Doctronic
Overview
Director of Paid Media role at Doctronic. Doctronic is building the most advanced AI-powered healthcare platform in the world, combining an AI doctor with 24/7 real-world telehealth. We’re scaling our paid media engine fast.
Base pay range $100,000.00/yr - $200,000.00/yr
The Role We’re looking for a hands-on
Marketing Director of Paid Media
to own and scale our
performance marketing portfolio
across:
SEM (Google, Bing)
Paid Social (Meta, TikTok, Reddit, YouTube)
Programmatic Display (PulsePoint, Taboola, StackAdapt, etc.)
Connected TV (CTV)
This role can be a high-touch in-house lead or a specialist agency/contractor who behaves like an internal team member, owning outcomes and integrating tightly with creative, analytics, and product teams.
You’ll drive paid media strategy, execution, measurement, and optimization across full-funnel campaigns, with CAC, CTR, and CPA as your north stars.
Key Responsibilities
Search (SEM)
Build, scale, and optimize Google Ads + Bing campaigns across branded, non-brand, local, and long-tail keywords
Own account structure, RSA optimization, match type strategy, Quality Score improvements
Leverage keyword research, negative keyword mining, and competitive tracking
Paid Social
Run full-funnel campaigns across Meta, TikTok, Reddit, YouTube
Partner with creative lead for motion/static testing, hooks, UGC integration
Launch and iterate paid social experiments 2–4x/month with clear KPIs
Programmatic & CTV
Launch and manage campaigns via PulsePoint, StackAdapt, Taboola, MNTN, or similar
Set up retargeting and mid-funnel display journeys
Track view-through attribution and optimize cross-channel lift
Analytics & Optimization
Own CAC, CPA, CTR, ROAS across all platforms
Define testing roadmap, weekly reporting cadence, and creative feedback loops
Build and interpret Looker Studio dashboards, attribution models, and platform data
KPIs for Success
Sub-$100 CAC on telehealth evaluations
1.0%+ CTR across top-funnel paid creative
3.0x+ blended ROAS
Weekly net-new creative tests in all channels
5–10% weekly budget reallocation driven by performance insights
Reduced cost per MQL (if integrating with lead gen campaigns)
Qualifications & You’ll Excel If You
Have 5–10+ years in performance marketing, either in-house or via a high-touch agency
Have run $500K+/mo in ad spend with measurable ROI outcomes
Can operate across platforms with minimal hand-holding — but are collaborative and strategic
Think in terms of creative testing, message-market fit, and full-funnel architecture
Are fluent in Google Ads, Meta Ads, TikTok Ads, and DV360-style DSPs
Use tools like Looker Studio, Triple Whale, GA4, Motion, or Northbeam to uncover insights
Thrive in test-and-learn environments, managing both efficiency and scale
Compensation Compensation Range: $100K - $200K
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Technology, Information and Internet
Equal Employment Opportunity statement: Referrals increase your chances of interviewing at Doctronic. Get notified about new Media Director jobs in Los Angeles, CA.
#J-18808-Ljbffr
Base pay range $100,000.00/yr - $200,000.00/yr
The Role We’re looking for a hands-on
Marketing Director of Paid Media
to own and scale our
performance marketing portfolio
across:
SEM (Google, Bing)
Paid Social (Meta, TikTok, Reddit, YouTube)
Programmatic Display (PulsePoint, Taboola, StackAdapt, etc.)
Connected TV (CTV)
This role can be a high-touch in-house lead or a specialist agency/contractor who behaves like an internal team member, owning outcomes and integrating tightly with creative, analytics, and product teams.
You’ll drive paid media strategy, execution, measurement, and optimization across full-funnel campaigns, with CAC, CTR, and CPA as your north stars.
Key Responsibilities
Search (SEM)
Build, scale, and optimize Google Ads + Bing campaigns across branded, non-brand, local, and long-tail keywords
Own account structure, RSA optimization, match type strategy, Quality Score improvements
Leverage keyword research, negative keyword mining, and competitive tracking
Paid Social
Run full-funnel campaigns across Meta, TikTok, Reddit, YouTube
Partner with creative lead for motion/static testing, hooks, UGC integration
Launch and iterate paid social experiments 2–4x/month with clear KPIs
Programmatic & CTV
Launch and manage campaigns via PulsePoint, StackAdapt, Taboola, MNTN, or similar
Set up retargeting and mid-funnel display journeys
Track view-through attribution and optimize cross-channel lift
Analytics & Optimization
Own CAC, CPA, CTR, ROAS across all platforms
Define testing roadmap, weekly reporting cadence, and creative feedback loops
Build and interpret Looker Studio dashboards, attribution models, and platform data
KPIs for Success
Sub-$100 CAC on telehealth evaluations
1.0%+ CTR across top-funnel paid creative
3.0x+ blended ROAS
Weekly net-new creative tests in all channels
5–10% weekly budget reallocation driven by performance insights
Reduced cost per MQL (if integrating with lead gen campaigns)
Qualifications & You’ll Excel If You
Have 5–10+ years in performance marketing, either in-house or via a high-touch agency
Have run $500K+/mo in ad spend with measurable ROI outcomes
Can operate across platforms with minimal hand-holding — but are collaborative and strategic
Think in terms of creative testing, message-market fit, and full-funnel architecture
Are fluent in Google Ads, Meta Ads, TikTok Ads, and DV360-style DSPs
Use tools like Looker Studio, Triple Whale, GA4, Motion, or Northbeam to uncover insights
Thrive in test-and-learn environments, managing both efficiency and scale
Compensation Compensation Range: $100K - $200K
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Technology, Information and Internet
Equal Employment Opportunity statement: Referrals increase your chances of interviewing at Doctronic. Get notified about new Media Director jobs in Los Angeles, CA.
#J-18808-Ljbffr