Intuit
Analyst and Influencer Relations Manager
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Analyst and Influencer Relations Manager
role at
Intuit .
Overview We’re looking for an Analyst Relations Manager within Intuit’s Global Business Solutions Group (GBSG) US External Communications team supporting mid-market. In this position, you’ll play a pivotal role in shaping and communicating the company’s narrative to key industry analysts. You are responsible for influencing market perceptions and purchasing decisions for Intuit’s business platform through analyst relations, reviews, and awards across QuickBooks and Mailchimp as part of our strategy to win in the mid market (businesses with annual revenue ranging from $2.5M to $100M+). At Intuit, we’re building something bold — and we want you to be part of it. Intuit Enterprise Suite is at the forefront of transforming how large businesses run their finances, market to customers, and unlock growth. Leveraging the capabilities of QuickBooks and Mailchimp, powered by the Intuit platform, Intuit Enterprise Suite is one of the most exciting and high‑growth bets inside the company. We’re creating new playbooks, scaling with purpose, and working alongside the most influential partners in the industry — including global accounting firms and tech‑forward enterprises. If you’re looking for a role where you can shape strategy, move fast, and make an outsized impact, this is where it’s happening.
Responsibilities
Build and maintain strong, trusted relationships with key analysts from firms such as Gartner, Forrester, IDC, and more; act as a reliable point of contact and understand each analyst’s research areas and needs.
Schedule and orchestrate briefings between analysts and company executives or subject‑matter experts; prepare executives and manage inbound inquiries, providing analysts with the information they need for research, reports, and reviews.
Work closely with product and marketing teams to develop messaging and content tailored specifically for an analyst audience; ensure all communications are consistent, compelling, and aligned with the company’s strategic direction.
Manage the company’s participation in major industry reports, review programs, and awards; prepare submissions, coordinate with internal teams, and review drafts to ensure factual accuracy.
Act as the internal voice of the analyst community; translate analyst feedback and market insights back to communications, product, marketing, and executive teams to inform product roadmaps, refine messaging, and stay ahead of market trends.
Ensure the company maximizes advisory sessions to gain market insights, industry opportunities, and competitive positioning needed to grow market share.
Secure sponsorship and custom content opportunities with firms and partner with internal stakeholders to maximize reach.
Research media trends, competitor news, and mine for opportunities to reposition the business, boost reputation, and drive consideration.
Lead the submission process end‑to‑end for earned recognitions; partner with social, performance marketing, and employee communications to amplify recognition.
Manage participation in key analyst events and briefings.
Measure the value and ROI of analyst relations at Intuit.
Maintain trackers of awards, recognitions, and reviews across external lists and rankings.
Monitor coverage and prepare regular reports on activity in partnership with agencies and internal data teams.
Qualifications
7–10+ years of direct analyst relations experience in B2B technology, preferably enterprise tech.
Quick study with an ability to continuously learn and apply feedback to work; keen interest and acumen for understanding products, technology, SMBs, fintech, and marketing.
Ability to drive communications workstreams with little oversight; proactively connect dots across teams and surface gaps or misalignment.
Knowledge of analyst relations best practices and strong existing relationships.
Familiarity with analyst evaluation methodologies (e.g., Magic Quadrant, Wave, IDC MarketScape).
Excellent written and verbal communication skills.
Ability to manage multiple priorities and stakeholders in a fast‑paced working environment.
Strong organizational and program management skills.
Attention to detail and a high degree of professional rigor.
Intuit provides a competitive compensation package with a strong pay‑for‑performance rewards approach. This position will be eligible for a cash bonus, equity rewards, and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job‑related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
Software Development
#J-18808-Ljbffr
Analyst and Influencer Relations Manager
role at
Intuit .
Overview We’re looking for an Analyst Relations Manager within Intuit’s Global Business Solutions Group (GBSG) US External Communications team supporting mid-market. In this position, you’ll play a pivotal role in shaping and communicating the company’s narrative to key industry analysts. You are responsible for influencing market perceptions and purchasing decisions for Intuit’s business platform through analyst relations, reviews, and awards across QuickBooks and Mailchimp as part of our strategy to win in the mid market (businesses with annual revenue ranging from $2.5M to $100M+). At Intuit, we’re building something bold — and we want you to be part of it. Intuit Enterprise Suite is at the forefront of transforming how large businesses run their finances, market to customers, and unlock growth. Leveraging the capabilities of QuickBooks and Mailchimp, powered by the Intuit platform, Intuit Enterprise Suite is one of the most exciting and high‑growth bets inside the company. We’re creating new playbooks, scaling with purpose, and working alongside the most influential partners in the industry — including global accounting firms and tech‑forward enterprises. If you’re looking for a role where you can shape strategy, move fast, and make an outsized impact, this is where it’s happening.
Responsibilities
Build and maintain strong, trusted relationships with key analysts from firms such as Gartner, Forrester, IDC, and more; act as a reliable point of contact and understand each analyst’s research areas and needs.
Schedule and orchestrate briefings between analysts and company executives or subject‑matter experts; prepare executives and manage inbound inquiries, providing analysts with the information they need for research, reports, and reviews.
Work closely with product and marketing teams to develop messaging and content tailored specifically for an analyst audience; ensure all communications are consistent, compelling, and aligned with the company’s strategic direction.
Manage the company’s participation in major industry reports, review programs, and awards; prepare submissions, coordinate with internal teams, and review drafts to ensure factual accuracy.
Act as the internal voice of the analyst community; translate analyst feedback and market insights back to communications, product, marketing, and executive teams to inform product roadmaps, refine messaging, and stay ahead of market trends.
Ensure the company maximizes advisory sessions to gain market insights, industry opportunities, and competitive positioning needed to grow market share.
Secure sponsorship and custom content opportunities with firms and partner with internal stakeholders to maximize reach.
Research media trends, competitor news, and mine for opportunities to reposition the business, boost reputation, and drive consideration.
Lead the submission process end‑to‑end for earned recognitions; partner with social, performance marketing, and employee communications to amplify recognition.
Manage participation in key analyst events and briefings.
Measure the value and ROI of analyst relations at Intuit.
Maintain trackers of awards, recognitions, and reviews across external lists and rankings.
Monitor coverage and prepare regular reports on activity in partnership with agencies and internal data teams.
Qualifications
7–10+ years of direct analyst relations experience in B2B technology, preferably enterprise tech.
Quick study with an ability to continuously learn and apply feedback to work; keen interest and acumen for understanding products, technology, SMBs, fintech, and marketing.
Ability to drive communications workstreams with little oversight; proactively connect dots across teams and surface gaps or misalignment.
Knowledge of analyst relations best practices and strong existing relationships.
Familiarity with analyst evaluation methodologies (e.g., Magic Quadrant, Wave, IDC MarketScape).
Excellent written and verbal communication skills.
Ability to manage multiple priorities and stakeholders in a fast‑paced working environment.
Strong organizational and program management skills.
Attention to detail and a high degree of professional rigor.
Intuit provides a competitive compensation package with a strong pay‑for‑performance rewards approach. This position will be eligible for a cash bonus, equity rewards, and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job‑related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
Software Development
#J-18808-Ljbffr