Your primary focus will be to increase our client’s website rankings for relevant keywords while increasing their qualified/relevant organic traffic to their website’s most relevant pages to drive increased conversions.
How will you achieve this?
Working closely together with the web design & content teams, you will conduct comprehensive SEO Audits across all areas including Technical Architecture, On-Page Optimisation, Off-Page / Authority, Keyword Rankings and conversion optimisation.
You will develop compelling SEO strategies for our clients that guide the development & content processes.
As and SEO Analyst, you will contribute to the overall digital marketing strategy by representing Google’s best practice and compliance requirements, and considering search user trends.
Work with a team of SEO Analysts, Researchers and Technical Specialists to deliver on accordance with the SEO Strategy.
As part of the SEO team, execute all Technical, On-Page & Off-Page SEO in line with best practice guidelines, while adhering to strict production schedules.
Meet with implementers, analyst and clients to discuss challenges and opportunities that drive optimal SEO performance.
Assist in presenting SEO training both on-site (Internal Clients) and classroom-based (agencies and external clients) in line with the Professional SEO Certification Program and other SEO related courses and workshops.
Qualifications & Skills to perform these tasks:
- Having completed a recognised qualification or program in SEO within the past 24 months.
- A minimum of 3 years hands on experience with strong technical, on and off-page SEO, and must currently be practicing in the field.
- Google AdWords / Analytics qualifications an advantage.
- Previous experience having conducted thorough end-to-end SEO Audits for small to enterprise level websites.
- Must have experience with SEO & Rank Monitoring Tools (E.g. Moz, Web CEO, Ahrefs Moz, Screaming Frog preferable)
- Must have strong technical SEO implementation skills (basic development experience beneficial)
- HTML Skills and/or experience working with and optimising SEO within CMS Systems (WordPress, Joomla etc)
- Extensive Experience with Google Keyword Tool, Google Placement Planner & Google Trends
- Must have experience setting up advanced tracking and analytics.
- Should have a strong understanding and appreciation of the impact of Social Media & Content strategy as part of the SEO Strategy.
Please note: Only candidates who meet all of the above minimum qualifications & skills required may submit their CV, accompanied by a cover letter describing why the candidate is most suited to this position. Cover letter should include current salary, salary expectation and notice period or soonest availability.
Our team comprises of a collective of over 45 years having delivered professional digital marketing research analysis, strategy, online advertising, paid search, social media and search engine (SEO), user-centric (UX) compliant web development and design specialists across all touchpoints. We are have been practicing digital marketing in South Africa for as long as Google and Facebook has been in existence.