Front
Senior Channel Marketing Manager
Front is the leading AI‑powered customer service platform built for collaboration. Front brings core support channels into a modern, intuitive workspace where teams can collaborate on requests, automate manual processes, and delight customers across their entire lifecycle. Over 9,000 companies, including CultureAmp, HootSuite, and Y Combinator, use Front to deliver five‑star service at scale.
Responsibilities
Become the expert in our TSD partners, deeply understanding their business models, audiences, and go‑to‑market strategies.
Build and execute an end‑to‑end channel marketing strategy for the TSD program, aligning closely with sales to maximize impact.
Develop and launch tailored marketing plans for each of our strategic TSD partners, driving measurable partner‑sourced pipeline growth and optimizing MDF utilization.
Take ownership of key channel marketing programs with TSD partners, including events and sales incentives, and deliver measurable impact in driving pipeline through these activities.
Support partners at every stage of their journey with Front: ramping up existing partners, launching new partnerships, and building awareness to recruit new ones.
Collaborate with TSD partners to design and execute strategic marketing plans that align with shared goals.
Manage campaigns across multiple marketing channels, including messaging, positioning, content creation, demand generation, events, and more.
Support and activate high‑visibility partner events, both in‑person and virtual.
Develop partner‑facing collateral, playbooks, and enablement resources to make it easy for partners to sell Front.
Work closely with the partner sales team to integrate marketing activities into larger account plans, ensuring maximum impact to and through partners.
Qualifications
5–8+ years of B2B marketing experience with at least 3 years in partner or ecosystem marketing focused on channel marketing, ideally in the TSD Channel context.
Proven track record of working directly with various types of partners in a B2B context, with experience in the TSD channel.
Strong relationship‑building skills with internal teams and external partner stakeholders.
Highly organized, detail-oriented, and capable of managing multiple projects in parallel.
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Responsibilities
Become the expert in our TSD partners, deeply understanding their business models, audiences, and go‑to‑market strategies.
Build and execute an end‑to‑end channel marketing strategy for the TSD program, aligning closely with sales to maximize impact.
Develop and launch tailored marketing plans for each of our strategic TSD partners, driving measurable partner‑sourced pipeline growth and optimizing MDF utilization.
Take ownership of key channel marketing programs with TSD partners, including events and sales incentives, and deliver measurable impact in driving pipeline through these activities.
Support partners at every stage of their journey with Front: ramping up existing partners, launching new partnerships, and building awareness to recruit new ones.
Collaborate with TSD partners to design and execute strategic marketing plans that align with shared goals.
Manage campaigns across multiple marketing channels, including messaging, positioning, content creation, demand generation, events, and more.
Support and activate high‑visibility partner events, both in‑person and virtual.
Develop partner‑facing collateral, playbooks, and enablement resources to make it easy for partners to sell Front.
Work closely with the partner sales team to integrate marketing activities into larger account plans, ensuring maximum impact to and through partners.
Qualifications
5–8+ years of B2B marketing experience with at least 3 years in partner or ecosystem marketing focused on channel marketing, ideally in the TSD Channel context.
Proven track record of working directly with various types of partners in a B2B context, with experience in the TSD channel.
Strong relationship‑building skills with internal teams and external partner stakeholders.
Highly organized, detail-oriented, and capable of managing multiple projects in parallel.
#J-18808-Ljbffr