TikTok is hiring: Product Manager – Ads Platform (Creative) in San Jose

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Responsibilities

• Own the strategy and roadmap for creative experiences in TikTok Ads Manager, with a focus on scaling creative supply and improving creative effectiveness.
• Collaborate with Engineering, Design, Data Science, and business teams to build end-to-end ad‑creation workflows that balance platform consistency with vertical‑specific needs.
• Abstract diverse advertiser requirements into clear product goals, ensuring scalability and operational efficiency.
• Use data, user feedback, and market insights to prioritize features and guide product iterations.
• Define and track key metrics such as creation volume, success rate, and engagement lift, driving measurable improvements in creative outcomes.
• Partner with internal platform and infra teams to ensure product foundations are extensible and future‑proof.

Qualifications

• BA/BS degree in a technical, business, or related field.
• 3–5 years of product management experience, with proven success of external products.
• Strong analytical and problem‑solving skills, with the ability to define metrics and use data to inform decisions.
• Experience collaborating cross‑functionally and leading execution across complex stakeholder environments.
• Familiarity with the online advertising ecosystem, particularly ad creation and performance optimization.
• Excellent communication skills and comfort working in fast‑paced, high‑ambiguity environments.
• Preferred:
  • Experience building creative tools or working on advertiser‑facing interfaces.
  • Exposure to performance ad formats such as shopping, app install, or lead gen.
  • Background in creative automation or infra‑scale product work.
  • Fluency in both English and Mandarin (essential for communication with global teams and Chinese‑speaking markets).

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their unique perspectives. We celebrate diversity and strive to build an environment that reflects the communities we reach.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out at https://tinyurl.com/RA-request.

Job Information

Compensation: Base salary range for this position in the selected city is $149,040 – $246,400 annually. Benefits include medical, dental, vision insurance, 401(k) plan with match, paid parental leave, disability coverage, life insurance, wellbeing benefits, 10 paid holidays, 10 paid sick days, and 17 days of paid personal time.