JPMorganChase
Marketing Strategy Senior Associate
Join to apply for the Marketing Strategy Senior Associate role at JPMorganChase.
This role will support the Starter, Lower Mass, and Family Banking customer segments, with a focus on delivering advice, convenience, and security to our customers through engagement strategies designed to increase retention, financial health, and digital adoption. As a member of the Engagement Marketing team, you will develop customer engagement strategies throughout the customer lifecycle, build engagement strategies to increase retention, financial health, and digital adoption, while deepening customer relationships across the Consumer Bank and delighting our customers throughout their journey.
Job Responsibilities
Work across the engagement team to help identify opportunities to improve the customer experience, drive innovation, and deliver business results for the Starter, Lower Mass, and Family Banking customer segments.
Support campaign strategy, planning, and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycle.
Contribute to the engagement strategy utilizing omni‑channel approaches, including branch & banker, digital, email, and owned/paid media channels.
Partner with Digital, Marketing, Product, and Sales organizations, with a key focus on segment‑specific needs.
Recommend solutions and testing plans to improve the customer experience, focusing on removing pain points and roadblocks specific to the Starter, Lower Mass, and Family Banking customer segments.
Partner with the Analytics team to build a robust performance scorecard to continually evaluate and optimise program objectives and results.
Collaborate closely with the Digital and Analytics Centers of Excellence in all aspects, from opportunity identification through implementation.
Required Qualifications, Capabilities, And Skills
Degree in Marketing, Advertising, Communications, Digital/Technology, or Business Management.
4+ years of marketing experience with a proven track record in direct‑to‑consumer or digital marketing strategy, innovation, and customer experience.
Knowledge across all communication channels, including web, email, SMS, push notifications, in‑app messaging, and paid/display media.
Financial services industry experience and experience in the Mass customer segment is a plus.
Develops strong partnerships; leads through collaboration; recognised as a team player.
Proven ability to take initiative, influence others, and achieve results.
Skilled and comfortable working in a highly matrixed organisation.
Strong analytical, problem‑solving, and planning skills.
Preferred Qualifications, Capabilities, And Skills
Data‑driven and analytical, while also being a creative thinker.
Relentlessly focused on the customer experience.
Focused on how marketing drives quantifiable business results.
Vigorous in management of details and financials.
Loves testing, learning, and taking calculated risks.
Likes to build from the ground up – has a startup mentality.
About Us Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission‑based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programmes to meet employee needs, based on eligibility.
We recognise that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.
Equal Opportunity Employer/Disability/Veterans
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This role will support the Starter, Lower Mass, and Family Banking customer segments, with a focus on delivering advice, convenience, and security to our customers through engagement strategies designed to increase retention, financial health, and digital adoption. As a member of the Engagement Marketing team, you will develop customer engagement strategies throughout the customer lifecycle, build engagement strategies to increase retention, financial health, and digital adoption, while deepening customer relationships across the Consumer Bank and delighting our customers throughout their journey.
Job Responsibilities
Work across the engagement team to help identify opportunities to improve the customer experience, drive innovation, and deliver business results for the Starter, Lower Mass, and Family Banking customer segments.
Support campaign strategy, planning, and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycle.
Contribute to the engagement strategy utilizing omni‑channel approaches, including branch & banker, digital, email, and owned/paid media channels.
Partner with Digital, Marketing, Product, and Sales organizations, with a key focus on segment‑specific needs.
Recommend solutions and testing plans to improve the customer experience, focusing on removing pain points and roadblocks specific to the Starter, Lower Mass, and Family Banking customer segments.
Partner with the Analytics team to build a robust performance scorecard to continually evaluate and optimise program objectives and results.
Collaborate closely with the Digital and Analytics Centers of Excellence in all aspects, from opportunity identification through implementation.
Required Qualifications, Capabilities, And Skills
Degree in Marketing, Advertising, Communications, Digital/Technology, or Business Management.
4+ years of marketing experience with a proven track record in direct‑to‑consumer or digital marketing strategy, innovation, and customer experience.
Knowledge across all communication channels, including web, email, SMS, push notifications, in‑app messaging, and paid/display media.
Financial services industry experience and experience in the Mass customer segment is a plus.
Develops strong partnerships; leads through collaboration; recognised as a team player.
Proven ability to take initiative, influence others, and achieve results.
Skilled and comfortable working in a highly matrixed organisation.
Strong analytical, problem‑solving, and planning skills.
Preferred Qualifications, Capabilities, And Skills
Data‑driven and analytical, while also being a creative thinker.
Relentlessly focused on the customer experience.
Focused on how marketing drives quantifiable business results.
Vigorous in management of details and financials.
Loves testing, learning, and taking calculated risks.
Likes to build from the ground up – has a startup mentality.
About Us Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission‑based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programmes to meet employee needs, based on eligibility.
We recognise that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.
Equal Opportunity Employer/Disability/Veterans
#J-18808-Ljbffr