of scaling content programs and leading high-performing teams. You know how to extend a story across newsletters, podcasts, events, social, and video.
An AI enthusiast curious about how AI is reshaping content, leadership, and the future of work—and eager to test, apply, and share what you learn.
A subject-matter expert in leadership and organizational design who understands the real challenges executives and people leaders face.
An AI systems innovator who integrates AI across workflows to balance scale, efficiency, and thoughtful human strategy.
A reader-obsessed leader, driven by clarity and empathy, who experiments with formats like interactive tools, surveys, and video storytelling.
A hands-on contributor who interviews executives, tests tools, and brings lived leadership insights into the content you guide.
A collaborative partner who thrives cross-functionally—aligning content with SEO, product marketing, events, and partnerships to build trust and authority.
Nice To Haves
Experience contributing expert commentary or appearing in thought leadership content.
Familiarity with PR/media collaboration and working alongside outreach or communications teams.
Background in content UX, accessibility, or conversion-oriented design for content.
What You’ll Be Doing (Responsibilities) – Continued
How Your Success Will Be Measured: Content output, quality and clarity, performance impact, AI-powered scalable improvements, team development, thought leadership readiness, and proprietary enhancements. (See Original Details for full metrics.)
Your Skillset Includes
5–7+ years in organic content strategy, editorial leadership, or content marketing, with a record of scaling programs and driving measurable growth.
A strong foundation in business management, people leadership, people operations, HR and/or workplace tech, with firsthand experience using tools like HRIS, ATS, onboarding platforms, or performance management systems—and the ability to translate that experience into high-value content.
A proven track record of managing content teams or freelancers in fast-paced, high-output environments—balancing coaching, quality, and efficiency.
Deep knowledge of SEO, user intent, and content UX, and how they come together to create content that ranks, converts, and genuinely helps the reader.
Advanced experience with AI-assisted content production, including prompt design, workflow tuning, and integrating AI into templates and publishing processes to increase efficiency and quality.
Strong research, interviewing, and storytelling skills, with the ability to turn complex concepts into clear, engaging narratives.
Excellent cross-functional communication and project management skills, with experience working with SEO, media, operations, and leadership stakeholders.
Ability to leverage data to drive decisions, including performance reporting, testing frameworks, and content analytics. Comfortable with GA4, Ahrefs, WordPress, and Airtable.
A deep curiosity about what’s next in organizational leadership—and a passion for helping others adapt and thrive.
About Us We’re a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.
Our brands cover thought leadership for executives in project management, people management, product management, tech, marketing and many others - with the goal of connecting people with knowledge, skills and tools they need to succeed professionally in the age of AI. We’ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 15 online publications.
Diversity Equity and Inclusion: Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!
Salary Statement This full-time position is available as a remote role that offers an annual base salary in the range of $110,000 to $140,000 USD. The range is a guide for the expected skills, knowledge, and experience for new hires based in USA only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of USA and/or at different seniority levels. In addition to annual salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package.
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Technology, Information and Media
#J-18808-Ljbffr
Senior Content Manager, People Managing People (USA) role at Black & White Zebra. This range is provided by Black & White Zebra. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range : $110,000.00/yr - $140,000.00/yr At Black & White Zebra, our publications are the cornerstone of our business, and People Managing People is our flagship resource for forward-thinking leaders using AI to build better systems, stronger teams, and more human-centered ways of working with real business impact.
Responsibilities
Lead cross-channel content strategy and roadmap: Own the content roadmap, deciding what we create, update, and optimize across channels based on performance data, business goals, and audience needs. Extend stories across editorial, podcasts, newsletters, video, social, and events—repurposing content for maximum impact. Own and evolve our editorial methodology to ensure every piece aligns with our mission to help readers future-proof their organizations. Ground decisions in SEO, user feedback, competitive research, data sources, and emerging audience needs—especially around AI and the future of project delivery.
