Synchrony
AVP, Consumer Engagement Lifecycle Marketing
Synchrony, Stamford, Connecticut, United States, 06925
AVP, Consumer Engagement Lifecycle Marketing
Role Summary/Purpose:
The Consumer Engagement Lifecycle Marketing role will be responsible for implementing strategies that will drive increased cardholder activation and engagement for Virgin Red Rewards Mastercard® and Sun Country Visa Signature® Card. The individual will oversee existing cardholder lifecycle campaigns and manage complex marketing execution from end to end, working closely with the other Lifecycle Marketing team members, portfolio marketing leaders and cross‑functional teams. This individual will also lead critical growth initiatives such as retention and best‑customer efforts. The role will work with analytics, finance, legal and performance marketing teams as well as external agencies to manage campaign designs, develop and manage creative assets, execute campaigns and track performance. This role requires expertise in Workfront and confidence with the processes and procedures needed to launch a campaign.
Our Way of Working We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in‑person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities
Oversee a variety of Lifecycle efforts including Incentives, Benefit Reinforcement, and Retention, and confidently develop campaigns to reflect the desired strategy.
Lead marketing campaign strategy, design and execution including program setup and tracking in Workfront, workbook development, audience segmentation review and approval oversight, creative development and execution, collateral management, legal reviews and revisions, and marketing services / outside agency management.
Deepen partnership with emerging SYF and Vendor technology and platform refinements (SYF Products, Features, Channels & Capabilities) to fuel growth.
Lead the internal campaign review process and coordinate materials needed for each (e.g., Legal, Compliance, Fair Lending, Marketing Tollgate).
Lead the oversight of campaign overview / tracking / results documents.
Build strong relationship with the Marketing leaders on the team and act as the right hand when it comes to issues management and campaign status updates.
Proactively identify and escalate issues.
Perform other duties and/or special projects as assigned.
Qualifications / Requirements
Bachelor’s degree or in lieu of degree, high school diploma/GED and 9+ years of Digital and Lifecycle Marketing.
5+ years of experience in digital platform management and/or marketing with a combination of web, email, mobile experience, with the ability to create, manage and deliver against large, interdependent project plans.
3+ years of analytics experience with competencies in analytic tools, dashboards and tracking – includes tracking code implementation.
Ability to travel as needed (~15%).
Desired Characteristics
Degree from an accredited university or college; preferably in Business, Marketing or Technology.
Consumer/digital first mentality.
Marketing experience preferably in cobrand, digital, technology platform, direct marketing, credit card or financial services.
Experience influencing organizations and other professionals.
Salary:
$90,000.00 – $155,000.00 USD annual, plus an annual bonus based on individual and company performance.
Eligibility Requirements
You must be 18 years or older.
You must have a high school diploma or equivalent.
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process.
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4‑7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non‑exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
Reasonable Accommodation Notice
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We are reachable at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.
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The Consumer Engagement Lifecycle Marketing role will be responsible for implementing strategies that will drive increased cardholder activation and engagement for Virgin Red Rewards Mastercard® and Sun Country Visa Signature® Card. The individual will oversee existing cardholder lifecycle campaigns and manage complex marketing execution from end to end, working closely with the other Lifecycle Marketing team members, portfolio marketing leaders and cross‑functional teams. This individual will also lead critical growth initiatives such as retention and best‑customer efforts. The role will work with analytics, finance, legal and performance marketing teams as well as external agencies to manage campaign designs, develop and manage creative assets, execute campaigns and track performance. This role requires expertise in Workfront and confidence with the processes and procedures needed to launch a campaign.
Our Way of Working We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in‑person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities
Oversee a variety of Lifecycle efforts including Incentives, Benefit Reinforcement, and Retention, and confidently develop campaigns to reflect the desired strategy.
Lead marketing campaign strategy, design and execution including program setup and tracking in Workfront, workbook development, audience segmentation review and approval oversight, creative development and execution, collateral management, legal reviews and revisions, and marketing services / outside agency management.
Deepen partnership with emerging SYF and Vendor technology and platform refinements (SYF Products, Features, Channels & Capabilities) to fuel growth.
Lead the internal campaign review process and coordinate materials needed for each (e.g., Legal, Compliance, Fair Lending, Marketing Tollgate).
Lead the oversight of campaign overview / tracking / results documents.
Build strong relationship with the Marketing leaders on the team and act as the right hand when it comes to issues management and campaign status updates.
Proactively identify and escalate issues.
Perform other duties and/or special projects as assigned.
Qualifications / Requirements
Bachelor’s degree or in lieu of degree, high school diploma/GED and 9+ years of Digital and Lifecycle Marketing.
5+ years of experience in digital platform management and/or marketing with a combination of web, email, mobile experience, with the ability to create, manage and deliver against large, interdependent project plans.
3+ years of analytics experience with competencies in analytic tools, dashboards and tracking – includes tracking code implementation.
Ability to travel as needed (~15%).
Desired Characteristics
Degree from an accredited university or college; preferably in Business, Marketing or Technology.
Consumer/digital first mentality.
Marketing experience preferably in cobrand, digital, technology platform, direct marketing, credit card or financial services.
Experience influencing organizations and other professionals.
Salary:
$90,000.00 – $155,000.00 USD annual, plus an annual bonus based on individual and company performance.
Eligibility Requirements
You must be 18 years or older.
You must have a high school diploma or equivalent.
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process.
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4‑7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non‑exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
Reasonable Accommodation Notice
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We are reachable at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.
#J-18808-Ljbffr