Creative Strategist, Performance Marketing Job at Mirage in New York

Creative Strategist, Performance Marketing

This range is provided by Mirage. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$100,000.00/yr – $140,000.00/yr

About Mirage

Mirage is the leading AI short‑form video company. We’re building full‑stack foundation models and products that redefine video creation, production, and editing. Over 20 million creators and businesses use Mirage’s products to reach their full creative and commercial potential. We are a rapidly growing team based in NYC, with engineers, researchers, designers, marketers, and operators working together to impact culture and products.

About The Role

We’re looking for a Senior Creative Strategist to lead the development of high‑performing ad creative and elevate our influencer marketing initiatives. This role requires a strategic thinker with strong creative instincts who can own reporting, identify trends in data, and solve problems with a performance‑driven mindset. You’ll own full‑funnel campaign strategy and execution, from insights to production, while collaborating closely with global creators, cross‑functional stakeholders, and internal teams to deliver impactful and brand‑consistent video and static assets.

All roles require in‑person presence at our NYC HQ (Union Square). We do not work with third‑party recruiting agencies; please do not contact us through them.

Key Responsibilities

• Lead the strategy and development of performance ad creative across paid social channels, focusing on driving acquisition metrics and KPIs.
• Oversee the end‑to‑end creator lifecycle, including discovery, vetting, outreach, contract negotiation, creative direction and production, ensuring alignment with brand voice and business objectives.
• Conduct cultural and consumer research to uncover insights that inform ad concepts, messaging, and positioning across platforms.
• Author and manage detailed, strategic creative briefs for creators, agencies and internal partners.
• Analyze performance data to identify creative trends, inform ongoing testing frameworks and optimize existing assets.
• Support influencer marketing initiatives.

Preferred Qualifications

• 5+ years of experience in creative strategy, performance marketing or a related role, preferably in a fast‑paced or high‑growth environment.
• Proven success developing and scaling direct‑response ads on Meta and TikTok. Experience with YouTube and LinkedIn is a plus.
• Experience managing creator and influencer partnerships at scale, with a strong understanding of UGC and branded content dynamics.
• Strong analytical skills and fluency in tools like Google Sheets or Excel to track creative performance and extract insights.
• Excellent project management and communication skills. Comfortable managing multiple stakeholders and deadlines.

Benefits

• Comprehensive medical, dental and vision plans
• 401 k with employer match
• Commuter benefits
• Lunch catered multiple days per week
• Dinner stipend every night if you’re working late and want a bite!
• Grubhub subscription
• Health & Wellness perks (Talkspace, Kindbody, One Medical subscription, HealthAdvocate, Teladoc)
• Multiple team offsites per year with team events every month
• Generous PTO policy

Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Please note benefits apply to full‑time employees only.