ServiceNow

Senior Product Marketing Manager – Sales CRM

ServiceNow, WorkFromHome

Overview

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Responsibilities

Positioning & Messaging – Develop clear, differentiated messaging and positioning for ServiceNow Sales CRM, and translate complex product capabilities into compelling stories that resonate with CROs, RevOps, and IT buyers.
Product & Market Launches
- Plan and execute go-to-market launches for new features, capabilities, and AI innovations within Sales CRM via launch kits, internal enablement, and external content to drive awareness and adoption.
- Partner with Product, Enablement, and Integrated Marketing to ensure full readiness across teams.
Campaigns – Collaborate with Integrated Marketing on campaigns that generate awareness and pipeline for Sales CRM with messaging, content, and offers that target key personas and verticals.
Webinars & Events – Own product marketing contributions to webinars, customer roundtables, hosted events, and third-party events via presentation content, demos, and speaker materials that bring the Sales CRM story to life.
Competitive – Develop strategic battlecards, win stories, sales content, and differentiation messaging to enable the field.
Customer Stories – Partner with Customer Marketing to identify, secure, and develop Sales CRM customer success stories with customer outcomes, compelling proof points, videos, and field-ready case studies.
Sales / Field Enablement – Create and maintain enablement tools such as pitch decks, demo narratives, one-pagers, and FAQs that support training and readiness sessions for sales, partners, and SDRs.

Qualifications

8–12 years of product marketing experience in enterprise software or SaaS.
Experience in CRM, sales automation, CPQ, or revenue technology markets preferred.
Proven ability to craft persona-based, solution-driven messaging and assets.
Strong project management skills and experience executing cross-functional launches.
Excellent written, verbal, and visual communication skills.
Comfortable presenting to executive audiences in virtual and live settings.
Bachelor’s degree or equivalent experience; MBA a plus.
Enthusiasm for collaboration, creativity, and fast-moving environments.

Why you’ll love this role

You’ll be at the center of redefining what Sales CRM means for the modern enterprise—connecting product innovation to customer success, influencing go-to-market strategy, and helping ServiceNow tell a bold new story about the future of selling.

Compensation & Benefits

For this location, base pay ranges from $146,400 to $256,200, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. The base pay shown is a guideline; total compensation varies based on qualifications, skill level, competencies, and work location. We offer health plans, including flexible spending accounts, a 401(k) plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on geographic location and is subject to change based on work location.

Work Personas & Equal Opportunity

Work Personas – We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories assigned to ServiceNow employees based on the nature of work and location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact ServiceNow for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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