Scribd, Inc.
Overview
Senior Product Marketing Manager role at Scribd, Inc. About The Company
At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our four products: Everand, Scribd, Slideshare, and Fable. We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer. Scribd Flex enables flexible work styles in partnership with managers, and occasional in-person attendance is required for all Scribd employees. We hire for “GRIT” — Goals, Results, Innovation, and Team collaboration.
About The Team And Role
Product Marketing at Scribd sits at the intersection of Growth, Brand, Partnerships, Design, Research, and Engineering. This role will help lead Scribd’s evolution from a research repository to an applied knowledge platform for learners, teachers, and professionals who seek trusted understanding they can use. You will champion the voice of the customer and drive go-to-market strategy for Scribd’s core experience. You’ll develop positioning and messaging, identify target audiences, and partner with Product to inform the roadmap and bring new experiences to market. You will shape how Scribd defines its category and communicates its value, turning strategic positioning into clear, motivating stories that connect across product, brand, and user experience.
About You
5–7 years of experience in product marketing, ideally in consumer or prosumer platforms involving knowledge, user-generated content, or learning. Proven ability to build narratives that reposition a brand or product category. Experience marketing AI-powered tools, UGC ecosystems, or content-driven products. Deep understanding of user journeys that involve learning, creating, and sharing knowledge. Comfort working with ambiguity and shaping narratives in evolving categories. Analytical mindset with ability to translate research into actionable positioning. Excellent written and verbal communication. You can distill strategy into simple, persuasive language. Collaborative and can influence and find common ground with cross-functional partners Comfortable working in a scrappy and agile environment Effective at balancing strategy & execution. You’re able to focus on the details as well as the broader narrative and strategy Quantitatively and qualitatively savvy. You know how to interpret data and use it to inform your thinking Capable of designing campaigns or programs that incentivize content contributors, strengthen retention, and build trust in community platforms
Responsibilities / What You Will Do
Define and evolve Scribd’s market positioning as we expand from a reading platform to an applied knowledge product. Translate strategic frameworks into clear, user-centered messaging and narratives that guide teams and resonate in-market. Partner with Product, Design, Research, and Brand to shape the roadmap and ensure new experiences reinforce Scribd’s value as a place to learn and act with confidence. Lead go-to-market planning for new features and product updates, from concept through launch and adoption. Develop audience insights for key user segments and use those insights to refine messaging and drive engagement. Create and execute product marketing campaigns that drive comprehension, trust, and retention, not just acquisition. Build playbooks and tools that ensure consistent positioning across touchpoints, from lifecycle campaigns to brand storytelling. Work with analytics and research teams to measure the impact of positioning and campaigns on awareness, perception, and usage. Conduct ongoing competitive and category analysis to identify whitespace and sharpen Scribd’s differentiation. Champion the voice of the customer in product and marketing decisions, ensuring our experiences stay aligned with real user needs.
You Have / We're Looking For / Requirements (Required)
5-7 years of experience in product marketing or consumer marketing. Have at least 2+ years as a PMM on a consumer subscription product or learning platform Strong desire to learn, grow, and take on new challenges Ability to operate autonomously in a fast-paced, changing environment
Compensation, Benefits, and Workplace Details
At Scribd, your base pay is one part of your total compensation package. Salary ranges vary by location and level. California: approximately $123,500 to $193,000; rest of U.S.: $102,000 to $183,500; Canada: CAD 129,500 to CAD 172,000. Equity and a comprehensive benefits package are available. Working at Scribd, Inc. is contingent upon location and eligibility requirements. Eligible locations include specified U.S. cities, Canada, and Mexico as noted by Scribd.
Benefits, Perks, And Wellbeing At Scribd
Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees 12 weeks paid parental leave Short-term/long-term disability plans 401k/RSP matching Onboarding stipend for home office peripherals + accessories Learning & Development allowance Learning & Development programs Quarterly stipend for Wellness, WiFi, etc. Mental Health support & resources Free subscription to the Scribd Inc. suite of products Referral Bonuses Book Benefit Sabbaticals Company-wide events Team engagement budgets Vacation & Personal Days Paid Holidays (+ winter break) Flexible Sick Time Volunteer Day Accessible AI Tools for productivity
EEO and Inclusion
Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply.
Location and Eligibility
Are you currently based in a location where Scribd is able to employ you? Primary residence in or near listed cities, or eligible locations as described by Scribd.
Want to learn more about life at Scribd? www.linkedin.com/company/scribd/life
We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments by emailing accommodations@scribd.com at any point in the interview process.
Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries: Software Development
#J-18808-Ljbffr
Senior Product Marketing Manager role at Scribd, Inc. About The Company
At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our four products: Everand, Scribd, Slideshare, and Fable. We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer. Scribd Flex enables flexible work styles in partnership with managers, and occasional in-person attendance is required for all Scribd employees. We hire for “GRIT” — Goals, Results, Innovation, and Team collaboration.
About The Team And Role
Product Marketing at Scribd sits at the intersection of Growth, Brand, Partnerships, Design, Research, and Engineering. This role will help lead Scribd’s evolution from a research repository to an applied knowledge platform for learners, teachers, and professionals who seek trusted understanding they can use. You will champion the voice of the customer and drive go-to-market strategy for Scribd’s core experience. You’ll develop positioning and messaging, identify target audiences, and partner with Product to inform the roadmap and bring new experiences to market. You will shape how Scribd defines its category and communicates its value, turning strategic positioning into clear, motivating stories that connect across product, brand, and user experience.
About You
5–7 years of experience in product marketing, ideally in consumer or prosumer platforms involving knowledge, user-generated content, or learning. Proven ability to build narratives that reposition a brand or product category. Experience marketing AI-powered tools, UGC ecosystems, or content-driven products. Deep understanding of user journeys that involve learning, creating, and sharing knowledge. Comfort working with ambiguity and shaping narratives in evolving categories. Analytical mindset with ability to translate research into actionable positioning. Excellent written and verbal communication. You can distill strategy into simple, persuasive language. Collaborative and can influence and find common ground with cross-functional partners Comfortable working in a scrappy and agile environment Effective at balancing strategy & execution. You’re able to focus on the details as well as the broader narrative and strategy Quantitatively and qualitatively savvy. You know how to interpret data and use it to inform your thinking Capable of designing campaigns or programs that incentivize content contributors, strengthen retention, and build trust in community platforms
Responsibilities / What You Will Do
Define and evolve Scribd’s market positioning as we expand from a reading platform to an applied knowledge product. Translate strategic frameworks into clear, user-centered messaging and narratives that guide teams and resonate in-market. Partner with Product, Design, Research, and Brand to shape the roadmap and ensure new experiences reinforce Scribd’s value as a place to learn and act with confidence. Lead go-to-market planning for new features and product updates, from concept through launch and adoption. Develop audience insights for key user segments and use those insights to refine messaging and drive engagement. Create and execute product marketing campaigns that drive comprehension, trust, and retention, not just acquisition. Build playbooks and tools that ensure consistent positioning across touchpoints, from lifecycle campaigns to brand storytelling. Work with analytics and research teams to measure the impact of positioning and campaigns on awareness, perception, and usage. Conduct ongoing competitive and category analysis to identify whitespace and sharpen Scribd’s differentiation. Champion the voice of the customer in product and marketing decisions, ensuring our experiences stay aligned with real user needs.
You Have / We're Looking For / Requirements (Required)
5-7 years of experience in product marketing or consumer marketing. Have at least 2+ years as a PMM on a consumer subscription product or learning platform Strong desire to learn, grow, and take on new challenges Ability to operate autonomously in a fast-paced, changing environment
Compensation, Benefits, and Workplace Details
At Scribd, your base pay is one part of your total compensation package. Salary ranges vary by location and level. California: approximately $123,500 to $193,000; rest of U.S.: $102,000 to $183,500; Canada: CAD 129,500 to CAD 172,000. Equity and a comprehensive benefits package are available. Working at Scribd, Inc. is contingent upon location and eligibility requirements. Eligible locations include specified U.S. cities, Canada, and Mexico as noted by Scribd.
Benefits, Perks, And Wellbeing At Scribd
Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees 12 weeks paid parental leave Short-term/long-term disability plans 401k/RSP matching Onboarding stipend for home office peripherals + accessories Learning & Development allowance Learning & Development programs Quarterly stipend for Wellness, WiFi, etc. Mental Health support & resources Free subscription to the Scribd Inc. suite of products Referral Bonuses Book Benefit Sabbaticals Company-wide events Team engagement budgets Vacation & Personal Days Paid Holidays (+ winter break) Flexible Sick Time Volunteer Day Accessible AI Tools for productivity
EEO and Inclusion
Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply.
Location and Eligibility
Are you currently based in a location where Scribd is able to employ you? Primary residence in or near listed cities, or eligible locations as described by Scribd.
Want to learn more about life at Scribd? www.linkedin.com/company/scribd/life
We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments by emailing accommodations@scribd.com at any point in the interview process.
Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries: Software Development
#J-18808-Ljbffr