Elevate content quality and innovation: Oversee site-wide content quality and clarity, ensuring every piece helps readers future-proof their organizations. Contribute to interviews, podcasts, and digital PR opportunities—representing the brand externally and amplifying our editorial voice across channels. Test, launch, and scale new formats—interactive tools, visual storytelling, surveys, and beyond—that engage readers in fresh ways. Surface emerging reader needs by talking to users, testing tools, and spotting opportunities before they appear in SEO data—with a special focus on AI topics.
Embed and scale AI-powered content systems: Work with content operations to integrate AI across every part of the content workflow—from templates to publishing and optimization—and continuously refine processes to scale responsibly. Coach editors and internal experts to step into earned media, PR, and thought leadership opportunities in partnership with the Digital PR Lead.
Grow and empower a high-performing content team: Manage and mentor a team of editors and contributors, providing structured feedback, editorial development, and career support. Foster a culture of curiosity, collaboration, and experimentation that keeps the team at the forefront of both AI innovation and content leadership.
Qualifications
A cross-channel content strategist with a track record of scaling content programs and leading high-performing teams. You know how to extend a story across newsletters, podcasts, events, social, and video.
An AI enthusiast curious about how AI is reshaping content, leadership, and the future of work—and eager to test, apply, and share what you learn.
A subject-matter expert in leadership and organizational design who understands the real challenges executives and people leaders face.
An AI systems innovator who integrates AI across workflows to balance scale, efficiency, and thoughtful human strategy.
A reader-obsessed leader, driven by clarity and empathy, who experiments with formats like interactive tools, surveys, and video storytelling.
A hands-on contributor who interviews executives, tests tools, and brings lived leadership insights into the content you guide.
A collaborative partner who thrives cross-functionally—aligning content with SEO, product marketing, events, and partnerships to build trust and authority.
Nice To Haves
Experience contributing expert commentary or appearing in thought leadership content.
Familiarity with PR/media collaboration and working alongside outreach or communications teams.
Background in content UX, accessibility, or conversion-oriented design for content.
What You’ll Be Doing (Responsibilities) – Continued
How Your Success Will Be Measured: Content output, quality and clarity, performance impact, AI-powered scalable improvements, team development, thought leadership readiness, and proprietary enhancements. (See Original Details for full metrics.)
Your Skillset Includes
5–7+ years in organic content strategy, editorial leadership, or content marketing, with a record of scaling programs and driving measurable growth.
A strong foundation in business management, people leadership, people operations, HR and/or workplace tech, with firsthand experience using tools like HRIS, ATS, onboarding platforms, or performance management systems—and the ability to translate that experience into high-value content.
A proven track record of managing content teams or freelancers in fast-paced, high-output environments—balancing coaching, quality, and efficiency.
Deep knowledge of SEO, user intent, and content UX, and how they come together to create content that ranks, converts, and genuinely helps the reader.
Advanced experience with AI-assisted content production, including prompt design, workflow tuning, and integrating AI into templates and publishing processes to increase efficiency and quality.
Strong research, interviewing, and storytelling skills, with the ability to turn complex concepts into clear, engaging narratives.
Excellent cross-functional communication and project management skills, with experience working with SEO, media, operations, and leadership stakeholders.
Ability to leverage data to drive decisions, including performance reporting, testing frameworks, and content analytics. Comfortable with GA4, Ahrefs, WordPress, and Airtable.
A deep curiosity about what’s next in organizational leadership—and a passion for helping others adapt and thrive.
About Us We’re a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.
Our brands cover thought leadership for executives in project management, people management, product management, tech, marketing and many others - with the goal of connecting people with knowledge, skills and tools they need to succeed professionally in the age of AI. We’ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 15 online publications.
Diversity Equity and Inclusion: Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!
Salary Statement This full-time position is available as a remote role that offers an annual base salary in the range of $110,000 to $140,000 USD. The range is a guide for the expected skills, knowledge, and experience for new hires based in USA only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of USA and/or at different seniority levels. In addition to annual salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package.
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Technology, Information and Media
#J-18808-Ljbffr