Legends Global
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Marketing Manager at Georgia Tech
role at
Legends Global
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LEGENDS GLOBAL
Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.
Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.
The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.
Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sounds like a winning formula for you.
Join us!
GLOBAL SALES
A true partnership on every level. That’s what Legends forges with each and every team, stadium, athletic director, and owner we serve to strengthen sales and partnership results as a team effort. As an extension of your team, our sales experts work diligently with your management and staff to create solutions and programs that are always fully custom to your needs and goals. Look to us to delve deep to understand your values, your market and your target audience – help you solve problems and ultimately deliver the right game plan to drive your organization forward.
LEGENDS & THE PROJECT | GEORGIA TECH
The Georgia Tech Athletic Association (GTAA) and Legends formed a first-of-its-kind partnership to combine opportunities across multimedia rights, premium seating, ticketing, data analytics, business intelligence, and e-commerce into one integrated relationship. The partnership will take a customized and holistic approach for identifying new, engaging, and entertaining platforms for corporate partners and Yellow Jacket fans to connect with Georgia Tech athletics and position the Institute for success and growth in the evolving collegiate athletics landscape.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Lead Georgia Tech’s digital marketing strategy for assigned revenue and engagement initiatives including, but not limited to, season ticket renewals/new sales, individual game ticket sales, suites, parking, hospitality, retail, corporate partnerships, and 50/50 raffle sales.
Build customer segments, customer journeys, A/B testing, and advertising campaigns in Oracle Eloqua to drive new season/individual game ticket revenue, retail sales, and annual fund donations.
Oversee email marketing strategies and execution including developing, building, testing, and optimizing highly segmented email campaigns for assigned revenue streams.
Coordinate with the social media team on executing social campaigns and assist with developing landing pages, tracking tags, and advertisements for Georgia Tech and eVenue websites.
Coordinate with Paciolan, Salesforce, and other partners.
Coordinate paid advertising campaigns for ticket, events and retail initiatives.
Work closely with the Marketing team to initiate and develop content for all digital marketing channels, including email, websites, search, social media, etc.
Assist in copywriting, editing, and proofreading copy for email and website.
Assist with managing digital surveys, website form submissions, and customer communication subscriptions.
Develop website landing pages for ticketing initiatives.
Assist with developing creative and strategic marketing campaigns to drive data collection, ticket sales, engage fans, and expand the brand.
Assist with analyzing the performance of digital marketing channels via various analytics platforms.
Oversee execution of digital communications including email and social media: pre/live/post event updates, automated messages, etc.
Monitor and analyze all traffic on our digital marketing channels during events.
QUALIFICATIONS
One-to-two years of digital marketing and/or email marketing experience; agency or sports industry experience a plus.
Proficient in Adobe Creative Suite (Photoshop, InDesign, etc.).
Working knowledge of web analytics and reporting tools (Such as Google Analytics and Google Data Studio)
Working knowledge of HTML coding. CSS is a plus.
Working knowledge of Content Management Systems, Oracle Eloqua, or a similar email marketing platform.
Understanding of email marketing strategy and best practices.
Exceptional writing, editing, and multi-tasking skills.
Strong ability to think strategically, creatively, and quickly.
Outstanding communication and interpersonal skills.
Ability to work nights and weekends
Competitive pay commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
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Marketing Manager at Georgia Tech
role at
Legends Global
Get AI-powered advice on this job and more exclusive features.
Direct message the job poster from Legends Global
LEGENDS GLOBAL
Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.
Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.
The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.
Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sounds like a winning formula for you.
Join us!
GLOBAL SALES
A true partnership on every level. That’s what Legends forges with each and every team, stadium, athletic director, and owner we serve to strengthen sales and partnership results as a team effort. As an extension of your team, our sales experts work diligently with your management and staff to create solutions and programs that are always fully custom to your needs and goals. Look to us to delve deep to understand your values, your market and your target audience – help you solve problems and ultimately deliver the right game plan to drive your organization forward.
LEGENDS & THE PROJECT | GEORGIA TECH
The Georgia Tech Athletic Association (GTAA) and Legends formed a first-of-its-kind partnership to combine opportunities across multimedia rights, premium seating, ticketing, data analytics, business intelligence, and e-commerce into one integrated relationship. The partnership will take a customized and holistic approach for identifying new, engaging, and entertaining platforms for corporate partners and Yellow Jacket fans to connect with Georgia Tech athletics and position the Institute for success and growth in the evolving collegiate athletics landscape.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Lead Georgia Tech’s digital marketing strategy for assigned revenue and engagement initiatives including, but not limited to, season ticket renewals/new sales, individual game ticket sales, suites, parking, hospitality, retail, corporate partnerships, and 50/50 raffle sales.
Build customer segments, customer journeys, A/B testing, and advertising campaigns in Oracle Eloqua to drive new season/individual game ticket revenue, retail sales, and annual fund donations.
Oversee email marketing strategies and execution including developing, building, testing, and optimizing highly segmented email campaigns for assigned revenue streams.
Coordinate with the social media team on executing social campaigns and assist with developing landing pages, tracking tags, and advertisements for Georgia Tech and eVenue websites.
Coordinate with Paciolan, Salesforce, and other partners.
Coordinate paid advertising campaigns for ticket, events and retail initiatives.
Work closely with the Marketing team to initiate and develop content for all digital marketing channels, including email, websites, search, social media, etc.
Assist in copywriting, editing, and proofreading copy for email and website.
Assist with managing digital surveys, website form submissions, and customer communication subscriptions.
Develop website landing pages for ticketing initiatives.
Assist with developing creative and strategic marketing campaigns to drive data collection, ticket sales, engage fans, and expand the brand.
Assist with analyzing the performance of digital marketing channels via various analytics platforms.
Oversee execution of digital communications including email and social media: pre/live/post event updates, automated messages, etc.
Monitor and analyze all traffic on our digital marketing channels during events.
QUALIFICATIONS
One-to-two years of digital marketing and/or email marketing experience; agency or sports industry experience a plus.
Proficient in Adobe Creative Suite (Photoshop, InDesign, etc.).
Working knowledge of web analytics and reporting tools (Such as Google Analytics and Google Data Studio)
Working knowledge of HTML coding. CSS is a plus.
Working knowledge of Content Management Systems, Oracle Eloqua, or a similar email marketing platform.
Understanding of email marketing strategy and best practices.
Exceptional writing, editing, and multi-tasking skills.
Strong ability to think strategically, creatively, and quickly.
Outstanding communication and interpersonal skills.
Ability to work nights and weekends
Competitive pay commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
#J-18808-Ljbffr