ThunderSoft is hiring: Marketing Manager in San Diego

Responsibilities

• Own digital marketing and GTM strategy from brief to launch to optimization, aligned to business goals and developer insights.
• Grow the developer audience with programs mapped to the developer journey (awareness → activation → adoption).
• Plan and support product/solution launches: messaging, web/content, campaigns, and activation tactics to drive adoption.
• Collaborate cross-functionally to craft clear positioning and narratives for developer tools, SDKs, and reference platforms.
• Build a measurement framework; define KPIs, run experiments, and report performance to stakeholders.
• Continuously optimize campaigns using analytics, benchmarking, and market trends.
• Lead and mentor a small team; foster operational excellence and collaboration.

Qualifications

• 5+ years in digital marketing, product marketing, or strategy for developer-facing or technical products (content/software, edge or cloud).
• 3+ years owning end-to-end B2B campaigns (planning, launch, optimization, reporting).
• 2+ years people management.
• Proven use of data/insights to inform product and GTM decisions.
• Comfortable operating cross-functionally in a fast-paced, changing environment (creative, legal, partnerships, business units).
• Strong written communication; ability to create GTM assets (solution briefs, customer stories, web pages, blogs) and define success metrics.

Preferred Qualifications

• Interest/knowledge in on-device AI, embedded systems, and edge computing.
• Familiarity with CMS/PM/Design tools (e.g., Adobe AEM, Workfront, Figma).
• Experience with marketing automation/CRM/analytics (e.g., Marketo, Salesforce, GA/Adobe Analytics), SEO/SEM, survey and webinar platforms.

Salary Range: USD 133k - 166k